SYSTEM FOR PERSONAL EDITORIAL AND ADVERTISING CONTENT DELIVERY

• US 20130006772A1
• Filed: 09/09/2012
• Published: 01/03/2013
• Est. Priority Date: 10/25/1999
• Status: Abandoned Application

• Current Assignee: Silverbrook Research Pty Limited
• Original Assignee: Silverbrook Research Pty Limited
• Inventors: Silverbrook, Kia, Lapstun, Paul
• Application Number:
  US13/607,780
• Publication Number:
  US 20130006772A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: A63F 13/12 involving interaction between a plurality of game devices, e.g. transmisison or distribution systems protocols for networked virtual reality, networked games H04L29/06034
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 2003/0439 using geographical maps
• CPC Class Codes: A63F 2009/186 Guessing games
• CPC Class Codes: A63F 2009/241 Touch screen
• CPC Class Codes: A63F 2300/532 using secure communication, e.g. by encryption, authentication
• CPC Class Codes: A63F 9/183 electric
• CPC Class Codes: B41J 13/106 for the sheet output section
• CPC Class Codes: B41J 2/17503 Ink cartridges
• CPC Class Codes: B41J 2/17513 Inner structure
• CPC Class Codes: B41J 2/17553 Outer structure
• CPC Class Codes: B41J 2/2114 Ejecting specialized liquids, e.g. transparent or processing liquids B41J2/211 takes precedence
• CPC Class Codes: B42C 9/0081 applying adhesive to individual sheets for binding them together by fusing, welding B42C9/0093
• CPC Class Codes: G01C 21/362 received from an external device or application, e.g. PDA, mobile phone or calendar application
• CPC Class Codes: G01C 21/3623 using a camera or code reader, e.g. for optical or magnetic codes
• CPC Class Codes: G06F 3/03545 Pens or stylus
• CPC Class Codes: G06V 30/1423 the instrument generating sequences of position coordinates corresponding to handwriting preprocessing or recognising digital ink G06V30/32
• CPC Class Codes: G09B 29/007 using computer methods
• CPC Class Codes: G09B 29/106 using electronic means
• CPC Class Codes: G09B 5/02 with visual presentation of the material to be studied, e.g. using film strip
• CPC Class Codes: H04N 1/00204 : with a digital computer or a digital computer system, e.g. an internet server programmed control between transmitter and receiver or between image input and image output device H04N1/32561
• CPC Class Codes: H04N 1/00358 : Type of the scanned marks
• CPC Class Codes: H04N 1/00376 : Means for identifying a mark sheet or area
• CPC Class Codes: H04N 1/00567 : Handling of original or reproduction media, e.g. cutting, separating, stacking
• CPC Class Codes: H04N 1/32101 : Display, printing, storage or transmission of additional information, e.g. ID code, date and time or title
• CPC Class Codes: H04N 1/32122 : in a separate device, e.g. in a memory or on a display separate from image data
• CPC Class Codes: H04N 1/32128 : attached to the image data, e.g. file header, transmitted message header, information on the same page or in the same computer file as the image for information embedded in the image H04N1/32144
• CPC Class Codes: H04N 1/32133 : on the same paper sheet, e.g. a facsimile page header
• CPC Class Codes: H04N 1/32771 : in response to a request, e.g. for a particular document
• CPC Class Codes: H04N 1/32778 : using a mark-sheet or machine-readable code request
• CPC Class Codes: H04N 2201/3205 : of identification information, e.g. name or ID code H04N2201/3209 takes precedence
• CPC Class Codes: H04N 2201/3207 : of an address
• CPC Class Codes: H04N 2201/3226 : of identification information or the like, e.g. ID code, index, title, part of an image, reduced-size image
• CPC Class Codes: H04N 2201/3242 : of processing required or performed, e.g. for reproduction or before recording H04N2201/3256 and subgroups take precedence
• CPC Class Codes: H04N 2201/327 : which are undetectable to the naked eye, e.g. embedded codes
• CPC Class Codes: H04N 2201/3271 : Printing or stamping
• CPC Class Codes: H04N 2201/3278 : Transmission

Abstract

A system is provided for enabling personal editorial and advertising content delivery. The system has a publication server which receives information regarding interests of a user and selects editorial content in accordance with the information. The publication server also receives information regarding a locality and demographic of the user and selects advertising content in accordance with the information and the published editorial content. Further, the publication server publishes a personalised publication with the selected editorial and advertising content.

Claims

1. A system for enabling personal editorial and advertising content delivery, the system comprising a publication server configured to:

receive first information regarding interests of a user and select editorial content in accordance with the first information;

receive second information regarding a locality and demographic of the user and select advertising content in accordance with the second information and the published editorial content; and

publish a personalised publication with the selected editorial and advertising content.

2. A system according to claim 1, wherein the publication server publishes the personalised publication so that related editorial and advertising content are placed in proxmity.

3. A system according to claim 1, wherein in the second information, the locality determines proximity to particular services and retailers, and particular interests and concerns associated with the local community and environment, and the demographic determines general interests, preoccupations and likely spending patterns.

4. A system according to claim 1, wherein the publication server computes the approximate multi-dimensional size of saleable advertising space in the personalized publication in accordance with the size of the editorial and advertising content, geographic coverage, readership and the demographic.

5. A system according to claim 1, further comprising an advertising server configured to send the advertising content to the publication server.