SYSTEM AND METHOD FOR RENDERING CONTENT ON A VEHICLE

• US 20130006775A1
• Filed: 06/29/2012
• Published: 01/03/2013
• Est. Priority Date: 06/29/2011
• Status: Active Application

• Current Assignee: ReviverMx, Inc.
• Original Assignee: ReviverMx, Inc.
• Inventors: Boston, Neville, Jordan, Michael Conrad
• Application Number:
  US13/538,884
• Publication Number:
  US 20130006775A1
• Time in Patent Office: Days
• US Class Current: 705/14.62
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G08G 1/20 Monitoring the location of vehicles belonging to a group, e.g. fleet of vehicles, countable or determined number of vehicles

Abstract

One variation of a preferred system for rendering content on a vehicle includes a display, a memory, a communication module, and a processor. The display is configured to mount adjacent an exterior surface of a vehicle. The memory is configured to store a plurality of executable applications including a vehicle identification application and an application elected by a user. The communication module is configured to download the user-elected application to the memory. The processor is configured to selectively execute applications to control visual content rendered on the display, wherein the display renders vehicle identification information when the vehicle identification application executes, and wherein the display renders additional visual content when the user-elected application executes.

Claims

1. A system for rendering content on a vehicle, the system comprising:

a display configured to mount adjacent an exterior surface of a vehicle;

a memory configured to store a plurality of executable applications including a vehicle identification application and an application elected by a user;

a communication module configured to download the user-elected application to the memory; and

a processor configured to selectively execute applications to control visual content rendered on the display, wherein the display renders vehicle identification information when the vehicle identification application is executed, and wherein the display renders additional visual content when the user-elected application is executed.

2. The system of claim 1, wherein the display renders vehicle identification information that comprises a government-issued vehicle license plate number when the processor executes the vehicle identification application.

3. The system of claim 2, wherein the memory stores the vehicle identification application that is pre-installed and comprises pre-installed government-issued vehicle identification information.

4. The system of claim 1, wherein the communication module comprises a cellular communication module that downloads the user-elected application via a wireless cellular connection.

5. The system of claim 1, wherein the communication module comprises a wired connection that interfaces with a mobile electronic device, wherein the communication module downloads the user-elected application through the mobile electronic device.

6. The system of claim 1, wherein the processor selectively executes the user-elected application that is selected from the list consisting of an advertising application, a gaming application, a road alert application, a news application, an interstate trucking application, a driving directions application, a messaging application, and a tollway application.

7. The system of claim 1, wherein the communication module communicates with a mobile electronic device carried by the user, wherein the processor selectively executes the vehicle identification application and the user-elected application based upon an input provided by the user through the mobile electronic device.

8. The system of claim 1, wherein the processor selectively executes the vehicle identification application and the user-elected application based upon an input from a second user in a second vehicle proximal the vehicle.

9. The system of claim 1, wherein the processor selectively executes the vehicle identification application and the user-elected application based upon proximity of the vehicle to a government entity.

10. The system of claim 1, further comprising a global positioning sensor, wherein the processor selectively executes the vehicle identification application and the user-elected application based upon the location of the vehicle.

11. The system of claim 10, wherein the processor executes the user-elected application that is a toll payment application when the vehicle is proximal a tollway toll booth, wherein the toll payment application handles distribution of funds to a toll authority.

12. The system of claim 1, wherein the memory stores a preference of the user, and wherein the processor selects content rendered on the display based upon the user preference.

13. The system of claim 1, wherein the communication module communicates with a second vehicle proximal the vehicle, wherein the processor adjusts content rendered to the display based upon a quality of the second vehicle.

14. A method for rendering content on a vehicle, the method comprising:

identifying the vehicle associated with a user;

identifying an entity external the vehicle, wherein the entity is within a defined field of view of a display mounted adjacent an exterior surface of the vehicle;

selecting a visual content relevant to the entity; and

distributing the visual content to the vehicle, wherein the display selectively operates between rendering identification information of the vehicle when a vehicle identification application executes and rendering the visual content when a user-elected application executes.

15. The system of claim 14, further comprising defining a transition trigger that controls the transition of the display between the vehicle identification application and the user-elected application.

16. The system of claim 14, further comprising defining the field of view of the display as a frustoconical volume with central axis extending outward from and substantially normal to an outer surface of the display.

17. The system of claim 14, further comprising uploading the user-elected application to the display, wherein the user-elected application is distinct from the vehicle identification application and is selected by the user from a set of available applications.

18. The system of claim 14, wherein selecting the visual content comprises selecting the visual content based upon the location of the vehicle.

19. The system of claim 14, wherein selecting the visual content comprises selecting the visual content based upon a request from the entity.

20. The system of claim 19, wherein distributing the visual content to the vehicle occurs when the request from the entity substantially conforms to a preference associated with the vehicle.

21. The system of claim 20, wherein selecting the visual content comprises accessing the preference that is a preference defined by the user.

22. The system of claim 14, wherein selecting the visual content comprises selecting visual content that is an advertisement targeted to the entity who is a second user occupying a second vehicle proximal the vehicle.

23. The system of claim 22, wherein identifying the entity comprises determining a demographic of the second user, wherein selecting the visual content comprises selecting the visual content that is an advertisement targeted at the demographic of the second user.

24. The system of claim 14, further comprising compensating the user for the visual content that is rendered on the display.

25. The system of claim 24, wherein compensating the user comprises determining a magnitude of exposure of the visual content to additional individuals proximal the vehicle, wherein the user is compensated based upon the magnitude of exposure of the visual content.

26. The system of claim 14, further comprising estimating a traffic condition based upon the location of vehicles proximal the vehicle, wherein distributing the visual content to the vehicle comprises distributing to the vehicle a traffic alert of a traffic condition proximal the vehicle.

27. The system of claim 26, wherein distributing the visual content to the vehicle comprises distributing to the vehicle an anticipated future traffic condition and a driving suggestion for the second user.

28. The system of claim 14, wherein selecting the visual content comprises selecting the visual content from the list consisting of a personal message, a game, a news alert, a public announcement, a local radio playlist, and a driving direction.

29. A method for rendering content on a vehicle, the method comprising:

aggregating a set of applications from a plurality of third-party developers, wherein each application in the set of applications is executable on a display mounted adjacent an exterior surface of the vehicle;

uploading an application to the display, wherein the application is elected from the set of applications by a user; and

selecting a visual content specific to the application, wherein the display selectively operates between rendering the visual content when executing the application and rendering vehicle identification information when executing a separate vehicle identification application.

30. The system of claim 29, wherein selecting the visual content comprises selecting visual content that is an advertisement targeted to the entity who is a second user occupying a second vehicle proximal the vehicle.