USER IMPRESSION MEDIA ANALYTICS PLATFORM APPARATUSES AND SYSTEMS
First Claim
1. A media analytics system, comprising:
- a memory;
a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for;
receiving a user impression media analytics request including an identified object;
obtaining media analytics parameters from a user interface;
obtaining user authorization credentials for accessing user media exposure data;
obtaining user media exposure data from a variety of data channels upon verification of the obtained user authorization credentials;
querying for user impression data related to the identified object from the obtained user media exposure data;
classifying the queried user impression data related to the identified object based on different classification measures; and
generating user impression reports for the identified object.
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Accused Products
Abstract
The USER IMPRESSION MEDIA ANALYTICS PLATFORM APPARATUSES AND SYSTEMS (“M-ANALYTICS”) transforms TV program schedule listing information and user channel selection via M-ANALYTICS components, into TV audience viewing data and ad effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: receiving a user impression media analytics request including an identified object; obtaining media analytics parameters from a user interface; obtaining user media exposure data from a variety of data channels upon verification of user authorization credentials; querying for user impression data related to the identified object from the obtained user media exposure data; classifying the queried user impression data related to the identified object based on different classification measures; and generating user impression reports for the identified object.
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Citations
19 Claims
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1. A media analytics system, comprising:
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a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for; receiving a user impression media analytics request including an identified object; obtaining media analytics parameters from a user interface; obtaining user authorization credentials for accessing user media exposure data; obtaining user media exposure data from a variety of data channels upon verification of the obtained user authorization credentials; querying for user impression data related to the identified object from the obtained user media exposure data; classifying the queried user impression data related to the identified object based on different classification measures; and generating user impression reports for the identified object. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A media analytics processor-readable storage medium storing processor-executable instructions to:
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receive a user impression media analytics request including an identified object; obtain media analytics parameters from a user interface; obtain user authorization credentials for accessing user media exposure data; obtain user media exposure data from a variety of data channels upon verification of the obtained user authorization credentials; query for user impression data related to the identified object from the obtained user media exposure data; classify the queried user impression data related to the identified object based on different classification measures; and generate user impression reports for the identified object.
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Specification