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SYSTEMS AND METHODS FOR DETERMINING VISIBILITY AND REPUTATION OF A USER ON THE INTERNET

  • US 20130007014A1
  • Filed: 08/21/2012
  • Published: 01/03/2013
  • Est. Priority Date: 06/29/2011
  • Status: Active Grant
First Claim
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1. An apparatus comprising:

  • a visibility module configured to derive a hit visibility score for one or more hits from an information source, wherein the one or more hits are directed to a target entity, and wherein the hit visibility score indicates a likelihood that a corresponding hit is found by a searcher after the searcher searches for the target entity in the information source;

    a sentiment module configured to derive a hit sentiment score for at least one of the one or more hits, wherein the hit sentiment score indicates a sentiment about the target entity conveyed by the at least one of the one or more hits; and

    a reputation module configured to derive a reputation for the target entity based on the hit visibility score and the hit sentiment score.

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