RELEVANT CONTENT DELIVERY

• US 20120329432A1
• Filed: 08/31/2011
• Published: 12/27/2012
• Est. Priority Date: 06/21/2011
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Gupta, Prince, Sweet, Charles Wheeler III, Tartz, Robert S., Vartak, Aniket A.
• Granted Patent: US 8,442,500 B2
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Various arrangements for delivery of relevant content to a mobile device of a user are presented. Physiological state data and image data related to the user of the mobile device may be received by a host computer system from a mobile device. The image data may be analyzed to identify a characteristic of the image. The physiological state data may also be analyzed. Content to deliver to the mobile device of the user may be selected at least partially based on the physiological state data of the user and the characteristic of the image. The content may be transmitted to the mobile device.

Claims

1. A method for delivery of content to a mobile device of a user, the method comprising:

receiving, by a host computer system, from the mobile device, physiological state data collected from the user of the mobile device captured at a time;

receiving, by the host computer system, image data based on an image captured by the mobile device, wherein the image was captured at least approximately at the time;

analyzing, by the host computer system, the image data to identify a characteristic of the image;

analyzing, by the host computer system, the physiological state data collected from the user of the mobile device;

selecting, by the host computer system, content to deliver to the mobile device of the user at least partially based on the physiological state data collected from the user and the characteristic of the image, wherein the content is selected from a plurality of content; and

transmitting, by the host computer system, the content to the mobile device.

2. The method of claim 1, further comprising:

determining, by the host computer system, a price for presenting the content related to the physiological state data collected from the user and the characteristic of the image to the user, wherein the price is to be charged to a content provider associated with the content.

3. The method of claim 2, wherein:

the content is linked with an ideal physiological state; and

the price for presenting the content is higher the more likely the physiological state data collected from the user indicates the ideal physiological state.

4. The method of claim 1, wherein the content comprises one or more advertisements.

5. The method of claim 1, further comprising:

receiving, by the host computer system, from the mobile device, a location of the user, wherein the location was determined at least approximately at the time of a measurement of the physiological state data of the user, wherein;

selecting, by the host computer system, content to deliver to the mobile device is additionally at least partially based on the location of the user.

6. The method of claim 1, wherein the content selected for the mobile device is further based on one or more stored characteristics of the user accessible by the host computer system.

7. The method of claim 1, wherein:

selecting, by the host computer system, content to deliver to the mobile device of the user comprises;

selecting, by the host computer system, a content category using the characteristic of the image; and

selecting, by the host computer system, the content from the content category using the physiological state data collected from the user.

8. The method of claim 1, wherein the time comprises a period of time.

9. A method for delivering content to a user of a mobile device, the method comprising:

capturing, by the mobile device, an image at a time;

storing, by the mobile device, image data based on the image;

capturing, by the mobile device, physiological state data from the user of the mobile device, wherein the physiological state corresponds at least approximately to the time;

transmitting, by the mobile device, the physiological state data and image data to a host computer system;

receiving, by the mobile device, from the host computer system, content selected using the physiological state data and the image data; and

presenting, by the mobile device, the content selected using the physiological state data of the user and the image data to the user.

10. The method for delivering content to the user of the mobile device of claim 9, the method further comprising:

storing, by the mobile device, the content received from the host computer system;

receiving, by the mobile device, a trigger action from the user, wherein the trigger action is predefined to initiate presentation of the content to the user, wherein presenting, by the mobile device, the content selected using the physiological state data and the image data to the user is triggered by the trigger action.

11. The method for delivering content to the user of the mobile device of claim 9, the method further comprising:

selecting, by the host computer system, content to deliver to the mobile device of the user using the physiological state data and the image data.

12. The method for delivering content to the user of the mobile device of claim 11, wherein:

selecting, by the host computer system, content to deliver to the mobile device of the user comprises;

selecting, by the host computer system, a content category using the image data; and

selecting, by the host computer system, the content from the content category using the physiological state data.

13. The method for delivering content to the user of the mobile device of claim 9, wherein the content comprises an advertisement.

14. The method for delivering content to the user of the mobile device of claim 9, wherein presenting, by the mobile device, the content related to the physiological state data and the image data to the user comprises using an augmented reality display.

15. The method for delivering content to the user of the mobile device of claim 9, wherein the physiological state data comprises heart rate data, heart rate variability data, skin conductance level data, number of electrodermal responses data, or change in skin temperature data.

16. The method for delivering content to the user of the mobile device of claim 9, wherein capturing, by the mobile device, the physiological state data of the user of the mobile device comprises using one or more biomedical sensors selected from a group consisting of:

electrocardiogram (ECG) sensors,

galvanic skin response (GSR) sensors,

plethysmography (PPG) sensors,

skin temperature sensors (SKT), and

electromyogram (EMG) sensors.

17. The method for delivering content to the user of the mobile device of claim 9, further comprising:

determining, by the mobile device, a location of the user, at least approximately at the time of capturing the physiological state data of the user; and

transmitting by the mobile device, the location of the user to the host computer system;

wherein the content received by the mobile device is additionally based on the location of the user.

18. The method of claim 9, wherein the time comprises a period of time.

19. A computer program product residing on a non-transitory processor-readable medium and comprising processor-readable instructions configured to cause a processor to:

cause physiological state data of a user of a mobile device captured at a time to be received from the mobile device;

cause image data based on an image captured by the mobile device to be received from the mobile device, wherein the image was captured at least approximately at the time;

analyze the image data to identify a characteristic of the image;

analyze the physiological state data of the user of the mobile device;

select content to deliver to the mobile device of the user at least partially based on the physiological state data of the user and the characteristic of the image, wherein the content is selected from a plurality of content; and

cause the content to be transmitted to the mobile device.

