USER IMPRESSION MEDIA ANALYTICS PLATFORM METHODS
First Claim
1. A TV mobile control processor-implemented method, comprising:
- obtaining TV program schedule listing data;
providing the obtained TV program schedule listing data to a user mobile device communicatively coupled to an infrared communication component;
receiving a user media program selection message from the user mobile device,wherein the user mobile device transmits a TV remote channel selection indication to a TV set via the infrared communication component,wherein the user media program selection message and the TV remote channel selection indication comprise the same user selected channel;
determining whether the received user media program selection message indicates a user watching event;
determining a user watching time length associated with the user selected channel when the received user media program selection message is determined to indicate the user watching event; and
generating and storing a user watching event log file including the user selected channel and the determined user watching time length.
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Accused Products
Abstract
The USER IMPRESSION MEDIA ANALYTICS PLATFORM METHODS (“MR-Control”) transforms TV program schedule listing information and user channel selection via MR-Control components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question.
131 Citations
20 Claims
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1. A TV mobile control processor-implemented method, comprising:
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obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device communicatively coupled to an infrared communication component; receiving a user media program selection message from the user mobile device, wherein the user mobile device transmits a TV remote channel selection indication to a TV set via the infrared communication component, wherein the user media program selection message and the TV remote channel selection indication comprise the same user selected channel; determining whether the received user media program selection message indicates a user watching event; determining a user watching time length associated with the user selected channel when the received user media program selection message is determined to indicate the user watching event; and generating and storing a user watching event log file including the user selected channel and the determined user watching time length. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification