SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENTS BASED ON USER'S INTENTION TO PURCHASE

• US 20130006756A1
• Filed: 12/30/2011
• Published: 01/03/2013
• Est. Priority Date: 12/30/2010
• Status: Abandoned Application

• Current Assignee: Naver Corporation
• Original Assignee: NHN Business Platform Corp. (Naver Corporation)
• Inventors: HEO, Wook Heon
• Application Number:
  US13/340,846
• Publication Number:
  US 20130006756A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

Provided is a system and method for providing advertisements. The system may include a user identification unit to identify a user with an intention to make a purchase, a bidding unit to receive a bid for a right to offer an advertisement of an advertiser for a product or service to the user, a storage device to contain an advertisement database to store an identification (ID) of the advertisement, and an advertisement provision unit to provide the user with the advertisement of the advertiser.

Claims

1. A method for providing an advertisement using a processor, the method comprising:

identifying a user, by the processor, with an intention to make a purchase;

receiving a bid for a right to offer an advertisement of an advertiser for a product or service to the user;

storing an identification (ID) of the advertisement into an advertisement database contained in a storage device; and

providing the user with the advertisement of the advertiser.

2. The method of claim 1, wherein the identifying of the user comprises identifying the user based on a search history for a keyword related to the product or service.

3. The method of claim 1, wherein the identifying of the user comprises identifying the user corresponding to the product or service, based on at least one of whether at least one similar keyword related to the product or service is repeatedly inputted, and a number of times the similar keyword is repeatedly inputted.

4. The method of claim 1, wherein the identifying of the user comprises identifying the user using conversion data of the user that is based on a search result associated with a keyword related to the product or service.

5. The method of claim 1, wherein the receiving of the bid comprises:

receiving, from one or more advertisers, a first bid for a keyword related to the product or service; and

receiving a second bid from the one or more advertisers.

6. The method of claim 5, wherein the receiving of the bid comprises determining a minimum bid price for the second bid based on a bid price received through the first bid, and receiving the second bid.

7. The method of claim 1, further comprising:

providing, as feedback, result data regarding a result that the user purchases a product or service of a successful advertiser who succeeded in the bidding through the advertisement provided to the user.

8. The method of claim 7, wherein the providing of the result data comprises utilizing conversion data of the user provided with the advertisement of the advertiser to determine the intention to make a purchase.

9. The method of claim 1, wherein the providing of the advertisement comprises arranging advertisements so that an advertisement of a successful advertiser who succeeded in the bidding ranks higher than advertisements of other advertisers.

19. A non-transitory computer readable recording medium storing a program to cause a computer to implement the method of claim 1.

10. A system for providing an advertisement, the system comprising:

a user identification unit to identify a user with an intention to make a purchase;

a bidding unit to receive a bid for a right to offer an advertisement of an advertiser for a product or service to the user;

a storage device to contain an advertisement database to store an identification (ID) of the advertisement; and

an advertisement provision unit to provide the user with the advertisement of the advertiser.

11. The system of claim 10, wherein the user identification unit identifies the user based on a search history for a keyword related to the product or service.

12. The system of claim 10, wherein the user identification unit identifies the user corresponding to the product or service, based on at least one of whether at least one similar keyword related to the product or service is repeatedly inputted, and a number of times the similar keyword is repeatedly inputted.

13. The system of claim 10, wherein the user identification unit identifies the user using conversion data of the user that is based on a search result associated with a keyword related to the product or service.

14. The system of claim 10, wherein the bidding unit receives, from one or more advertisers, a first bid for a keyword related to the product or service, and receives a second bid from the one or more advertisers.

15. The system of claim 14, wherein the bidding unit determines a minimum bid price for the second bid based on a bid price received through the first bid, and receives the second bid.

16. The system of claim 10, further comprising:

a feedback unit to provide, as feedback, result data regarding a result that the user purchases a product or service of a successful advertiser who succeeded in the bidding through the advertisement provided to the user.

17. The system of claim 16, wherein the feedback unit utilizes conversion data of the user provided with the advertisement of the advertiser to determine an intention to make a purchase.

18. The system of claim 10, wherein the advertisement provision unit arranges advertisements so that an advertisement of a successful advertiser who succeeded in the bidding ranks higher than advertisements of other advertisers.