System and Method for Providing Advertising Content in an Electronic Group Conversation
First Claim
Patent Images
1. A method comprising:
- detecting a change in membership of a group of participants in a group conversation in a messaging application to define a new group of participants;
determining information common to all members in the new group of participants using profiles associated with each member in the new group of participants;
determining advertising content associated with the information; and
providing the advertising content to the new group of participants.
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Abstract
A system and method are provided for detecting a change in membership of a group of participants in a group conversation in a messaging application to define a new group of participants. Information common to all members in the new group of participants is determined using profiles associated with each member in the new group of participants. Advertising content associated with the common information is determined and provided to each participant in the new group.
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Citations
21 Claims
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1. A method comprising:
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detecting a change in membership of a group of participants in a group conversation in a messaging application to define a new group of participants; determining information common to all members in the new group of participants using profiles associated with each member in the new group of participants; determining advertising content associated with the information; and providing the advertising content to the new group of participants. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of operating a mobile device, the method comprising:
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providing profile data to a messaging server; receiving, from the messaging server, advertising content to be displayed in a group conversation comprising a group of participants, the advertising content having been determined based on information common to all members in a new group of participants using profiles associated with each member in a new group of participants, and after detecting a change in membership of the group of participants to define the new group of participants; and displaying the advertising content in a user interface (UI) for the group conversation. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer readable storage medium comprising computer executable instructions for:
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detecting a change in membership of a group of participants in a group conversation in a messaging application to define a new group of participants; determining information common to all members in the new group of participants using profiles associated with each member in the new group of participants; determining advertising content associated with the information; and providing the advertising content to the new group of participants.
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19. A messaging server comprising a processor and memory, the memory comprising computer executable instructions for:
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detecting a change in membership of a group of participants in a group conversation in a messaging application to define a new group of participants; determining information common to all members in the new group of participants using profiles associated with each member in the new group of participants; determining advertising content associated with the information; and providing the advertising content to the new group of participants.
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20. A computer readable storage medium comprising computer executable instructions for operating a mobile device, the computer readable storage medium comprising instructions for:
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providing profile data to a messaging server; receiving, from the messaging server, advertising content to be displayed in a group conversation comprising a group of participants, the advertising content having been determined based on information common to all members in a new group of participants using profiles associated with each member in a new group of participants, and after detecting a change in membership of the group of participants to define the new group of participants; and displaying the advertising content in a user interface (UI) for the group conversation.
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21. An electronic device comprising a processor, memory, and a display, the memory comprising computer executable instructions for causing the processor to operate the electronic device by:
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providing profile data to a messaging server; receiving, from the messaging server, advertising content to be displayed in a group conversation comprising a group of participants, the advertising content having been determined based on information common to all members in a new group of participants using profiles associated with each member in a new group of participants, and after detecting a change in membership of the group of participants to define the new group of participants; and displaying the advertising content in a user interface (UI) for the group conversation.
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Specification