20. The computer program product of claim 19, further comprising additional processor-readable instructions configured to cause the processor to:

determine a price for presenting the content related to the physiological state data of the user and the characteristic of the image to the user, wherein the price is to be charged to a content provider associated with the content.

21. The computer program product of claim 20, wherein:

the content is linked with an ideal physiological state; and

the price for presenting the content is higher the more likely the physiological state data of the user indicates the ideal physiological state.

22. The computer program product of claim 19, wherein the content comprises one or more advertisements.

23. The computer program product of claim 19, further comprising additional processor-readable instructions configured to cause the processor to:

cause a location of the user to be received from the mobile device, wherein the location was determined at least approximately at the time, wherein;

the processor-readable instructions that cause the processor to select content to deliver to the mobile device additionally use the location of the user.

24. The computer program product of claim 19, wherein the content selected for the mobile device is further based on one or more stored characteristics of the user.

25. The computer program product of claim 19, wherein the processor-readable instructions that cause the processor to:

select content to deliver to the mobile device of the user comprise additional processor-readable instructions that cause the processor to;

select a content category using the characteristic of the image; and

select the content from the content category using the physiological state data of the user.

26. A system for delivery of content to a mobile device of a user, the system comprising:

a processor; and

a memory communicatively coupled with and readable by the processor and having stored therein processor-readable instructions which, when executed by the processor, cause the processor to;

cause physiological state data collected from the user of the mobile device captured at a time to be received from the mobile device;

cause image data based on an image captured by the mobile device to be received from the mobile device, wherein the image was captured at least approximately at the time;

analyze the image data to identify a characteristic of the image;

analyze the physiological state data collected from the user of the mobile device;

select content to deliver to the mobile device of the user at least partially based on the physiological state data collected from the user and the characteristic of the image, wherein the content is selected from a plurality of content; and

cause the content to be transmitted to the mobile device.

27. The system of claim 26, wherein the processor-readable instructions further comprise additional processor-readable instructions configured to cause the processor to:

determine a price for presenting the content related to the physiological state data collected from the user and the characteristic of the image to the user, wherein the price is to be charged to a content provider associated with the content.

28. The system of claim 27, wherein:

the content is linked with an ideal physiological state; and

the price for presenting the content is higher the more likely the physiological state data collected from the user indicates the ideal physiological state.

29. The system of claim 26, wherein the content comprises one or more advertisements.

30. The system of claim 26, wherein the processor-readable instructions further comprise additional processor-readable instructions configured to cause the processor to:

cause a location of the user to be received from the mobile device, wherein the location was determined at least approximately at the time, wherein;

the processor-readable instructions that cause the processor to select content to deliver to the mobile device additionally use the location of the user.

31. The system of claim 26, wherein the content selected for the mobile device is further based on one or more stored characteristics of the user.

32. The system of claim 26, wherein the processor-readable instructions configured to cause the processor to:

select content to deliver to the mobile device of the user further comprise additional processor-readable instructions that cause the processor to;

select a content category using the characteristic of the image; and

select the content from the content category using the physiological state data collected from the user.

33. An apparatus for delivery of content to a mobile device of a user, the apparatus comprising:

means for receiving, from the mobile device, physiological state data collected from the user of the mobile device captured at a time;

means for receiving image data based on an image captured by the mobile device, wherein the image was captured at least approximately at the time;

means for analyzing the image data to identify a characteristic of the image;

means for analyzing the physiological state data collected from the user of the mobile device;

means for selecting content to deliver to the mobile device of the user at least partially based on the physiological state data collected from the user and the characteristic of the image, wherein the content is selected from a plurality of content; and

means for transmitting the content to the mobile device.

34. The apparatus of claim 33, further comprising:

means for determining a price for presenting the content related to the physiological state data of the user and the characteristic of the image to the user, wherein the price is to be charged to a content provider associated with the content.

35. The apparatus of claim 34, wherein:

the content is linked with an ideal physiological state; and

the price for presenting the content is higher the more likely the physiological state data collected from the user indicates the ideal physiological state.

36. The apparatus of claim 33, wherein the content comprises one or more advertisements.

37. The apparatus of claim 33, further comprising:

means for receiving, from the mobile device, a location of the user, wherein the location was determined at least approximately at the time of a measurement of the physiological state data collected from the user, wherein;

the means for selecting content to deliver to the mobile device additionally uses the location of the user.

38. The apparatus of claim 33, wherein the content selected for the mobile device is further based on one or more characteristics of the user.

39. The apparatus of claim 33, wherein:

the means for selecting content to deliver to the mobile device of the user comprises;

means for selecting a content category using the characteristic of the image; and

means for selecting the content from the content category using the physiological state data collected from the user.

40. A system for delivery of content to a mobile device of a user, the system comprising:

a host computer system comprising;

a processor; and

a memory communicatively coupled with and readable by the processor and having stored therein processor-readable instructions which, when executed by the processor, cause the processor to;

cause physiological state data collected from the user of the mobile device captured at a time to be received from the mobile device;

cause image data based on an image captured by the mobile device to be received from the mobile device, wherein the image was captured at least approximately at the time;

analyze the image data to identify a characteristic of the image;

analyze the physiological state data collected from the user of the mobile device;

select content to deliver to the mobile device of the user at least partially based on the physiological state data collected from the user and the characteristic of the image, wherein the content is selected from a plurality of content; and

cause the content to be transmitted to the mobile device; and

the mobile device, configured to;

capture the image at the time;

store image data based on the image;

capture the physiological state data collected from the user of the mobile device, wherein the physiological state corresponds at least approximately to the time;

transmit the physiological state data collected from the user and the image data to the host computer system;

receive, from the host computer system, the content selected using the physiological state data collected from the user and the image data; and

present the content selected using the physiological state data collected from the user and the image data to the user.