METHODS AND SYSTEMS FOR PROCESSING AD SERVER TRANSACTIONS FOR INTERNET ADVERTISING

• US 20130019296A1
• Filed: 07/11/2012
• Published: 01/17/2013
• Est. Priority Date: 07/15/2011
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Millennial Media, LLC (Verizon Communications Inc.)
• Inventors: Brandenburg, John C.
• Granted Patent: US 9,858,581 B2
• Time in Patent Office: Days
• US Class Current: 726/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Computer systems and methods for processing ad server transactions are provided. In some embodiments, the computer systems and methods may comprise determining an application to execute on an Internet-connectable device in response to a user interaction with an advertisement displayed on the Internet-connectable device; causing the Internet-connectable device to execute the application; receiving a security token, wherein the security token indicates successful authentication of the user by a transaction server associated with the application; after receiving the security token, initiating at least one transaction with the transaction server on behalf of the application in response to a user action within the application; and communicating results of the at least one transaction to the user.

Claims

1. A computer system for processing ad server transactions, the computer system comprising:

a processor; and

a memory coupled to the processor, the memory storing instructions to cause the processor to perform operations comprising;

determining an application to execute on an Internet-connectable device in response to a user interaction with an advertisement displayed on the Internet-connectable device;

causing the Internet-connectable device to execute the application;

receiving a security token, wherein the security token indicates successful authentication of the user by a transaction server associated with the application;

after receiving the security token, initiating at least one transaction with the transaction server on behalf of the application in response to a user action within the application; and

communicating results of the at least one transaction to the user.

2. The computer system of claim 1, wherein the application is a web browser directed to a website.

3. The computer system of claim 1, wherein the processor is further caused to perform the operation of:

serving the advertisement to the entity.

4. The computer system of claim 1, wherein the application is determined based on a first data set comprising at least one of advertisement interaction data, device-specific data, and user-specific data.

5. The computer system of claim 4, wherein device-specific data includes at least one of data identifying the Internet-connectable device and location data associated with the Internet-connectable device.

6. The computer system of claim 4, wherein user-specific data includes at least one of data identifying the user, psychographic data associated with the user, and historical behavior of the user.

7. The computer system of claim 4, wherein the application is customized based on a second data set comprising at least one of advertisement interaction data, device-specific data, and user-specific data.

8. The computer system of claim 1, wherein the application automatically sends an authentication request to the transaction server upon being executed.

9. The computer system of claim 1, wherein the security token is received from the application using a software development kit incorporated in the Internet-connectable device.

10. The computer system of claim 1, wherein the security token is received from the transaction server.

11. The computer system of claim 1, wherein the application is determined at the Internet-connectable device.

12. A method for processing ad server transactions, the method comprising:

determining an application to execute on an Internet-connectable device in response to a user interaction with a first advertisement served to the Internet-connectable device, wherein the determination is based on a first data set comprising at least one of advertisement interaction data, device-specific data, and user-specific data;

causing the Internet-connectable device to execute the application;

receiving a security token, wherein the security token indicates successful authentication of the user by a transaction server associated with the application;

serving a second advertisement to the Internet-connectable device for display in the application based on a second data set comprising at least one of advertisement interaction data, device-specific data, and user-specific data;

using the security token to initiate at least one transaction with the transaction server on behalf of the application in response to the user interacting with the second advertisement; and

communicating results of the at least one transaction to the user.

13. The method of claim 12, wherein the first data set and the second data set comprise different data.

14. The method of claim 12, wherein the security token is received from the application using a software development kit incorporated in the Internet-connectable device.

15. The method of claim 12, wherein the security token is received from the transaction server.

16. The method of claim 12, wherein the application is a web browser directed to a website.

17. The method of claim 12, wherein the at least one transaction is a commercial transaction.

18. The method of claim 12, wherein the results of the at least one transaction are communicated to the user as an interstitial webpage displayed on the Internet-connectable device.

19. The method of claim 12, wherein the results of the at least one transaction include information customized to the user based on a third data set comprising at least one of device-specific data and user-specific data.

20. The method of claim 12, wherein the results of the at least one transaction include a third advertisement selected based on a third data set comprising at least one of device-specific data and user-specific data.

21. The method of claim 12, wherein the results of the at least one transaction include an option to further define the transaction.

22. A computer-readable medium storing instructions to be executed by a processor for processing ad server transactions, the instructions causing the processor to perform the steps of:

determining an application to execute on an Internet-connectable device in response to a user interaction with an advertisement displayed on the Internet-connectable device;

causing the Internet-connectable device to execute the application;

receiving a security token, wherein the security token indicates successful authentication of the user by a transaction server associated with the application;

after receiving the security token, initiating at least one transaction with the transaction server on behalf of the application in response to a user action within the application; and

communicating results of the at least one transaction to the user.