PRESENTING SUPPLEMENTAL CONTENT IN CONTEXT
First Claim
1. A method for displaying at least a portion of available supplemental content in context, the method comprising:
- identifying an ordered set of one or more first entities relating to primary content that a user is experiencing, the ordered set being ordered according at least in part to a significance of each first entity in the primary content; and
for a first entity in the ordered set,identifying at least one unit of available supplemental content that relates to the first entity, anddisplaying to the user as supplemental content, together with the primary content, the at least one unit of available supplemental content.
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Accused Products
Abstract
Techniques that may be used for detecting a primary content (e.g., a web page) that the user is viewing and presenting one or more pieces of supplemental content (e.g., social media data) together with the primary content. The supplemental content presented to the user together with the primary content may be content that is matched to the primary content and therefore detected to be relevant to the user. Detection of primary content and matching to supplemental content may be carried out based on a comparison of entities related to the primary and supplemental content. In some embodiments, an analysis of the primary content for entities may include ordering entities according to significance in the primary content and selecting top entities for comparison. Also, in some embodiments, multiple pieces of supplemental content may be displayed to a user categorized based on entity.
22 Citations
19 Claims
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1. A method for displaying at least a portion of available supplemental content in context, the method comprising:
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identifying an ordered set of one or more first entities relating to primary content that a user is experiencing, the ordered set being ordered according at least in part to a significance of each first entity in the primary content; and for a first entity in the ordered set, identifying at least one unit of available supplemental content that relates to the first entity, and displaying to the user as supplemental content, together with the primary content, the at least one unit of available supplemental content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. At least one computer-readable storage medium encoded with computer-executable instructions that, when executed by a computer, cause the computer to carry out a method comprising:
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retrieving social media data from at least one source of social media data; analyzing each unit of the social media data to determine, for each unit, at least one first entity related to the unit; analyzing primary content that a user is experiencing to determine at least one second entity related to the primary content; ordering the at least one second entity to yield an ordered set of one or more second entities, the ordered set being ordered according to a significance of each second entity in the primary content; and for each second entity in the ordered set, identifying a first entity that matches the second entity, selecting, from the social media data, at least one particular unit of social media data that is related to a first entity, and displaying to the user as supplemental content, together with the primary content, the at least one particular unit of social media data categorized by the second entity. - View Dependent Claims (11, 12, 13, 14, 15)
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16. An apparatus comprising:
at least one processor adapted to display at least a portion of available supplemental content in context by; identifying an ordered set of one or more first entities relating to primary content that a user is experiencing, the ordered set being ordered according at least in part according to a significance of each first entity in the ordered set; and for a first entity in the ordered set, identifying at least one unit of available supplemental content that relates to the first entity, and displaying to the user as supplemental content, together with the primary content, the at least one unit of available supplemental content, the at least one unit being categorized by the first entity. - View Dependent Claims (17, 18, 19)
Specification