DISPLAYING ADVERTISEMENTS IN A COMPUTER NETWORK ENVIRONMENT
5 Assignments
0 Petitions
Accused Products
Abstract
A method of presenting advertising to viewers in a computer network environment includes monitoring a viewer'"'"'s interactions with an associated computer system, and adjusting a timing of displayed advertisements on the viewer'"'"'s associated computer system based on one or more of the viewer'"'"'s monitored interactions.
63 Citations
64 Claims
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1-63. -63. (canceled)
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64. A computer-implemented method for providing an advertisement, the method comprising:
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determining a class of a user; varying, using at least one processor, a parameter of an advertisement to be displayed based on the determined class of the user; and providing instructing to display the advertisement to the user based on the varied parameter.
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Specification