System and Method for Targeted Healthcare Messaging Using Mobile Communication Devices
First Claim
1. A system for targeted healthcare messaging using mobile communication devices, comprising:
- a targeted messaging server in communication with a plurality of data sources and a mobile communication device remote from the targeted messaging system;
a database in communication with the targeted messaging system and storing a plurality of targeted healthcare messages; and
a targeted messaging application executed by the mobile communication device, the targeted messaging application detecting an occurrence of a prescription-related activity occurring at the mobile communication device, generating a request for a targeted healthcare message in response to detection of the prescription-related activity, and transmitting the request to the targeted messaging server,wherein the targeted messaging server receives the request, identifies a link corresponding to a matching targeted message, and transmits the link to the mobile communication device, and the link is accessed by the mobile communication device to convey the matching targeted message to the user.
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Accused Products
Abstract
Systems and methods are provided for targeted healthcare messaging using mobile communication devices. A targeted messaging server is provided and is in communication with a plurality of data sources and a mobile communication device remote from the targeted messaging system. The system detects prescription-related activity occurring at the mobile communication device and automatically generates a request for a targeted healthcare message in response to a prescription-related activity detected by the system. The targeted messaging server receives the request, queries a database to identify a link to a matching targeted healthcare message, and transmits the link to the mobile communication device. The link is accessed at the mobile communication device and to convey the targeted healthcare message to the user.
19 Citations
18 Claims
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1. A system for targeted healthcare messaging using mobile communication devices, comprising:
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a targeted messaging server in communication with a plurality of data sources and a mobile communication device remote from the targeted messaging system; a database in communication with the targeted messaging system and storing a plurality of targeted healthcare messages; and a targeted messaging application executed by the mobile communication device, the targeted messaging application detecting an occurrence of a prescription-related activity occurring at the mobile communication device, generating a request for a targeted healthcare message in response to detection of the prescription-related activity, and transmitting the request to the targeted messaging server, wherein the targeted messaging server receives the request, identifies a link corresponding to a matching targeted message, and transmits the link to the mobile communication device, and the link is accessed by the mobile communication device to convey the matching targeted message to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for targeted healthcare messaging using a mobile communication device, comprising the steps of:
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detecting a prescription-related activity occurring at a mobile communication device; generating a request for a targeted healthcare message at the mobile communication device; transmitting the request to a targeted messaging server remote from the mobile communication device; receiving the request at the targeted messaging server; querying a database to identify a link corresponding to a matching targeted healthcare message; transmitting the link to the mobile communication device; and accessing the link at the mobile communication device; and conveying the targeted healthcare message to the user at the mobile communication device. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18)
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Specification