METHOD AND APPARATUS FOR TARGETED ADVERTISING
First Claim
1. A method, comprising:
- identifying a subscriber leader;
identifying a plurality of subscriber followers who track activities of the subscriber leader;
detecting a behavioral pattern from media content consumed at a first plurality of devices of the subscriber leader and from media content transmitted by at least one of the first plurality of devices of the subscriber leader to a second plurality of devices of the plurality of subscriber followers;
detecting a first request for first media content from a first device of the first plurality of devices of the subscriber leader;
identifying in the first media content a first substitutable advertisement product;
substituting the first substitutable product in the first media content with a first advertisement product selected according to the detected behavioral pattern to generate updated first media content;
transmitting the updated first media content to the first device;
detecting a second request to transmit second media content from at least one of the first plurality of devices of the subscriber leader to the second plurality of devices of the plurality of subscriber followers;
identifying in the second media content a second substitutable advertisement product;
substituting the second substitutable product in the second media content with a second advertisement product selected according to the detected behavioral pattern to generate updated second media content; and
transmitting the updated second media content to the second plurality of devices of the plurality of subscriber followers.
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Abstract
A system that incorporates teachings of the present disclosure may include, for example, a controller operable to determine a behavioral pattern of at least one of a subscriber leader and a plurality of subscriber followers who track activities of the subscriber leader. The controller can be further operable to detect a first request to transmit first media content from a first device of a first plurality of devices of the subscriber leader to a second plurality of devices of the plurality of subscriber followers, identify in the first media content a first substitutable advertisement product, substitute the first substitutable product in the first media content with a first advertisement product selected according to the determined behavioral pattern to generate updated first media content, and transmit the updated first media content to the second plurality of devices of the plurality of subscriber followers. Other embodiments are disclosed.
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Citations
20 Claims
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1. A method, comprising:
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identifying a subscriber leader; identifying a plurality of subscriber followers who track activities of the subscriber leader; detecting a behavioral pattern from media content consumed at a first plurality of devices of the subscriber leader and from media content transmitted by at least one of the first plurality of devices of the subscriber leader to a second plurality of devices of the plurality of subscriber followers; detecting a first request for first media content from a first device of the first plurality of devices of the subscriber leader; identifying in the first media content a first substitutable advertisement product; substituting the first substitutable product in the first media content with a first advertisement product selected according to the detected behavioral pattern to generate updated first media content; transmitting the updated first media content to the first device; detecting a second request to transmit second media content from at least one of the first plurality of devices of the subscriber leader to the second plurality of devices of the plurality of subscriber followers; identifying in the second media content a second substitutable advertisement product; substituting the second substitutable product in the second media content with a second advertisement product selected according to the detected behavioral pattern to generate updated second media content; and transmitting the updated second media content to the second plurality of devices of the plurality of subscriber followers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A device, comprising a memory coupled to a controller, wherein the controller is operable to:
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determine a behavioral pattern of at least one of a subscriber leader and a plurality of subscriber followers who track activities of the subscriber leader; detect a first request to transmit first media content from a first device of a first plurality of devices of the subscriber leader to a second plurality of devices of the plurality of subscriber followers; identify in the first media content a first substitutable product; substitute the first substitutable product in the first media content with a first advertisement product supplied by a first advertiser, wherein the first advertisement product is selected according to the behavioral pattern to generate updated first media content; and transmit the updated first media content to the second plurality of devices of the plurality of subscriber followers. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A computer-readable storage medium, comprising computer instructions to:
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identify a subscriber leader; identify a plurality of subscriber followers that track activities of the subscriber leader; detect from the activities of the subscriber leader a behavioral pattern that influences a product consumption behavior of the plurality of subscriber followers; receive a request for media content from at least one of the plurality of devices of the plurality of subscriber followers; substitute a substitutable product in the media content with an advertisement product selected according to the detected behavioral pattern to generate updated media content; and transmit the updated media content to the at least one of the plurality of devices of the plurality of subscriber followers. - View Dependent Claims (20)
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Specification