DISPLAYING ADVERTISEMENTS RELATED TO BRANDS INFERRED FROM USER GENERATED CONTENT

• US 20130013416A1
• Filed: 07/05/2011
• Published: 01/10/2013
• Est. Priority Date: 07/05/2011
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Stein, Melissa B.
• Application Number:
  US13/176,624
• Publication Number:
  US 20130013416A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A method, system, and computer program product for displaying a digital advertisement within a digital context using brand name recognition from user generated content. The method commences by receiving an ad call, the ad call having at least a portion of a publisher digital context and the ad call having at least a portion of user generated content. Then, having the ad call, the method commences by parsing the user generated content, the user generated content being at least partially included in an ad call. Once parsed, then identifying at least one brand association using the portion of the user generated content, and scoring a match between the brand association and at least one candidate digital advertisement, the match determined using at least one matching algorithm. A matched candidate digital advertisement is displayed on a display device.

Claims

1. A computer-implemented method for displaying a digital advertisement within a digital context, comprising:

receiving, at an ad server, an ad call, the ad call having at least a portion of a publisher digital context and the ad call having at least a portion of user generated content;

parsing, in a computer memory, the portion of the user generated content, the user generated content-being at least partially included in at least one publisher digital context;

identifying, using a computer, at least one brand association using the portion of the user generated content; and

scoring, using a computer, a match between the at least one brand association and at least one candidate digital advertisement, the match determined using at least one matching algorithm.

2. The method of claim 1, further comprising displaying, on a display device, the candidate digital advertisement within the digital context.

3. The method of claim 1, wherein identifying at least one brand association uses a database of brand names.

4. The method of claim 1, wherein identifying at least one brand association uses an inference.

5. The method of claim 4 wherein the inference uses key words determined from search logs.

6. The method of claim 4, wherein the inference uses brand names determined from a plurality of user posts.

7. The method of claim 4, wherein the inference uses brand names determined from a set of rules.

8. The method of claim 1, wherein scoring a match between the brand association and at least one candidate digital advertisement comprises primary selection criteria and secondary selection criteria.

9. An advertising server network for displaying a digital advertisement within a digital context, comprising:

a module for receiving, at an ad server, an ad call, the ad call having at least a portion of a publisher digital context and the ad call having at least a portion of user generated content;

a module for parsing, in a computer memory, the portion of the user generated content, the user generated content-being at least partially included in at least one publisher digital context;

a module for identifying, using a computer, at least one brand association using the portion of the user generated content; and

a module for scoring, using a computer, a match between the brand association and at least one candidate digital advertisement, the match determined using at least one matching algorithm.

10. The advertising server network of claim 9, further comprising a module for displaying, on a display device, the candidate digital advertisement within the digital context.

11. The advertising server network of claim 9, wherein identifying at least one brand association uses a database of brand names.

12. The advertising server network of claim 9, wherein identifying at least one brand association uses an inference.

13. The advertising server network of claim 12, wherein the inference uses key words determined from search logs.

14. The advertising server network of claim 12, wherein the inference uses brand names determined from a plurality of user posts.

15. The advertising server network of claim 12, wherein the inference uses brand names determined from a set of rules.

16. The advertising server network of claim 9, wherein scoring a match between the brand association and at least one candidate digital advertisement comprises primary selection criteria and secondary selection criteria.

17. A non-transitory computer readable medium comprising a set of instructions which, when executed by a computer, cause the computer to display a digital advertisement within a digital context, the set of instructions for:

receiving, at an ad server, an ad call, the ad call having at least a portion of a publisher digital context and the ad call having at least a portion of user generated content;

parsing, in a computer memory, the portion of the user generated content, the user generated content-being at least partially included in at least one publisher digital context;

identifying, using a computer, at least one brand association using the portion of the user generated content; and

scoring, using a computer, a match between the brand association and at least one candidate digital advertisement, the match determined using at least one matching algorithm.

18. The non-transitory computer readable medium of claim 17, wherein identifying at least one brand association uses a database of brand names.

19. The non-transitory computer readable medium of claim 17, wherein identifying at least one brand association uses an inference.

20. The non-transitory computer readable medium of claim 17, wherein scoring a match between the brand association and at least one candidate digital advertisement comprises primary selection criteria and secondary selection criteria.