PERSONALIZED ADVERTISING
First Claim
1. A method for delivering at least an advertisement context being part of an advertisement in addition to an advertisement related data indicating additional information on the advertisement in a two-way digital communication system, the method comprising:
- recognizing a user related identity information in a data flow received from an user end of the two-way digital communication system,inquiring a user related data from a database by utilizing the user related identity information,comparing the advertisement related data with the user related data received from the database,delivering at least the advertisement context to the user if the comparison indicates matching between the advertisement related data and the user related data received from the database,representing at least the advertisement context to the user,monitoring and analyzing user behavior in response to the representation of at least the advertisement context.
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Abstract
The invention concerns personalized advertising especially in a field of Internet Protocol television (IPTV). The invention disclosed a method in which an advertisement including at least advertisement context and advertisement related data is delivered to a user in a personalized manner. The personalization is achieved by recognizing the user and based on the recognition and user preferences the advertisement to be delivered is selected. The user behavior in response to representation of the advertisement is monitored and analyzed and based on this the user preferences are updated. The invention concerns also a server, system and computer program product implementing the method.
33 Citations
16 Claims
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1. A method for delivering at least an advertisement context being part of an advertisement in addition to an advertisement related data indicating additional information on the advertisement in a two-way digital communication system, the method comprising:
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recognizing a user related identity information in a data flow received from an user end of the two-way digital communication system, inquiring a user related data from a database by utilizing the user related identity information, comparing the advertisement related data with the user related data received from the database, delivering at least the advertisement context to the user if the comparison indicates matching between the advertisement related data and the user related data received from the database, representing at least the advertisement context to the user, monitoring and analyzing user behavior in response to the representation of at least the advertisement context. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 16)
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11. A server for delivering at least an advertisement context being part of an advertisement in addition to an advertisement related data indicating additional information on the advertisement in a two-way digital communication system, the server comprising
one or more processors one or more memory elements for storing data the one or more memory elements and the data configured to, with the one or more processors, cause the server at least to perform: -
recognize a user related identity information in a data flow received from a user end of the two-way digital communication system, inquire user related data from a database by utilizing the user related identity information, compare the advertisement related data with the user related data received from the database, deliver at least the advertisement context to the user if the comparison indicates matching between the advertisement related data and the user related data received from the database monitor and analyze user behavior in response to the representation of at least the advertisement context. - View Dependent Claims (12, 14)
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13. A server as recited in 11, the server is further configured to give instruction to update the advertisement related data on the basis of a result of the monitoring and analysis of the user behavior in response to the representation of at least the advertisement context.
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15. A system for delivering at least an advertisement context being part of an advertisement in addition to an advertisement related data indicating additional information on the advertisement, the system comprising an outputting device for representing at least the advertisement context, the system further comprising:
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an advertisement server for storing the advertisement, a database containing information on the user preferences, a server configured to inquire user preference from the database and compare the advertisement related data with the user related data received from the database and deliver at least advertisement context to the user if the comparison indicates matching between the advertisement related data and the user related data received from the database and the server is further configured to monitor and analyze the behavior of a user in response to the representation of at least the advertisement context delivered and in response to a result of the monitoring and analysis to update the information on the user preferences in the database.
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Specification