SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENTS BASED ON USER'S INTENTION TO PURCHASE
First Claim
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1. A method for providing an advertisement using a processor, the method comprising:
- identifying a user, by the processor, with an intention to make a purchase;
receiving a bid for a right to offer an advertisement of an advertiser for a product or service to the user;
storing an identification (ID) of the advertisement into an advertisement database contained in a storage device; and
providing the user with the advertisement of the advertiser.
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Abstract
Provided is a system and method for providing advertisements. The system may include a user identification unit to identify a user with an intention to make a purchase, a bidding unit to receive a bid for a right to offer an advertisement of an advertiser for a product or service to the user, a storage device to contain an advertisement database to store an identification (ID) of the advertisement, and an advertisement provision unit to provide the user with the advertisement of the advertiser.
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Citations
19 Claims
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1. A method for providing an advertisement using a processor, the method comprising:
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identifying a user, by the processor, with an intention to make a purchase; receiving a bid for a right to offer an advertisement of an advertiser for a product or service to the user; storing an identification (ID) of the advertisement into an advertisement database contained in a storage device; and providing the user with the advertisement of the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 19)
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10. A system for providing an advertisement, the system comprising:
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a user identification unit to identify a user with an intention to make a purchase; a bidding unit to receive a bid for a right to offer an advertisement of an advertiser for a product or service to the user; a storage device to contain an advertisement database to store an identification (ID) of the advertisement; and an advertisement provision unit to provide the user with the advertisement of the advertiser. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification