SYSTEMS AND METHODS FOR LOCATION-BASED MARKETING FOR ATTRACTION ACCESS

• US 20120323691A1
• Filed: 06/14/2012
• Published: 12/20/2012
• Est. Priority Date: 06/15/2011
• Status: Active Grant

• Current Assignee: Leisure Pass Group Limited
• Original Assignee: Smart Destinations Incorporated (Big Bus Tours Group Holdings Ltd.)
• Inventors: McLaughlin, Kevin, Dahl, Cecilia, Cartwright, Rob, Higgins, Matt
• Granted Patent: US 9,858,537 B2
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 10/02 Reservations, e.g. for tickets, services or events
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/16 Payments settled via telecommunication systems
• CPC Class Codes: G06Q 20/3276 using a pictured code, e.g. barcode or QR-code, being read by the M-device
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders
• CPC Class Codes: G07C 9/20 involving the use of a pass

Abstract

The present invention is directed towards systems and methods for enhanced marketing responsive to customer path data between attractions. A first device receives an identification of a location of a user and a first attraction selected for access by a user. A path analyzer of the device determines a travel path between the location of the user and the first attraction. The path analyzer identifies a second attraction within a predetermined distance from the travel path. The first device transmits, to a computing device of the user, an offer of access to the second attraction.

Claims

1. A method for enhanced marketing responsive to customer path data between attractions, comprising:

receiving, by a first device, an identification of a location of a user and a first attraction selected for access by a user;

determining, by a path analyzer, a travel path between the location of the user and the first attraction;

identifying, by the path analyzer, a second attraction within a predetermined distance from the travel path; and

transmitting, by the first device to a computing device of the user, an offer of access to the second attraction.

2. The method of claim 1, wherein receiving an identification of a location of a user comprises receiving an identification of a third attraction accessed by the user.

3. The method of claim 2, wherein determining a travel path comprises determining a travel path between the third attraction and the first attraction.

4. The method of claim 2, wherein transmitting the offer of access to the second attraction is performed responsive to receiving an indication of access by the user to the third attraction.

5. The method of claim 1, wherein identifying the second attraction further comprises identifying the second attraction based on a net price associated with the second attraction being below a net price threshold.

6. The method of claim 1, wherein identifying the second attraction further comprises identifying the second attraction based on an average customer visit time of the second attraction being above a visit time threshold.

7. The method of claim 6, wherein the visit time threshold comprises a time until expiration of an access ticket of the user for the first attraction.

8. The method of claim 1, wherein transmitting the offer of access to the second attraction further comprises transmitting an offer to add the second attraction to a previously-purchased access ticket of the user.

9. The method of claim 1, wherein receiving an identification of a location of a user and a first attraction selected for access by the user further comprises:

receiving the identification of the location of the user;

transmitting an offer of access to the first attraction to the computing device of the user; and

receiving a selection of the first attraction by the user.

10. A system for enhanced marketing responsive to customer path data between attractions, comprising:

a first device comprising;

a receiver for receiving an identification of a location of a user and a first attraction selected for access by a user;

a path analyzer for determining a travel path between the location of the user and the first attraction, and identifying a second attraction within a predetermined distance from the travel path; and

a transmitter for transmitting, to a computing device of the user, an offer of access to the second attraction.

11. The system of claim 10, wherein the receiver is further configured for receiving an identification of a third attraction accessed by the user.

12. The system of claim 11, wherein the path analyzer is further configured for determining a travel path between the third attraction and the first attraction.

13. The system of claim 11, wherein the transmitter is further configured for transmitting the offer of access to the second attraction responsive to the receiver receiving an indication of access by the user to the third attraction.

14. The system of claim 11, wherein the path analyzer is further configured for identifying the second attraction based on a net price associated with the second attraction being below a net price threshold.

15. The system of claim 11, wherein the path analyzer is further configured for identifying the second attraction based on an average customer visit time of the second attraction being above a visit time threshold.

16. The system of claim 15, wherein the visit time threshold comprises a time until expiration of an access ticket of the user for the first attraction.

17. The system of claim 11, wherein the transmitter is further configured for transmitting an offer to add the second attraction to a previously-purchased access ticket of the user.

18. The system of claim 11, wherein the transmitter is further configured for transmitting an offer of access to the first attraction to the computing device of the user, responsive to the receiver receiving the identification of the location of the user;

and wherein the receiver is further configured for receiving a selection of the first attraction responsive to transmission of the offer of access to the first attraction.