METHOD AND SYSTEM FOR GENERATING BEHAVIORAL STUDIES OF AN INDIVIDUAL
First Claim
1. A system of data collection in a virtual environment to study the behavior of a user regarding the virtual environment stimuli, which is sufficiently flexible and immersive as to develop a custom application for an accurate analysis of the behavior of a consumer, comprising:
- a) Peripheral control Devices (410) that allow the user to navigate in the virtual environment, peripheral representation devices that deliver a representation of the virtual environment, and peripheral capture devices that allow to record information of the user in response to stimuli from the virtual environment;
b) a processor (11) for processing information of the virtual environment and the behavior of said user obtained by capture devices;
c) a storage medium (12) configured with an Application module (1000) in communication with the processor (11) to provide the virtual environment;
d) a dedicated storage medium (not shown in the figures) configured with a On-Line module (1100) in communication with the processor (11) for storing a database with information provided by the Application module (1000) on of the virtual environment and the behavior of said user, ande) Visualization means (14) configured to display graphical representation of said user behavior illustrated by the Core On-Line Module (1100) with the database through dedicated storage;
wherein said peripheral devices (410) representing a virtual reality lens (2) and portable headphones (1) in the virtual reality lens (2) comprises inside a peripheral capture device for a eye tracking (3), to record the eye movement of said user in this virtual environment.
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Abstract
System and method of data collection in a virtual environment to study the behavior of a user regarding the virtual environment stimuli, comprising: Peripheral Control Devices, Peripheral Representation Devices, and Peripheral Capture Devices; a Processor, for processing information of the virtual environment and the behavior of the user; a storage medium, configured with an Application module to provide the virtual environment; a dedicated storage medium, for storing a database with information provided by the Application module of the virtual environment and the behavior of said user; and Visualization means configured to display graphical representation of said user behavior illustrated by a Core On-Line Module with the database through dedicated storage; wherein said peripheral devices include a virtual reality lens, portable headphones and a peripheral capture device for a eye tracking, to record the eye movement of said user in this virtual environment, within the virtual reality lens.
75 Citations
12 Claims
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1. A system of data collection in a virtual environment to study the behavior of a user regarding the virtual environment stimuli, which is sufficiently flexible and immersive as to develop a custom application for an accurate analysis of the behavior of a consumer, comprising:
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a) Peripheral control Devices (410) that allow the user to navigate in the virtual environment, peripheral representation devices that deliver a representation of the virtual environment, and peripheral capture devices that allow to record information of the user in response to stimuli from the virtual environment; b) a processor (11) for processing information of the virtual environment and the behavior of said user obtained by capture devices; c) a storage medium (12) configured with an Application module (1000) in communication with the processor (11) to provide the virtual environment; d) a dedicated storage medium (not shown in the figures) configured with a On-Line module (1100) in communication with the processor (11) for storing a database with information provided by the Application module (1000) on of the virtual environment and the behavior of said user, and e) Visualization means (14) configured to display graphical representation of said user behavior illustrated by the Core On-Line Module (1100) with the database through dedicated storage; wherein said peripheral devices (410) representing a virtual reality lens (2) and portable headphones (1) in the virtual reality lens (2) comprises inside a peripheral capture device for a eye tracking (3), to record the eye movement of said user in this virtual environment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method to generate a study of the behavior of users regarding stimuli in a virtual environment, which is sufficiently flexible and immersive as to develop a custom application to an accurate analysis of the behavior of a consumer, which comprises:
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a) providing the user peripherals, for control, display, audio and capture (410); b) provide an operator a processor (11) for processing information of the virtual environment and the behavior of said user and a storage medium (12) configured with an application module (1000) in communication with the processor (11) to provide the virtual environment; c) to provide the Administrator a storage medium configured with a dedicated On-Line module (1100) in communication with the processor (11) for storing a Data Base (1440) with information provided by the Application Module (1000) on the virtual environment and the user behavior and network management interface that includes a set of functions to get and modify information in the database (1440); d) to provide a Customer a Customer Network Interface to show reports and graphs of the behavior of that user in the virtual environment; e) communicating a user description for an Operator through a module descriptor Command (200) to a player module (500), wherein said Command module descriptor (200) and said module player (500) defined in the Application Module (1000) and the Command Module Descriptor (200) comprises Operator commands available in that virtual environment; f) communicating a scene description (601) with a Script (602) from a module Scene (600) to a core module (100), these Scene (600) and Core (100) modules defined within the application module (1000), the Scene module (600) comprises a container with scene descriptions of the virtual environment and scripts for events in these scenes; g) generating a virtual environment according to said scene description (601) and Script (602) by the core module (100) comprising an interactive virtual reality engine in real-time and a programmable high-level language and a physics simulation engine in that virtual environment; h) to visualize the virtual environment to the user by that player module (500) comprising user instructions that are executed as the User'"'"'s actions received from peripheral control devices (410) to interpret the user'"'"'s behavior in this virtual environment; i) recording the movement, actions and the path of the eye of the user in the virtual environment using a capture module (400) with the information generated by the capture of individual devices in the virtual environment, wherein said capture module (400) is defined in the application module (100); j) to communicate the record of the Capture module (400) through a communication protocol module (1200) to a Functional Abstraction Layer module (1400), where the Communication Protocol modules (1200) and Functional Abstraction Layer (1400) are defined in the On-Line module (1100); k) storing the record of the capture module (400) connected by Communication Protocol Module (1200) in a Database (1440) through a Functional Abstraction Layer module (1400) in that dedicated storage medium as structured information; l) communicate such structured information through the Communication Protocol Module (1200) to the display module (800) defined in the Application Module (1000); m) illustrate this structured information in the display module (800) by the visualizer component (810) on a display means (14) to the Customer according to the specifications provided by Client, Administrator and/or operator in the control component (810), where the visualization components (810) and Control component (820) are defined in the display module (800), and n) generate a study report of user behavior in the virtual environment using the report component (830) defined in the display module (800) according to the specifications of the control component (810). - View Dependent Claims (10, 11, 12)
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Specification