System and Method for Shopping Goods, Virtualizing a Personalized Storefront

• US 20120330781A1
• Filed: 03/08/2012
• Published: 12/27/2012
• Est. Priority Date: 06/21/2011
• Status: Active Grant

• Current Assignee: Simon Borrero
• Original Assignee: Simon Borrero
• Inventors: Borrero, Simon
• Granted Patent: US 9,836,747 B2
• Time in Patent Office: Days
• US Class Current: 705/26.8
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

A shopper-tailored virtual model of a physical storefront where items are located in a configuration specific to customer preferences, and a single virtual model corresponds to a different shopper, with said product arrangement continuously improving with the shopper'"'"'s history of purchases, is achieved through an intuitive user interface of a mobile computing devise. The user experience is designed to invite shoppers to browse through the storefront planograms with a fast paced passing motion, intuitive picking and throwing of products within the basket, buy full recipes and added search features, it allows for speedy yet large purchases. The system'"'"'s social capabilities enables shoppers to create, suggest and share recipes with specific ingredients available in the retailer stores, with the added value of having said recipes delivered to the shopper'"'"'s desired location.

Claims

1. A produce and packaged goods vending method, comprising:

maintaining an actual operating produce and packaged goods vendor at a physical location or warehouse, or market place platform aggregating different vendors in remote areas, the vendor having customer delivery or location pick-up capabilities, a communications network system;

converting the vendors'"'"' product portfolio into an encoded digital signal of a digital storefront virtualization mimicking an enhanced two dimensional typical store aisle arrangement, to be viewed in portable electronic devices with touch-screen capabilities;

storing the encoded digital signals at least in part in a computer storage medium; and

providing for remote computer communication link access to the stored encoded digital signals such that transmissions over the communication link responsive to the stored encoded digital signals display on a screen of a portable electronic device with computing capabilities at a location remote from the physical location of the produce or packaged goods vendor a continuous visual representation of facing two dimension virtual aisles enabling a person viewing the screen to have a visual experience of consistently looking at shelves and products within a storefront planogram.

2. A method as defined in claim 1, wherein:

converting actual images of storefront aisle includes displaying actual images of products used by vendors and the continuous motion visual representation includes the designed images of storefront aisle displays as well as products in a fashion wherein shoppers consistently view aisles in the display, during the first moment of truth when they decide the items to purchase, while avoiding virtually walking through aisles.

3. A method as defined in claim 1 wherein:

shoppers move through aisles, picks and throws items in a basket, in an intuitive, similar fashion to actual grocery shopping. No time is spent virtually ‘

walking’

through the store, as shoppers are constantly ‘

facing’

aisles, and therefore better using time effectively shopping.

4. A method as defined in claim 2 wherein:

shoppers choose products held in aisles by touching and quickly gesturing in a downwards motion into a basket, box, or shopping cart located at the bottom of the interface within the portable devise taking into account the acceleration of the gesture and simulated gravity law approximating the experience to actual shopping.

5. A method as defined in claim 2, wherein the products represented in the visual representation appears in response to selecting at the portable computing device the respective product from the aisle and shelve in the continuous visual representation.

6. A method as defined in claim 2, wherein the shopper may select and throw the desired products, represented in the visual representation in response to selecting at the portable computing device the respective product from the aisle and shelve in the continuous visual representation, and throw it into de basket or shopping cart with a quick motion.

7. A method as defined in claim 2, further comprising transmitting an order for groceries, packaged goods, and similar forms of retail items from the portable computing electronic devise to the vendor over the communication link.

8. A method as defined in claim 3, wherein the selected packaged good or produce representation appears in continuous showing. What is claimed is:

the selected produce or packaged good commercialized by the vendor.

9. A method as defined in claim 1, wherein the continuous visual representation further enables the person viewing the screen to have a further visual experience of seeing a produce or packaged good item being deposited in the virtualization of a shopping cart or basket after the shopper has selected the produce or packaged good item from the representation of the aisle shelf.

10. A method as defined in claim 1, wherein the shopper operate a portable electronic device to browse through aisles representing different sections of a virtualized storefront in a continuous motion always facing aisles directly.

11. A method as defined in claim 1, wherein the shopper operate a portable electronic device to select and place the desired produce or packaged good into a representation of a shopping cart or basket.