SYSTEM AND METHOD FOR OPTIMIZING A MEDIA PURCHASE
First Claim
1. A system, comprising:
- a computing device, wherein the computing device comprises a processor;
a matching module communicably connected to the processor, wherein the matching module is configured to match information in a first database with corresponding entries in a second database, wherein the second database is larger than the first database;
a scoring module communicably connected to the processor, wherein the scoring module is configured to utilize a targeting engine to calculate a score for at least a portion of the consumers in the first database;
a ranking module communicably connected to the processor, wherein the ranking module is configured to rank at least a portion of the consumers in the first database based on the calculated scores; and
a comparison module communicably connected to the processor, wherein the comparison module is configured to compare media behavior of a first group of ranked consumers in the first database with media behavior of a second group of consumers in the first database.
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Abstract
A method. The method is implemented at least in part by a computing device. The method includes matching information in a first database with corresponding entries in a second database, utilizing a targeting engine to calculate a score for at least a portion of the consumers in the first database, and ranking at least a portion of the consumers in the first database based on the calculated scores. The second database is larger than the first database. The method also includes comparing media behavior of a first group of ranked consumers in the first database with media behavior of a second group of consumers in the first database. The matching, calculating, ranking and comparing are performed by the computing device.
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Citations
22 Claims
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1. A system, comprising:
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a computing device, wherein the computing device comprises a processor; a matching module communicably connected to the processor, wherein the matching module is configured to match information in a first database with corresponding entries in a second database, wherein the second database is larger than the first database; a scoring module communicably connected to the processor, wherein the scoring module is configured to utilize a targeting engine to calculate a score for at least a portion of the consumers in the first database; a ranking module communicably connected to the processor, wherein the ranking module is configured to rank at least a portion of the consumers in the first database based on the calculated scores; and a comparison module communicably connected to the processor, wherein the comparison module is configured to compare media behavior of a first group of ranked consumers in the first database with media behavior of a second group of consumers in the first database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method, implemented at least in part by a computing device, the method comprising:
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matching information in a first database with corresponding entries in a second database, wherein the second database is larger than the first database; utilizing a targeting engine to calculate a score for at least a portion of the consumers in the first database; ranking at least a portion of the consumers in the first database based on the calculated scores; and comparing media behavior of a first group of ranked consumers in the first database with media behavior of a second group of consumers in the first database, wherein the matching, calculating, ranking and comparing are performed by the computing device. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification