Methods and Systems for Displaying GEO-Based Offers on a Mobile Advertising Display Device

• US 20130013412A1
• Filed: 07/05/2012
• Published: 01/10/2013
• Est. Priority Date: 07/08/2011
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Dessert, Robert, Altman, Steven Russell
• Application Number:
  US13/542,032
• Publication Number:
  US 20130013412A1
• Time in Patent Office: Days
• US Class Current: 705/14.61
• CPC Class Codes: G06Q 20/3224 Transactions dependent on location of M-devices
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G08G 1/0962 having an indicator mounted inside the vehicle, e.g. giving voice messages
• CPC Class Codes: G08G 1/20 Monitoring the location of vehicles belonging to a group, e.g. fleet of vehicles, countable or determined number of vehicles
• CPC Class Codes: G09F 21/04 by land vehicles
• CPC Class Codes: G09F 21/042 the advertising matter being fixed on the roof of the vehicles
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

Various aspects include methods and devices for displaying advertisements on a mobile advertising display device (MADD). Advertisements may be selected for display by a device, such as the MADD or an advertising server, based on one or more of the MADD'"'"'s geographic location, the time of day, or various types of user data from nearby mobile devices. Further aspects include systems and methods of responding to requests from mobile device users and assigning expenses based on user activities.

Claims

1. A method for displaying advertisements on a mobile advertising display device, comprising:

receiving a plurality of advertisements and advertisement selection criteria associating the plurality of advertisements with regions and times;

determining a current position and a current time;

selecting an advertisement based on the current position, the current time, and the advertisement selection criteria; and

displaying the selected advertisement.

2. The method of claim 1, further comprising:

establishing wireless communication links with a plurality of mobile devices; and

receiving user data from the linked mobile devices,

wherein the advertisement selection criteria further associates the plurality of advertisements with target user data, and

wherein selecting an advertisement is based on the current position, the current time, any received user data, and the advertisement selection criteria.

3. The method of claim 1, further comprising:

transmitting the current position to an advertising server;

determining whether an advertisement was received;

displaying the received advertisement if an advertisement was received;

determining if an instruction was received if an advertisement was not received;

displaying an advertisement selected according to the received instruction if an instruction was received; and

displaying a default advertisement if an instruction was not received and an advertisement was not received.

4. The method of claim 1, further comprising:

establishing wireless communication links with a plurality of mobile devices;

receiving user data from the linked mobile devices; and

transmitting any received user data to the advertising server.

5. The method of claim 1, further comprising:

generating an invoice, wherein the invoice charges a first amount to an account associated with a displayed advertisement.

6. The method of claim 5, further comprising:

establishing wireless communication links with a plurality of mobile devices;

receiving user data from the linked mobile devices; and

transmitting any received user data to the advertising server;

wherein the invoice further charges a second amount to an account associated with a displayed advertisement based on the linked mobile devices.

7. The method of claim 6, wherein the invoice further charges a third amount to an account associated with a displayed advertisement if any received user data includes a user request.

8. A method of selecting advertisements to display on a mobile advertising display device, comprising:

receiving a plurality of advertisements;

associating each of the plurality of advertisements with a region or time into advertisement selection criteria;

receiving a position from the mobile advertising display device;

selecting an advertisement from the plurality of advertisements based on the received position, the current time, and the advertisement selection criteria;

determining if the selected advertisement is stored on the mobile advertising display device;

transmitting the selected advertisement to the mobile advertising display device if the selected advertisement is not stored on the mobile advertising display device; and

transmitting to the mobile advertising display device an instruction to display the selected advertisement if the selected advertisement is stored on the mobile advertising display device.

9. The method of claim 8, further comprising:

receiving user data from the mobile advertising display device,

wherein each of the plurality of advertisements is associated with sample user data in the advertisement selection criteria, and

wherein selecting an advertisement is based on the received position, the current time, the received user data, and the advertisement selection criteria.

10. The method of claim 9, further comprising:

responding to any user requests included in the received user data.

11. The method of claim 9, further comprising:

receiving a second plurality of advertisements;

associating each of the second plurality of advertisements with a region, a time, and sample user data; and

updating the data structure with the second plurality of advertisements and associated region, time, and sample user data.

12. The method of claim 8, further comprising:

crediting a first account associated with the selected advertisement by a first amount; and

debiting a second account associated with the selected advertisement by the first amount.

13. The method of claim 12, further comprising:

associating each of the plurality of advertisements with target user data;

receiving user data from the mobile advertising display device;

crediting a first account associated with the selected advertisement by a second amount based on the received user data; and

debiting a second account associated with the selected advertisement by the second amount, and

wherein selecting an advertisement is based on the received position, the current time, the received user data, and the advertisement selection criteria.

14. The method of claim 13, further comprising:

responding to any user requests included in the received user data;

crediting a first account associated with the selected advertisement by a third amount based on user requests and response to user requests; and

debiting a second account associated with the selected advertisement by the third amount.

15. The method of claim 14, further comprising:

receiving customer confirmations; and

crediting a first account associated with the selected advertisement by a fourth amount based on the customer confirmations; and

debiting a second account associated with the selected advertisement by the fourth amount.

16. A method for distributing a plurality of mobile advertising display devices, comprising:

receiving positions from the plurality of mobile advertising display devices;

determining whether the plurality of mobile advertising display devices are distributed in a manner satisfying a spacing, density or location threshold;

determining desired positions for the plurality of mobile advertising display devices if the plurality of mobile advertising display devices are not distributed in a manner satisfying the spacing, density or location threshold; and

transmitting the desired positions to the plurality of mobile advertising display devices.

17. A mobile advertising display device, comprising:

a display;

a memory; and

a processor coupled to the display and the memory, wherein the processor is configured with processor-executable instructions to perform operations comprising;

receiving a plurality of advertisements and advertisement selection criteria associating the plurality of advertisements with regions and times;

determining a current position and a current time;

selecting an advertisement based on the current position, the current time, and the advertisement selection criteria; and

displaying the selected advertisement.

18. The mobile advertising display device of claim 17, wherein the processor is configured with processor-executable instructions to perform operations further comprising:

establishing wireless communication links with a plurality of mobile devices; and

receiving user data from the linked mobile devices,

wherein the advertisement selection criteria further associates the plurality of advertisements with target user data, and

wherein selecting an advertisement is based on the current position, the current time, any received user data, and the advertisement selection criteria.

19. The mobile advertising display device of claim 17, wherein the processor is configured with processor-executable instructions to perform operations further comprising:

transmitting the current position to an advertising server;

determining whether an advertisement was received;

displaying the received advertisement if an advertisement was received;

determining if an instruction was received if an advertisement was not received;

displaying an advertisement selected according to the received instruction if an instruction was received; and

displaying a default advertisement if an instruction was not received and an advertisement was not received.

20. The mobile advertising display device of claim 17, wherein the processor is configured with processor-executable instructions to perform operations further comprising:

establishing wireless communication links with a plurality of mobile devices;

receiving user data from the linked mobile devices; and

transmitting any received user data to the advertising server.

21. The mobile advertising display device of claim 17, wherein the processor is configured with processor-executable instructions to perform operations further comprising:

generating an invoice, wherein the invoice charges a first amount to an account associated with a displayed advertisement.

22. The mobile advertising display device of claim 21, wherein the processor is configured with processor-executable instructions to perform operations further comprising:

establishing wireless communication links with a plurality of mobile devices;

receiving user data from the linked mobile devices; and

transmitting any received user data to the advertising server;

wherein the invoice further charges a second amount to an account associated with a displayed advertisement based on the linked mobile devices.

23. The mobile advertising display device of claim 22, wherein the processor is configured with processor-executable instructions to perform operations such that the invoice further charges a third amount to an account associated with a displayed advertisement if any received user data includes a user request.

24. A mobile advertising display device, comprising:

means for receiving a plurality of advertisements and advertisement selection criteria associating the plurality of advertisements with regions and times;

means for determining a current position and a current time;

means for selecting an advertisement based on the current position, the current time, and the advertisement selection criteria; and

means for displaying the selected advertisement.

25. The mobile advertising display device of claim 24, further comprising:

means for establishing wireless communication links with a plurality of mobile devices; and

means for receiving user data from the linked mobile devices,

wherein the advertisement selection criteria further associates the plurality of advertisements with target user data, and

wherein means for selecting an advertisement comprises means for selecting an advertisement based on the current position, the current time, any received user data, and the advertisement selection criteria.

26. The mobile advertising display device of claim 24, further comprising:

means for transmitting the current position to an advertising server;

means for determining whether an advertisement was received;

means for displaying the received advertisement if an advertisement was received;

means for determining if an instruction was received if an advertisement was not received;

means for displaying an advertisement selected according to the received instruction if an instruction was received; and

means for displaying a default advertisement if an instruction was not received and an advertisement was not received.

27. The mobile advertising display device of claim 24, further comprising:

means for establishing wireless communication links with a plurality of mobile devices;

means for receiving user data from the linked mobile devices; and

means for transmitting any received user data to the advertising server.

28. The mobile advertising display device of claim 24, further comprising:

means for generating an invoice, wherein the invoice charges a first amount to an account associated with a displayed advertisement.

29. The mobile advertising display device of claim 28, further comprising:

means for establishing wireless communication links with a plurality of mobile devices;

means for receiving user data from the linked mobile devices; and

means for transmitting any received user data to the advertising server;

wherein the invoice further charges a second amount to an account associated with a displayed advertisement based on the linked mobile devices.

30. The mobile advertising display device of claim 29, wherein the invoice further charges a third amount to an account associated with a displayed advertisement if any received user data includes a user request.

31. A non-transitory processor readable storage medium having stored thereon processor executable instructions configured to cause a processor of a mobile advertising display device to perform operations comprising:

receiving a plurality of advertisements and advertisement selection criteria associating the plurality of advertisements with regions and times;

determining a current position and a current time;

selecting an advertisement based on the current position, the current time, and the advertisement selection criteria; and

displaying the selected advertisement.

32. The non-transitory processor readable storage medium of claim 31, wherein the stored processor-executable instructions are configured to cause a processor of a mobile advertising display device to perform operations further comprising:

establishing wireless communication links with a plurality of mobile devices; and

receiving user data from the linked mobile devices,

wherein the advertisement selection criteria further associates the plurality of advertisements with target user data, and

wherein selecting an advertisement is based on the current position, the current time, any received user data, and the advertisement selection criteria.

33. The non-transitory processor readable storage medium of claim 31, wherein the stored processor-executable instructions are configured to cause a processor of a mobile advertising display device to perform operations further comprising:

transmitting the current position to an advertising server;

determining whether an advertisement was received;

displaying the received advertisement if an advertisement was received;

determining if an instruction was received if an advertisement was not received;

displaying an advertisement selected according to the received instruction if an instruction was received; and

displaying a default advertisement if an instruction was not received and an advertisement was not received.

34. The non-transitory processor readable storage medium of claim 31, wherein the stored processor-executable instructions are configured to cause a processor of a mobile advertising display device to perform operations further comprising:

establishing wireless communication links with a plurality of mobile devices;

receiving user data from the linked mobile devices; and

transmitting any received user data to the advertising server.

35. The non-transitory processor readable storage medium of claim 31, wherein the stored processor-executable instructions are configured to cause a processor of a mobile advertising display device to perform operations further comprising:

generating an invoice, wherein the invoice charges a first amount to an account associated with a displayed advertisement.

36. The non-transitory processor readable storage medium of claim 35, wherein the stored processor-executable instructions are configured to cause a processor of a mobile advertising display device to perform operations further comprising:

establishing wireless communication links with a plurality of mobile devices;

receiving user data from the linked mobile devices; and

transmitting any received user data to the advertising server;

wherein the invoice further charges a second amount to an account associated with a displayed advertisement based on the linked mobile devices.

37. The non-transitory processor readable storage medium of claim 36, wherein the stored processor-executable instructions are configured to cause a processor of a mobile advertising display device to perform operations such that the invoice further charges a third amount to an account associated with a displayed advertisement if any received user data includes a user request.

38. A server, comprising:

a network connection; and

a server processor coupled to the network connection, wherein the server processor is processor-executable instructions to perform operations comprising;

receiving a plurality of advertisements;

associating each of the plurality of advertisements with a region or time into advertisement selection criteria;

receiving a position from the mobile advertising display device;

selecting an advertisement from the plurality of advertisements based on the received position, the current time, and the advertisement selection criteria;

determining if the selected advertisement is stored on the mobile advertising display device;

transmitting the selected advertisement to the mobile advertising display device if the selected advertisement is not stored on the mobile advertising display device; and

transmitting to the mobile advertising display device an instruction to display the selected advertisement if the selected advertisement is stored on the mobile advertising display device.

39. The server of claim 38, wherein the server processor is configured with processor-executable instructions to perform operations further comprising

receiving user data from the mobile advertising display device,

wherein each of the plurality of advertisements is associated with sample user data in the advertisement selection criteria, and

wherein selecting an advertisement is based on the received position, the current time, the received user data, and the advertisement selection criteria.

40. The server of claim 39, wherein the server processor is configured with processor-executable instructions to perform operations further comprising:

responding to any user requests included in the received user data.

41. The server of claim 39, wherein the server processor is configured with processor-executable instructions to perform operations further comprising:

receiving a second plurality of advertisements;

associating each of the second plurality of advertisements with a region, a time, and sample user data; and

updating the data structure with the second plurality of advertisements and associated region, time, and sample user data.

42. The server of claim 38, wherein the server processor is configured with processor-executable instructions to perform operations further comprising:

crediting a first account associated with the selected advertisement by a first amount; and

debiting a second account associated with the selected advertisement by the first amount.

43. The server of claim 42, wherein the server processor is configured with processor-executable instructions to perform operations further comprising:

associating each of the plurality of advertisements with target user data;

receiving user data from the mobile advertising display device;

crediting a first account associated with the selected advertisement by a second amount based on the received user data; and

debiting a second account associated with the selected advertisement by the second amount, and

wherein selecting an advertisement is based on the received position, the current time, the received user data, and the advertisement selection criteria.

44. The server of claim 43, wherein the server processor is configured with processor-executable instructions to perform operations further comprising:

responding to any user requests included in the received user data;

crediting a first account associated with the selected advertisement by a third amount based on user requests and response to user requests; and

debiting a second account associated with the selected advertisement by the third amount.

45. The server of claim 44, wherein the server processor is configured with processor-executable instructions to perform operations further comprising:

receiving customer confirmations; and

crediting a first account associated with the selected advertisement by a fourth amount based on the customer confirmations; and

debiting a second account associated with the selected advertisement by the fourth amount.

46. A server, comprising:

means for receiving a plurality of advertisements;

means for associating each of the plurality of advertisements with a region or time into advertisement selection criteria;

means for receiving a position from the mobile advertising display device;

means for selecting an advertisement from the plurality of advertisements based on the received position, the current time, and the advertisement selection criteria;

means for determining if the selected advertisement is stored on the mobile advertising display device;

means for transmitting the selected advertisement to the mobile advertising display device if the selected advertisement is not stored on the mobile advertising display device; and

means for transmitting to the mobile advertising display device an instruction to display the selected advertisement if the selected advertisement is stored on the mobile advertising display device.

47. The server of claim 46, further comprising

means for receiving user data from the mobile advertising display device,

wherein each of the plurality of advertisements is associated with sample user data in the advertisement selection criteria, and

wherein means for selecting an advertisement comprises means for selecting an advertisement based on the received position, the current time, the received user data, and the advertisement selection criteria.

48. The server of claim 47, further comprising:

means for responding to any user requests included in the received user data.

49. The server of claim 47, further comprising:

means for receiving a second plurality of advertisements;

means for associating each of the second plurality of advertisements with a region, a time, and sample user data; and

means for updating the data structure with the second plurality of advertisements and associated region, time, and sample user data.

50. The server of claim 46, further comprising:

means for crediting a first account associated with the selected advertisement by a first amount; and

means for debiting a second account associated with the selected advertisement by the first amount.

