AUTOMATED BIDDING PLATFORM FOR DIGITAL INCENTIVES
First Claim
1. A computerized method for processing offers for an advertising opportunity in one of a plurality of computer-implemented games, the method comprising:
- receiving, from an advertising entity via a network, an advertising offer for the advertising opportunity, the advertising opportunity indicating an opportunity to place a virtual object in a virtual environment of a computer-implemented game of the plurality of computer-implemented games, and the advertising offer including offer attributes that indicate at least the virtual object for the advertising opportunity and the computer-implemented game;
determining opportunity constraints of the advertising opportunity;
automatically using at least one processor, accepting the advertising offer from the advertising entity based on the offer attribute indicating the computer implemented game and the opportunity constraints; and
including the virtual object of the advertising offer in the virtual environment of the computer-implemented game.
1 Assignment
0 Petitions
Accused Products
Abstract
An automated bidding system accepts offers for an advertising opportunity within a computer-implemented game. The advertising opportunity may indicate an opportunity to place a branded virtual object in a virtual environment of the computer-implemented game. This bidding system may receive advertising offers for the advertising opportunity from multiple entities, where an advertising offer may include offer attributes that indicate at least a virtual object for the advertising opportunity. The bidding system may also determine opportunity constraints of the advertising opportunity, which are used to select an advertising offer that is appropriate for the advertising opportunity. The bidding system may then selectively accept an advertising offer from an advertising entity based on the offer attributes and the opportunity constraints.
-
Citations
27 Claims
-
1. A computerized method for processing offers for an advertising opportunity in one of a plurality of computer-implemented games, the method comprising:
-
receiving, from an advertising entity via a network, an advertising offer for the advertising opportunity, the advertising opportunity indicating an opportunity to place a virtual object in a virtual environment of a computer-implemented game of the plurality of computer-implemented games, and the advertising offer including offer attributes that indicate at least the virtual object for the advertising opportunity and the computer-implemented game; determining opportunity constraints of the advertising opportunity; automatically using at least one processor, accepting the advertising offer from the advertising entity based on the offer attribute indicating the computer implemented game and the opportunity constraints; and including the virtual object of the advertising offer in the virtual environment of the computer-implemented game. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
-
-
22. An apparatus comprising:
-
a storage module to digitally store opportunity constraints for an advertising opportunity, the advertising opportunity indicating an opportunity to place a virtual object in a virtual environment of a computer-implemented game; an interface module configured by at least one processor to receive, from an advertising entity via a network, an advertising offer for the advertising opportunity, the advertising offer including offer attributes that indicate at least a virtual object for the advertising opportunity and the computer-implemented game; and an offer-processing module to accept, automatically using at least one processor, the advertising offer from the advertising entity based on the offer attribute indicating the computer implemented game and the opportunity constraints, the interface module being further configured to provide the virtual object of the advertising offer to a client device for inclusion in the virtual environment of the computer-implemented game. - View Dependent Claims (23, 24, 25, 26)
-
-
27. A computing system to process offers for an advertising opportunity in one of a plurality of computer-implemented games, the system comprising:
-
means for storing opportunity constraints for an advertising opportunity, the advertising opportunity indicating an opportunity to place a branded virtual object in a virtual environment of a computer-implemented game; means for receiving, from an advertising entity, via a network an advertising offer for the advertising opportunity, the advertising offer including offer attributes that indicate at least a virtual object for the advertising opportunity and the computer-implemented game; processor means for accepting the advertising offer from the advertising entity based on the offer attribute indicating the computer implemented game and the opportunity constraints; and processor means for including the virtual object of the advertising offer in the virtual environment of the computer-implemented game.
-
Specification