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System and Method for Providing Advertising Content in an Electronic Group Conversation

  • US 20130018718A1
  • Filed: 07/14/2011
  • Published: 01/17/2013
  • Est. Priority Date: 07/14/2011
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • detecting a change in membership of a group of participants in a group conversation in a messaging application to define a new group of participants;

    determining information common to all members in the new group of participants using profiles associated with each member in the new group of participants;

    determining advertising content associated with the information; and

    providing the advertising content to the new group of participants.

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