51. The server of claim 50, further comprising:

means for associating each of the plurality of advertisements with target user data;

means for receiving user data from the mobile advertising display device;

means for crediting a first account associated with the selected advertisement by a second amount based on the received user data; and

means for debiting a second account associated with the selected advertisement by the second amount,

wherein means for selecting an advertisement comprises means for selecting an advertisement based on the received position, the current time, the received user data, and the advertisement selection criteria.

52. The server of claim 51, further comprising:

means for responding to any user requests included in the received user data;

means for crediting a first account associated with the selected advertisement by a third amount based on user requests and response to user requests; and

means for debiting a second account associated with the selected advertisement by the third amount.

53. The server of claim 52, further comprising:

means for receiving customer confirmations; and

means for crediting a first account associated with the selected advertisement by a fourth amount based on the customer confirmations; and

means for debiting a second account associated with the selected advertisement by the fourth amount.

54. A non-transitory server readable storage medium having stored there on processor-executable instructions configured to cause a server processor to perform operations comprising:

receiving a plurality of advertisements;

associating each of the plurality of advertisements with a region or time into advertisement selection criteria;

receiving a position from the mobile advertising display device;

selecting an advertisement from the plurality of advertisements based on the received position, the current time, and the advertisement selection criteria;

determining if the selected advertisement is stored on the mobile advertising display device;

transmitting the selected advertisement to the mobile advertising display device if the selected advertisement is not stored on the mobile advertising display device; and

transmitting to the mobile advertising display device an instruction to display the selected advertisement if the selected advertisement is stored on the mobile advertising display device.

55. The non-transitory server readable storage medium of claim 54, wherein the stored processor-executable instructions are configured to cause a server processor to perform operations further comprising:

receiving user data from the mobile advertising display device,

wherein each of the plurality of advertisements is associated with sample user data in the advertisement selection criteria, and

wherein selecting an advertisement is based on the received position, the current time, the received user data, and the advertisement selection criteria.

56. The non-transitory server readable storage medium of claim 55, wherein the stored processor-executable instructions are configured to cause a server processor to perform operations further comprising:

responding to any user requests included in the received user data.

57. The non-transitory server readable storage medium of claim 55, wherein the stored processor-executable instructions are configured to cause a server processor to perform operations further comprising:

receiving a second plurality of advertisements;

associating each of the second plurality of advertisements with a region, a time, and sample user data; and

updating the data structure with the second plurality of advertisements and associated region, time, and sample user data.

58. The non-transitory server readable storage medium of claim 54, wherein the stored processor-executable instructions are configured to cause a server processor to perform operations further comprising:

crediting a first account associated with the selected advertisement by a first amount; and

debiting a second account associated with the selected advertisement by the first amount.

59. The non-transitory server readable storage medium of claim 58, wherein the stored processor-executable instructions are configured to cause a server processor to perform operations further comprising

associating each of the plurality of advertisements with target user data;

receiving user data from the mobile advertising display device;

crediting a first account associated with the selected advertisement by a second amount based on the received user data; and

debiting a second account associated with the selected advertisement by the second amount, and

wherein selecting an advertisement is based on the received position, the current time, the received user data, and the advertisement selection criteria.

60. The non-transitory server readable storage medium of claim 59, wherein the stored processor-executable instructions are configured to cause a server processor to perform operations further comprising:

responding to any user requests included in the received user data;

crediting a first account associated with the selected advertisement by a third amount based on user requests and response to user requests; and

debiting a second account associated with the selected advertisement by the third amount.

61. The non-transitory server readable storage medium of claim 60, wherein the stored processor-executable instructions are configured to cause a server processor to perform operations further comprising:

receiving customer confirmations; and

crediting a first account associated with the selected advertisement by a fourth amount based on the customer confirmations; and

debiting a second account associated with the selected advertisement by the fourth amount.

62. A server for distributing a plurality of mobile advertising display devices, comprising:

a network connection; and

a server processor coupled to the network connection, wherein the server processor is processor-executable instructions to perform operations comprising;

receiving positions from the plurality of mobile advertising display devices;

determining whether the plurality of mobile advertising display devices are distributed in a manner satisfying a spacing, density or location threshold;

determining desired positions for the plurality of mobile advertising display devices if the plurality of mobile advertising display devices are not distributed in a manner satisfying the spacing, density or location threshold; and

transmitting the desired positions to the plurality of mobile advertising display devices.

