SYSTEM AND METHOD FOR OPTIMIZING A MEDIA PURCHASE

• US 20120330713A1
• Filed: 06/24/2011
• Published: 12/27/2012
• Est. Priority Date: 06/24/2011
• Status: Abandoned Application

• Current Assignee: Twenty-Ten Incorporated
• Original Assignee: Twenty-Ten Incorporated
• Inventors: Kowalchuk, Craig W., Diamond, David, Smith, Sheldon H.
• Application Number:
  US13/167,899
• Publication Number:
  US 20120330713A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method. The method is implemented at least in part by a computing device. The method includes matching information in a first database with corresponding entries in a second database, utilizing a targeting engine to calculate a score for at least a portion of the consumers in the first database, and ranking at least a portion of the consumers in the first database based on the calculated scores. The second database is larger than the first database. The method also includes comparing media behavior of a first group of ranked consumers in the first database with media behavior of a second group of consumers in the first database. The matching, calculating, ranking and comparing are performed by the computing device.

Claims

1. A system, comprising:

a computing device, wherein the computing device comprises a processor;

a matching module communicably connected to the processor, wherein the matching module is configured to match information in a first database with corresponding entries in a second database, wherein the second database is larger than the first database;

a scoring module communicably connected to the processor, wherein the scoring module is configured to utilize a targeting engine to calculate a score for at least a portion of the consumers in the first database;

a ranking module communicably connected to the processor, wherein the ranking module is configured to rank at least a portion of the consumers in the first database based on the calculated scores; and

a comparison module communicably connected to the processor, wherein the comparison module is configured to compare media behavior of a first group of ranked consumers in the first database with media behavior of a second group of consumers in the first database.

2. The system of claim 1, wherein the matching module is configured to match a name of a consumer in the first database with the name of the same consumer in the second database.

3. The system of claim 1, wherein the matching module is configured to match an address of the consumer in the first database with the address of the same consumer in the second database.

4. The system of claim 1, wherein the matching module is further configured to append at least one independent variable appended to a record of a consumer in the second database to a record of the same consumer in the first database.

5. The system of claim 1, wherein the scoring module is configured to calculate the respective scores for the consumers in the first database by utilizing an algorithm generated by the targeting engine.

6. The system of claim 1, wherein the scoring module forms at least a portion of the targeting engine.

7. The system of claim 1, wherein the ranking module is configured to rank the at least a portion of the consumers in the first database from highest to lowest based on the calculated scores.

8. The system of claim 1, wherein the ranking module is configured to rank the at least a portion of the consumers in the first database from lowest to highest based on the calculated scores.

9. The system of claim 1, wherein the ranking module forms at least a portion of the targeting engine.

10. The system of claim 1, wherein the first group comprises one of the following:

a predetermined number of the highest ranked consumers in the first database;

a predetermined number of the lowest ranked consumers in the first database;

a predetermined percentage of the highest ranked consumers in the first database; and

a predetermined percentage of the lowest ranked consumers in the first database.

11. The system of claim 1, wherein the second group comprises one of the following:

all of the consumers in the first database; and

a predetermined number of the consumers in the first database;

a predetermined percentage of the consumers in the first database;

all of the consumers in the first database who fall within a targeted profile;

a predetermined number of the consumers in the first database who fall within the targeted profile; and

a predetermined percentage of the consumers in the first database who fall within the targeted profile.

12. A method, implemented at least in part by a computing device, the method comprising:

matching information in a first database with corresponding entries in a second database, wherein the second database is larger than the first database;

utilizing a targeting engine to calculate a score for at least a portion of the consumers in the first database;

ranking at least a portion of the consumers in the first database based on the calculated scores; and

comparing media behavior of a first group of ranked consumers in the first database with media behavior of a second group of consumers in the first database, wherein the matching, calculating, ranking and comparing are performed by the computing device.

13. The method of claim 12, wherein the matching comprises matching a name of a consumer in the first database with the name of the same consumer in the second database.

14. The method of claim 12, wherein the matching comprises matching an address of the consumer in the first database with the address of the same consumer in the second database.

15. The method of claim 12, wherein the matching further comprises appending at least one independent variable appended to a record of a consumer in the second database to a record of the same consumer in the first database.

16. The method of claim 12, wherein the calculating the respective scores comprises calculating the respective scores for the consumers in the first database by utilizing an algorithm generated by the targeting engine.

17. The method of claim 12, wherein calculating the respective scores comprises calculating a score for each consumer in the first database.

18. The method of claim 12, wherein the ranking comprises ranking the at least a portion of the consumers in the first database from highest to lowest based on the calculated scores.

19. The method of claim 12, wherein the ranking comprises ranking the at least a portion of the consumers in the first database from lowest to highest based on the calculated scores.

20. The method of claim 12, wherein ranking comprises ranking each of the consumers in the first database based on the calculated scores.

21. The method of claim 12, wherein comparing the media behavior of the first group of ranked consumers with the media behavior of the second group of consumers comprises comparing at least one of the following with the media behavior of the second group:

media behavior of a predetermined number of the highest ranked consumers in the first database;

media behavior of a predetermined number of the lowest ranked consumers in the first database;

media behavior of a predetermined percentage of the highest ranked consumers in the first database; and

media behavior of a predetermined percentage of the lowest ranked consumers in the first database.

22. The method of claim 12, wherein comparing the media behavior of the first group of ranked consumers with the media behavior of the second group of consumers comprises comparing the media behavior of the first group with the media behavior of at least one of the following:

all of the consumers in the first database; and

a predetermined number of the consumers in the first database;

a predetermined percentage of the consumers in the first database;

all of the consumers in the first database who fall within a targeted profile;

a predetermined number of the consumers in the first database who fall within the targeted profile; and

a predetermined percentage of the consumers in the first database who fall within the targeted profile.