REAL WORLD BEHAVIOR MEASUREMENT USING IDENTIFIERS SPECIFIC TO MOBILE DEVICES
First Claim
Patent Images
1. A method comprising:
- using a personal device to detect a proximity of a wireless device identifier;
determining a duration of the detected proximity;
generating a measure of real-world behavior by associating the detected wireless device identifier with at least one of a real world product, service, product category, retail store isle, and retail store; and
updating a usage profile that is associated with a user of the personal device with the real world behavior, wherein the usage profile includes data representing the user'"'"'s on-line activity using a network-enabled device other than the personal device while the personal device is detected via wireless proximity detection to be in proximity to the network-enabled device.
3 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems are disclosed herein for determining real world behavior from proximity-time measurements of a user carrying a personal device and a wireless device identifier. Determining real world behavior and managing usage profiles associated with the real world behavior can be enhanced by the use of GPS location data derived from the personal device, another network enabled device, a wireless device identifier, and the like.
84 Citations
17 Claims
-
1. A method comprising:
-
using a personal device to detect a proximity of a wireless device identifier; determining a duration of the detected proximity; generating a measure of real-world behavior by associating the detected wireless device identifier with at least one of a real world product, service, product category, retail store isle, and retail store; and updating a usage profile that is associated with a user of the personal device with the real world behavior, wherein the usage profile includes data representing the user'"'"'s on-line activity using a network-enabled device other than the personal device while the personal device is detected via wireless proximity detection to be in proximity to the network-enabled device. - View Dependent Claims (2, 3, 4)
-
-
5. A method comprising:
-
detecting a proximity of a personal device to a plurality of wireless device identifiers; determining a duration of proximity for each of wireless device identifiers, providing a dwell event for each of the plurality of wireless device identifiers; and analyzing the plurality of dwell events and a usage profile associated with a user of the personal device to determine a measure of user interest in an item associated with at least one of the plurality of wireless device identifiers, wherein the usage profile includes data representing the user'"'"'s on-line activity using a network-enabled device other than the personal device while the personal device is detected via wireless proximity detection to be in proximity to the network-enabled device. - View Dependent Claims (6, 7, 8, 9, 10, 11)
-
-
12. A method comprising:
-
receiving dwell even data representing a real-world proximity of a plurality of personal devices to a wireless device identifier; using a device specific identifier associated with each of the plurality of personal devices to identify a usage profile of a user of each of the personal devices; comparing the dwell event data with each usage profile to determine a measure of user interest in an item associated with the wireless device identifier; and updating each usage profile based on the measure of user interest, wherein the usage profile includes data representing the user'"'"'s on-line activity using a network-enabled device other than the personal device while the personal device is detected via wireless proximity detection to be in proximity to the network-enabled device. - View Dependent Claims (13, 14, 15, 16, 17)
-
Specification