GAME NAVIGATION INTERFACE FOR ELECTRONIC CONTENT

• US 20130017870A1
• Filed: 07/12/2011
• Published: 01/17/2013
• Est. Priority Date: 07/12/2011
• Status: Active Grant

• Current Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Original Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Inventors: Schmidt, Douglas, Snyder, Steve, Parker, Samuel
• Granted Patent: US 9,361,625 B2
• Time in Patent Office: Days
• US Class Current: 463/1
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A game navigation interface for electronic content is described. A computer-implement system may comprise a content delivery platform operative to manage multimedia content. The computer-implemented system may further comprise a game navigation application operative to manage a game for the content delivery platform. The game navigation application may comprise a monitoring component operative to monitor navigation commands for navigating multimedia content provided by the content delivery platform, and output a game trigger signal based on the navigation commands. The game navigation application may further comprise a game navigation component operative to receive the game trigger signal, and select a game arranged to assist a user in navigating the multimedia content in response to the game trigger signal. Other embodiments are described and claimed.

Claims

1. A computer-implemented system, comprising:

a content delivery platform operative to manage multimedia content; and

a game navigation application operative to manage a game for the content delivery platform, the game navigation application comprising;

a monitoring component operative to monitor navigation commands for navigating multimedia content provided by the content delivery platform, and output a game trigger signal based on the navigation commands; and

a game navigation component operative to receive the game trigger signal, and select a game arranged to assist a user in navigating the multimedia content in response to the game trigger signal, the game having a game objective arranged to lead a user from current multimedia content to target multimedia content of the content delivery platform.

2. The computer-implemented system of claim 1, the game having one or more missions, each mission having a mission objective designed to lead the user from current multimedia content to target multimedia content of the content delivery platform.

3. The computer-implemented system of claim 1, the multimedia content having different associated value levels, with the target multimedia content having a higher value level relative to the current multimedia content.

4. The computer-implemented system of claim 1, the target multimedia content comprising a targeted advertisement, a targeted sponsor, a targeted event, or a targeted feature of the content delivery platform.

5. The computer-implemented system of claim 1, comprising a scoring component operative to generate a user score based on navigation commands or game objectives.

6. The computer-implemented system of claim 1, comprising a game status component operative to generate a user interface element to present a game status for a game.

7. The computer-implemented system of claim 1, comprising a game tracking component operative to generate a user interface element to present game information to assist a user in completing a game.

8. The computer-implemented system of claim 1, comprising a game reward component operative to generate a game reward when a game has been completed.

9. The computer-implemented system of claim 1, comprising an advertising component operative to generate a user interface element to present a targeted advertisement for the target multimedia content.

10. A computer-implemented method, comprising:

monitoring navigation commands for multimedia content provided by a content delivery platform;

selecting a game for the content delivery platform based on the navigation commands;

selecting a game objective for the game; and

generating multimedia content with the game objective for a user interface view for presentation on a display.

11. The computer-implemented method of claim 10, comprising comparing the monitored navigation commands with a defined navigation pattern.

12. The computer-implemented method of claim 10, comprising selecting the game for the content delivery platform when the navigation commands match a defined navigation pattern.

13. The computer-implemented method of claim 10, comprising selecting a target multimedia content for the content delivery platform based on the navigation commands.

14. The computer-implemented method of claim 10, comprising selecting the game objective for the game based on a target multimedia content.

15. The computer-implemented method of claim 10, comprising generating the user interface view with the game objective for the game and a navigation link to a target multimedia content.

16. The computer-implemented method of claim 10, comprising receiving a navigation command to navigate from a current multimedia content to a target multimedia content to accomplish a game objective for the game.

17. The computer-implemented method of claim 10, comprising presenting a target multimedia content when the game objective for the game has been accomplished.

18. The computer-implemented method of claim 10, comprising receiving a game objective achievement signal from the content delivery platform.

19. The computer-implemented method of claim 10, comprising generating a game emblem for the game objective in response to a game objective achievement signal.

20. The computer-implemented method of claim 10, comprising sending a game emblem from the game navigation application to the content delivery platform.

21. A computer-implemented system, comprising:

a server comprising a content delivery platform and a game navigation application, the content delivery platform operative to present one or more web pages for a web site, and the game navigation application operative to manage one or more games for the content delivery platform, the game navigation application comprising;

a monitoring component operative to monitor navigation commands for the one or more web pages of the web site, and output a game trigger signal based on the navigation commands; and

a game navigation component operative to receive the game trigger signal, and generate a game specifically designed to assist a user in navigating the web site in response to the game trigger signal, the game having a game objective designed to lead a user from a current web page to a target web page of the web site.

22. The computer-implemented system of claim 21, the one or more web pages having different associated value levels, with the target web page having a higher value level relative to the current web page.

23. The computer-implemented system of claim 21, the target web page having targeted content, including a targeted advertisement, a targeted sponsor, a targeted event, or a targeted feature of the web site content delivery platform.

24. The computer-implemented system of claim 21, comprising a mission component operative to generate a mission for the game, the mission having a mission objective designed to lead a user to a target web page of the web site.

25. The computer-implemented system of claim 21, comprising a scoring component operative to generate a user score based on navigation commands, game objectives, or mission objectives.

26. An article comprising a computer-readable storage medium containing instructions that when executed enable a system to:

present one or more web pages for a web site;

monitor navigation commands for the one or more web pages of the web site; and

initiate a game for the web site, the game having a game objective designed to cause a user to navigate from a current web page to a target web page of the web site.

27. The article of claim 26, further comprising instructions that when executed enable the system to present a user score based on navigation commands or game objectives.

28. The article of claim 26, further comprising instructions that when executed enable the system present a user interface view with a game status for the game.

29. The article of claim 26, further comprising instructions that when executed enable the system present a user interface view with game hint information to assist a user in completing a game or a game objective.

30. The article of claim 26, further comprising instructions that when executed enable the system present a game emblem when the game is complete.