METHOD AND APPARATUS FOR ADMINISTERING A REWARD PROGRAM

• US 20130018716A1
• Filed: 09/14/2012
• Published: 01/17/2013
• Est. Priority Date: 10/31/1997
• Status: Active Grant

• Current Assignee: Groupon Incorporated
• Original Assignee: Groupon Incorporated
• Inventors: Walker, Jay S., Van Luchene, Andrew S., Jorasch, James A., Alderucci, Dean
• Granted Patent: US 8,566,155 B2
• Time in Patent Office: Days
• US Class Current: 705/14.24
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives

Abstract

The method and apparatus for administering a reward program includes a central controller that stores a series of registrations, each of which corresponds to a purchaser of a product. The central controller calculates a measurement of product success, such as the number of products sold or the market share of the product, and determines if the measurement is within a predetermined range. The central controller may determine if the number of products sold exceeds a predetermined threshold, and a set of registrations are selected as “early-adopter” registrations that thereby define a set of early-adopter purchasers. The central controller may select a set of registrations having ordinal positions within a predetermined range of positions, so that early-adopter purchasers are defined. If the measurement of product success is within the predetermined range, a reward, such as a refund or a free product, may be provided to each early-adopter purchaser.

Claims

1. A method, comprising:

calculating, by a reward program central controller comprising at least one processor, a measurement of performance of a first product;

comparing, by the reward program central controller, the measurement with a predetermined value in order to evaluate success of the first product;

selecting a registration from a series of registrations, wherein the selected registration is an early-adopter registration and corresponds to an early-adopter purchaser; and

providing a reward to the early-adopter purchaser based on the evaluation of the success of the first product, wherein the reward includes a second product for which a measurement of performance of the second product is calculated.

2. The method of claim 1, wherein calculating a measurement of product performance comprises calculating a quantity of product sales.

3. The method of claim 1, wherein the measurement of product performance is selected from the group consisting of product market share, purchase price, product revenue and product profit.

4. The method of claim 1, wherein the registration of the series of registrations has a corresponding date.

5. The method of claim 4, in which selecting from the series of registrations comprises selecting the registration having dates before a predetermined date.

6. The method of claim 1, in which comparing comprises comparing the measurement with a first predetermined value, and comparing the measurement with a second predetermined value.

7. The method of claim 6, in which providing a reward comprises one of:

providing a first reward to the early-adopter purchaser of a first group based on the comparison of the measurement with the first predetermined value, and providing a second reward to the early-adopter purchaser of a second group based on the comparison of the measurement with the second predetermined value.

8. The method of claim 1, wherein the first product is transportation to a destination and the second product is a consumer product related to the destination.

9. The method of claim 1, wherein the registration includes a corresponding purchase price, and in which providing a reward to the early-adopter purchaser comprises, for the registration, providing to the early-adopter purchaser an amount of money based on the corresponding purchase price.

10. The method of claim 9, in which providing a reward to the early-adopter purchaser comprises, for the registration, providing to the corresponding early-adopter purchaser an amount of money based on the difference between the corresponding purchase price and a current purchase price.

11. A non-transitory computer readable medium storing instructions configured to direct a central controller to perform a method, the method comprising:

calculating, by a reward program central controller comprising at least one processor, a measurement of performance of a first product;

comparing, by the central controller, the measurement with a predetermined value in order to evaluate success of the first product;

selecting a registration from a series of registrations, wherein the selected registration is an early-adopter registration and corresponds to an early-adopter purchaser; and

providing a reward to the early-adopter purchaser based on the evaluation of the success of the product, wherein the reward includes a second product for which a measurement of performance of the second product is calculated.

12. The computer readable medium of claim 11, wherein calculating a measurement of product performance comprises calculating a quantity of product sales.

13. The computer readable medium of claim 11, wherein the measurement of product performance is selected from the group consisting of product market share, purchase price, product revenue and product profit.

14. The computer readable medium of claim 11, wherein the registration of the series of registrations has a corresponding date.

15. The computer readable medium of claim 14, in which selecting from the series of registrations comprises selecting the registration having dates before a predetermined date.

16. The computer readable medium of claim 11, in which comparing comprises comparing the measurement with a first predetermined value, and comparing the measurement with a second predetermined value.

17. The computer readable medium of claim 16, in which providing a reward comprises one of:

providing a first reward to the early-adopter purchaser of a first group based on the comparison of the measurement with the first predetermined value, and providing a second reward to the early-adopter purchaser of a second group based on the comparison of the measurement with the second predetermined value.

18. The computer readable medium of claim 11, wherein the first product is transportation to a destination and the second product is a consumer product related to the destination.

19. The computer readable medium of claim 11, wherein the registration includes a corresponding purchase price, and in which providing a reward to the early-adopter purchaser comprises, for the registration, providing to the early-adopter purchaser an amount of money based on the corresponding purchase price.

20. The computer readable medium of claim 19, in which providing a reward to the early-adopter purchaser comprises, for the registration, providing to the corresponding early-adopter purchaser an amount of money based on the difference between the corresponding purchase price and a current purchase price.