SYSTEMS AND METHODS FOR ELECTRONIC COUPON TARGETING
First Claim
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1. A method for personalized electronic coupon targeting based on offline Universal Product Code (UPC) tracking, the method comprising:
- (a) receiving, by a server via one or more networks from one or more point of sale (POS) systems, Universal Product Code (UPC) transaction information attributable to a specific user making offline transactions at one or more stores associated with the one or more POS systems;
(b) analyzing, by the server, behavior of the specific user at a UPC level based on the UPC transaction information;
(c) updating, by the server, a user profile of the specific user based on the analysis;
(d) identifying, by the server, the specific user interacting with an online medium; and
(e) determining, by the server based on the user profile, an electronic coupon campaign to be delivered via the online medium to the specific user.
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Abstract
Described herein are methods and systems for implementing personalized targeting via electronic coupons, providing aggregate cap control of electronic coupons, implementing viral marketing using electronic coupons, and performing real time processing of electronic coupons.
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Citations
20 Claims
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1. A method for personalized electronic coupon targeting based on offline Universal Product Code (UPC) tracking, the method comprising:
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(a) receiving, by a server via one or more networks from one or more point of sale (POS) systems, Universal Product Code (UPC) transaction information attributable to a specific user making offline transactions at one or more stores associated with the one or more POS systems; (b) analyzing, by the server, behavior of the specific user at a UPC level based on the UPC transaction information; (c) updating, by the server, a user profile of the specific user based on the analysis; (d) identifying, by the server, the specific user interacting with an online medium; and (e) determining, by the server based on the user profile, an electronic coupon campaign to be delivered via the online medium to the specific user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for personalized electronic coupon targeting based on offline Universal Product Code (UPC) tracking, the system comprising:
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a server receiving, via one or more networks from one or more point of sale (POS) systems, Universal Product Code (UPC) transaction information attributable to a specific user making offline transactions at one or more stores associated with the one or more POS systems; an electronic coupon manager of the server analyzing behavior of the specific user at a UPC level based on the UPC transaction information and updating a user profile of the specific user based on the analysis; and wherein the server, responsive to identifying the specific user interacting with an online medium, determines, based on the user profile, an electronic coupon campaign to be delivered via the online medium to the specific user. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification