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MEDIA CONTENT BASED ADVERTISING SURVEY PLATFORM APPARATUSES AND SYSTEMS

  • US 20130014153A1
  • Filed: 12/30/2011
  • Published: 01/10/2013
  • Est. Priority Date: 07/06/2011
  • Status: Active Grant
First Claim
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1. A media content based survey distribution and collection system, comprising:

  • a memory;

    a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions to;

    obtain TV program schedule listing data including a plurality of ad tags at a server;

    provide the obtained TV program schedule listing data to a user mobile device,receive a user media program selection message from the user mobile device;

    retrieve an ad tag associated with the user selected media program from the TV program schedule listing data;

    extract key terms from the ad tags based by parsing ad contents;

    query a survey question list based on the extracted key terms;

    generate and sending a survey question from the query to the user mobile device; and

    obtain a user reaction to the survey question.

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