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EVALUATING THIRD PARTY TARGETING DATA

  • US 20130024269A1
  • Filed: 07/19/2011
  • Published: 01/24/2013
  • Est. Priority Date: 07/19/2011
  • Status: Abandoned Application
First Claim
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1. A method for analyzing targeting data comprising:

  • receiving the targeting data;

    identifying a variable to analyze, wherein the variable to analyze indicates one or more events;

    identifying one or more independent variables that impact the presence of the one or more events;

    generating a model for analyzing the targeting data that includes the variable to analyze and the independent variables as inputs to the generated model; and

    analyzing the generated model to determine an effect of the targeting data on the variable to analyze.

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