63. A server for distributing a plurality of mobile advertising display devices, comprising:

means for receiving positions from the plurality of mobile advertising display devices;

means for determining whether the plurality of mobile advertising display devices are distributed in a manner satisfying a spacing, density or location threshold;

means for determining desired positions for the plurality of mobile advertising display devices if the plurality of mobile advertising display devices are not distributed in a manner satisfying the spacing, density or location threshold; and

means for transmitting the desired positions to the plurality of mobile advertising display devices.

64. A non-transitory server readable storage medium having stored there on processor-executable instructions configured to cause a server processor to perform operations comprising:

receiving positions from the plurality of mobile advertising display devices;

determining whether the plurality of mobile advertising display devices are distributed in a manner satisfying a spacing, density or location threshold;

determining desired positions for the plurality of mobile advertising display devices if the plurality of mobile advertising display devices are not distributed in a manner satisfying the spacing, density or location threshold; and

transmitting the desired positions to the plurality of mobile advertising display devices.

65. A method of selecting advertisements to display on a mobile advertising display device, comprising:

receiving a multi-vehicle display message including portions of a multi-vehicle display to be presented on individual mobile advertising displays within a group of assembled mobile advertising displays;

determining a location of the mobile advertising display device within the group of assembled mobile advertising displays; and

determining a portion of the multi-vehicle display to be presented on the mobile advertising display device.

66. The method of claim 65, wherein determining a location of the mobile advertising display device within the group of assembled mobile advertising displays comprises:

determining a location of the mobile advertising display device; and

exchanging the location of the mobile advertising display device with the group of assembled mobile advertising displays.

67. A mobile advertising display device, comprising:

a display;

a memory; and

a processor coupled to the display and the memory, wherein the processor is configured with processor-executable instructions to perform operations comprising;

receiving a multi-vehicle display message including portions of a multi-vehicle display to be presented on individual mobile advertising displays within a group of assembled mobile advertising displays;

determining a location of the mobile advertising display device within the group of assembled mobile advertising displays; and

determining a portion of the multi-vehicle display to be presented on the mobile advertising display device.

68. The mobile advertising display device of claim 67, wherein the processor is configured with processor-executable instructions to perform operations such that determining a location of the mobile advertising display device within the group of assembled mobile advertising displays comprises:

determining a location of the mobile advertising display device; and

exchanging the location of the mobile advertising display device with the group of assembled mobile advertising displays.

69. A mobile advertising display device, comprising:

means for receiving a multi-vehicle display message including portions of a multi-vehicle display to be presented on individual mobile advertising displays within a group of assembled mobile advertising displays;

means for determining a location of the mobile advertising display device within the group of assembled mobile advertising displays; and

means for determining a portion of the multi-vehicle display to be presented on the mobile advertising display device.

70. The mobile advertising display device of claim 69, wherein means for determining a location of the mobile advertising display device within the group of assembled mobile advertising displays comprises:

means for determining a location of the mobile advertising display device; and

means for exchanging the location of the mobile advertising display device with the group of assembled mobile advertising displays.

71. A non-transitory processor readable storage medium having stored thereon processor executable instructions configured to cause a processor of a mobile advertising display device to perform operations comprising:

receiving a multi-vehicle display message including portions of a multi-vehicle display to be presented on individual mobile advertising displays within a group of assembled mobile advertising displays;

determining a location of the mobile advertising display device within the group of assembled mobile advertising displays; and

determining a portion of the multi-vehicle display to be presented on the mobile advertising display device.

72. The non-transitory processor readable storage medium of claim 71, wherein the stored processor-executable instructions are configured to cause a processor of a mobile advertising display device to perform operations such that determining a location of the mobile advertising display device within the group of assembled mobile advertising displays comprises:

determining a location of the mobile advertising display device; and

exchanging the location of the mobile advertising display device with the group of assembled mobile advertising displays.