Method and apparatuses for offline selection of pay-per-call advertisers
25 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements for groups of advertisers. In one embodiment, a method includes: determining a geographic area after receiving a telephone call to a first telephone number publicized in an advertisement; determining a telephone number of a first advertiser; and connecting the telephone call to the telephone number of the first advertiser, the first advertiser billed for the advertisement based on telephonic connections made to connect the first advertiser and telephone calls to the first telephone number.
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Citations
21 Claims
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1. (canceled)
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2. A method comprising:
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receiving, via a communication network, a received telephone call to a single advertisement telephone number associated with a single advertisement associated with a plurality of competing advertisers; identifying a geographic area related to an origin of the received telephone call; selecting, via a computing device, a first advertiser from the plurality of competing advertisers, based at least in part on the identified geographic area; and identifying, via the computing device, a separate previously assigned advertiser telephone number of the first advertiser; connecting, via the computing device, the received telephone call to the previously assigned advertiser telephone number of the first advertiser to track a telephone connection to the first advertiser established from the received telephone call to the single advertisement telephone number provided in the single advertisement; - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system comprising:
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at least one processor; and memory storing instructions configured to instruct the at least one processor to; receive, via a communication network, a received telephone call to a single advertisement telephone number associated with a single advertisement associated with a plurality of competing advertisers; identify a geographic area related to an origin of the received telephone call; select a first advertiser from the plurality of competing advertisers, based at least in part on the identified geographic area; and identifying a separate previously assigned advertiser telephone number of the first advertiser; connect the received telephone call to the previously assigned advertiser telephone number of the first advertiser to track a telephone connection to the first advertiser established from the received telephone call to the single advertisement telephone number provided in the single advertisement. - View Dependent Claims (15, 16, 17)
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18. A tangible machine readable medium storing instructions that, when executed by a computing device, cause the computing device to perform a method, the method comprising:
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receiving, via a communication network, a received telephone call to a single advertisement telephone number associated with a single advertisement associated with a plurality of competing advertisers; identifying a geographic area related to an origin of the received telephone call; selecting a first advertiser from the plurality of competing advertisers, based at least in part on the identified geographic area; and identifying a separate previously assigned advertiser telephone number of the first advertiser; connecting the received telephone call to the previously assigned advertiser telephone number of the first advertiser to track a telephone connection to the first advertiser established from the received telephone call to the single advertisement telephone number provided in the single advertisement; - View Dependent Claims (19, 20, 21)
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Specification