Method of and Systems for Privacy Preserving Mobile Demographic Measurement of Individuals, Groups and Locations Over Time and Space
First Claim
1. A method of estimating demographic information associated with a user of a mobile device while preserving the privacy of the user based at least in part on a location estimate of the mobile device of the user, the method comprising:
- (a) receiving an estimated geographical location of the mobile device of the user;
(b) receiving a time at which the mobile device was at the estimated geographical location;
(c) providing a set of substitute identifiers for a corresponding set of at least one geographical area;
(d) assigning one of the set of substitute identifiers for the geographical area corresponding to the geographical location of the mobile device;
(e) assigning a substitute identifier for the time at which the mobile device was at the estimated geographical location;
(f) providing an association between the substitute identifiers for geographical areas and demographic information corresponding to the substituted geographical area; and
(g) estimating demographic information associated with the user of the mobile device based on the assigned substitute identifiers and based on the demographic information associated with the provided set of substitute identifiers.
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Accused Products
Abstract
Disclosed are techniques for privacy preserving mobile demographic measurement of individuals, groups, and locations over time and space. A method of estimating demographic information associated with a user of a mobile device and/or a location while preserving the privacy of the user based at least in part on a location estimate of the mobile device of the user includes receiving an estimated geographical location of the mobile device of the user and receiving a time at which the mobile device was at the estimated geographical location. The method includes assigning substitute identifiers for the geographical location and the time at which the mobile device was at the estimated geographical location. The method includes associating the geographical areas substitute identifiers with demographic information and estimating demographic information associated with the user of the mobile device based on the substitute identifiers and based on the demographic information associated with substitute identifiers.
23 Citations
23 Claims
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1. A method of estimating demographic information associated with a user of a mobile device while preserving the privacy of the user based at least in part on a location estimate of the mobile device of the user, the method comprising:
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(a) receiving an estimated geographical location of the mobile device of the user; (b) receiving a time at which the mobile device was at the estimated geographical location; (c) providing a set of substitute identifiers for a corresponding set of at least one geographical area; (d) assigning one of the set of substitute identifiers for the geographical area corresponding to the geographical location of the mobile device; (e) assigning a substitute identifier for the time at which the mobile device was at the estimated geographical location; (f) providing an association between the substitute identifiers for geographical areas and demographic information corresponding to the substituted geographical area; and (g) estimating demographic information associated with the user of the mobile device based on the assigned substitute identifiers and based on the demographic information associated with the provided set of substitute identifiers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method of estimating demographic information associated with a geographical area and a time period based on demographic information associated with users of mobile devices within the geographical area, the method comprising:
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(a) providing a set of geographical areas; (b) providing a set of time periods; (c) receiving an estimated geographical location of a mobile device of the user; (d) receiving a mobile device identifier that is associated with the mobile device; (e) receiving a time at which the mobile device was at the estimated geographical location; (f) determining the geographical area of the set in which the estimated geographical location occurs; (g) determining the time period of the set in which the time at which the mobile device was at the estimated geographical location occurs; (h) retrieving information representative of demographic information associated with the user of the mobile device based on the mobile device identifier; (i) estimating demographic information associated with the determined geographic area during the determined time period based on the retrieved information representative of demographic information associated with the user of the mobile device. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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Specification