MONETIZING USER GENERATED CONTENT WITH EMBEDDED ADVERTISEMENTS

• US 20130006759A1
• Filed: 07/01/2011
• Published: 01/03/2013
• Est. Priority Date: 07/01/2011
• Status: Abandoned Application

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Srivastava, Prateek, Patel, Kevin
• Application Number:
  US13/174,992
• Publication Number:
  US 20130006759A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A system and method are disclosed for monetizing user generated content. A user can have options for including advertising as part of their content. For example, the user may select a location, size, and shape of an advertisement for display as part of an image. An advertisement matching those attributes may be included as part of the image. The user may receive payment for displaying ads with their user generated content.

Claims

1. A method for providing an ad in user generated content, the method comprising:

receiving attributes for an ad slot that is part of the user generated content;

analyzing the attributes and the user generated content;

selecting an advertisement based on the analysis of the attributes and the user generated content, wherein the selected advertisement is included in the ad slot that is part of the user generated content;

monitoring display and interaction of the selected advertisement; and

compensating the user based on the display and the interaction of the selected advertisement.

2. The method of claim 1 wherein the attributes comprise at least one of an ad location, an ad size, an ad shape, and ad preferences.

3. The method of claim 1 wherein the analysis of the user generated content includes user information and the user information comprises demographics, geography, behavior, browsing, ad clicks, purchase history, or combinations thereof.

4. The method of claim 1 wherein the user generated content comprises at least one of an email, web page, picture, or video.

5. The method of claim 4 wherein the user generated content comprises an email and the ad slot is part of the email message.

6. The method of claim 1 wherein the interaction compensation comprises a cost per click.

7. The method of claim 1 wherein the display compensation comprises compensation for impressions.

8. The method of claim 1 further comprising providing a web interface for the receipt of the attributes for the ad slot.

9. The method of claim 8 wherein the web interface displays the user generated content with the ad slot and the ad slot can be adjusted and moved relative to the user generated content.

10. The method of claim 9 wherein the adjustments and the movement relative to the user generated content comprise exemplary attributes that are provided and analyzed for the selection of the advertisement.

11. A non-transitory computer readable medium having stored therein data representing instructions executable by a programmed processor for monetizing user generated content, the storage medium comprising instructions operative for:

providing an interface for displaying the user generated content;

providing an ad slot for displaying relative to the user generated content;

receiving an indication of attributes for the ad slot;

selecting, based on the indication of attributes, an advertisement for display in the ad slot with the user generated content;

displaying the user generated content with the advertisement; and

providing compensation based on the display of the advertisement.

12. The computer readable medium of claim 11 wherein the ad slot can be resized and repositioned relative to the user generated content and the resizing and repositioning are part of the attributes for the ad slot.

13. The computer readable medium of claim 11 wherein the user generated content comprises at least one of an email, web page, picture, or video.

14. The computer readable medium of claim 11 wherein the ad slot can be removed from the user generated content.

15. The computer readable medium of claim 11 wherein the attributes comprise at least one of an ad location, an ad size, an ad shape, and ad preferences.

16. The computer readable medium of claim 11 wherein the compensation is based on impressions or clicks of the advertisement.

17. A system for displaying an advertisement with user generated content over a network comprising:

an advertisement provider coupled with a web server over the network; and

an interface coupled with the advertisement provider and the web server, the interface comprising;

a receiver for receiving attributes regarding an ad slot within the user generated content;

a selector for selecting the advertisement based on the received attributes;

an embedder for embedding the advertisement with the user generated content; and

a monitor for tracking a display of the advertisement wherein compensation is based on tracked display of the advertisement.

18. The system of claim 17 wherein the embedder adds the advertisement to the user generated content.

19. The system of claim 17 wherein the attributes comprise at least one of an ad location, an ad size, an ad shape, and ad preferences.

20. The system of claim 19 wherein the attributes are received from a user over the network.