METHOD, MANAGEMENT SERVER AND COMPUTER READABLE RECORDING MEDIUM FOR MANAGING A CUSTOMER RELATIONSHIP

• US 20130006708A1
• Filed: 06/28/2012
• Published: 01/03/2013
• Est. Priority Date: 06/28/2011
• Status: Abandoned Application

• Current Assignee: Naver Corporation
• Original Assignee: NHN Business Platform Corp. (Naver Corporation)
• Inventors: LEE, Yung Seong
• Application Number:
  US13/535,569
• Publication Number:
  US 20130006708A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Disclosed herein is a method for managing customer relationship through multiplex-assigning password of access point. According to an exemplary embodiment of the present invention, a method for managing a customer relationship by a customer management server includes: receiving customer terminal information including customer terminal identification information and customer group identification information within a shop being transmitted by accessing the access points of a plurality of customer terminals; and setting the plurality of accessed customer terminals as the same group in customer groups within the same shop based on the received customer group identification information within a shop and storing the set group in customer information corresponding to the customer terminals included in the group as customer social information.

Claims

1. A method for managing a customer relationship by a customer management server, comprising:

receiving customer terminal information comprising customer terminal identification information and customer group identification information within a shop being transmitted by the access points of a plurality of customer terminals; and

setting a plurality of accessed customer terminals as the same group in customer groups within the same shop based on the received customer group identification information within a shop and storing the set group in customer information corresponding to the customer terminals included in the group as customer social information.

2. The method of claim 1, wherein the customer group identification information within a shop comprises password and access time information of the customer terminals, and

the plurality of customer terminals having the same password are set as the same group.

3. The method of claim 2, wherein the password is table information, and

the plurality of customer terminals in which the table information is the same and the access time information is included in unit business time of a specific table are set as the same group.

4. The method of claim 1, wherein, when the customer terminals comprise a previously set group as customer social information in the customer information corresponding to the customer terminals included in the group, the previously set group is stored in the customer information of other customer terminals included in the group as the customer social information.

5. The method of claim 4, wherein the customer terminals having a plurality of different previously set groups as the customer social information in the customer information of the customer terminals included in the group are present, the plurality of differently previously set groups are integrated as a single group and the integrated group is used as the customer social information.

6. The method of claim 1, further comprising:

extracting and updating activity information from the customer information of the customer terminal and when there is no customer information, generating the customer information as a new customer.

7. The method of claim 1, further comprising:

receiving order information of the group transmitted from a point of sale (POS) terminal and storing the received order information in the customer information of the customer terminals included in the group.

8. The method of claim 1, further comprising:

calculating a customer index for the group by using the customer information of the customer terminals included in the group; and

determining whether an event is provided to the group based on the calculated customer index;

generating, in response to the determination that the group corresponds to the event providing target, event information based on the customer index and the customer information of the customer terminals included in the group; and

transmitting the generated event information to a POS terminal.

9. The method of claim 8, wherein the customer index is calculated based on the number of customer terminals included in the group and customer activity information in the customer information.

10. The method of claim 1, further comprising:

receiving payer information of the group and storing the received payer information in the customer information of the corresponding customer terminals.

11. The method of claim 10, further comprising:

after payment of the group is completed, calculating activity scores of each customer based on customer activity information in the customer information of the customer terminals included in the group and the received payer information and storing the calculated activity scores in the customer information.

12. The method of claim 11, further comprising:

selecting a leader of the group based on a sum of the activity scores of all of the customers included in the group and storing group leader information in the customer information of the selected leader.

13. The method of claim 1, further comprising:

receiving Internet usage information of a specific customer terminal transmitted from the access point and storing the received Internet usage information in the customer information of the customer terminal.

14. A customer management server to manage a customer relationship, the customer management server comprising:

a storage device; and

a customer information management unit configured to receive customer terminal information comprising customer terminal identification information and customer group identification information within a shop being transmitted by accessing the access points of a plurality of customer terminals, set the plurality of accessed customer terminals as the same group in customer groups within the same shop based on the received customer group identification information within a shop, and store on the storage device the set group in customer information corresponding to the customer terminals included in the group as customer social information.

15. The customer management server of claim 14, wherein when the customer terminals comprise a previously set group as customer social information in the customer information corresponding to the customer terminals included in the group, the customer information management unit is configured to store the previously set group in the customer information of other customer terminals included in the group as the customer social information.

16. The customer management server of claim 14, wherein the customer information management unit is configured to receive order information of the group transmitted from a POS terminal and store the received order information in the customer information of the customer terminals included in the group.

17. The customer management server of claim 14, further comprising:

an event management unit configured to calculate a customer index for the group by using the customer information of the customer terminals included in the group and determine whether an event is provided to the group based on the calculated customer index.

18. The customer management server of claim 17, wherein the event management unit is configured to generate event information based on the customer index and the customer information of the customer terminals included in the group and transmit the generated event information to a POS terminal.

19. The customer management server of claim 14, wherein the customer information management unit is configured to receive payer information of the group transmitted from a POS terminal and store the received payer information in the customer information of the corresponding customer terminals.

20. A non-transitory computer-readable medium comprising an executable program which, when executed, performs a method for managing customer relationship, comprising:

receiving customer terminal information comprising customer terminal identification information and customer group identification information within a shop; and

setting the plurality of customer terminals as the same group in customer groups within the same shop based on the received customer group identification information within a shop and storing the set group in customer information corresponding to the customer terminals included in the group as customer social information.