MEDIA CONTENT BASED ADVERTISING SURVEY PLATFORM APPARATUSES AND SYSTEMS
First Claim
1. A media content based survey distribution and collection system, comprising:
- a memory;
a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions to;
obtain TV program schedule listing data including a plurality of ad tags at a server;
provide the obtained TV program schedule listing data to a user mobile device,receive a user media program selection message from the user mobile device;
retrieve an ad tag associated with the user selected media program from the TV program schedule listing data;
extract key terms from the ad tags based by parsing ad contents;
query a survey question list based on the extracted key terms;
generate and sending a survey question from the query to the user mobile device; and
obtain a user reaction to the survey question.
2 Assignments
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Accused Products
Abstract
The MEDIA CONTENT BASED ADVERTISING SURVEY PLATFORM APPARATUSES AND SYSTEMS (“AD-SURVEY”) transforms user advertisement exposure data via AD-SURVEY components, into ad effects data including user responses to survey questions. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions executable by a processor for obtaining TV program schedule listing data including a plurality of ad tags at a server; providing the obtained TV program schedule listing data to a user mobile device, receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from the TV program schedule listing data; querying a survey question list based on key terms extracted from ad contents; generating and sending a survey question to the user mobile device; and obtaining a user reaction to the survey question.
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Citations
20 Claims
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1. A media content based survey distribution and collection system, comprising:
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a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions to; obtain TV program schedule listing data including a plurality of ad tags at a server; provide the obtained TV program schedule listing data to a user mobile device, receive a user media program selection message from the user mobile device; retrieve an ad tag associated with the user selected media program from the TV program schedule listing data; extract key terms from the ad tags based by parsing ad contents; query a survey question list based on the extracted key terms; generate and sending a survey question from the query to the user mobile device; and obtain a user reaction to the survey question. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A media content based survey distribution and collection processor-readable non-transitory medium storing processor-executable instructions to:
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obtain TV program schedule listing data including a plurality of ad tags at a server; provide the obtained TV program schedule listing data to a user mobile device, receive a user media program selection message from the user mobile device; retrieve an ad tag associated with the user selected media program from the TV program schedule listing data; extract key terms from the ad tags based by parsing ad contents; query a survey question list based on the extracted key terms; generate and send a survey question from the query to the user mobile device; and obtain a user reaction to the survey question.
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Specification