Using per document or document type performance of ad configurations in ad serving decisions
First Claim
1. A computer-implemented method comprising:
- a) serving, with different instances of a given document or of a document type, advertisements having different advertisement configurations;
b) tracking performance of the different advertisement configurations for at least one of the given document and document type;
c) determining, by a processor, a preferred advertisement configuration for at least one of the given document and document type, using the tracked performance of the different advertisement configurations; and
d) associating the determined preferred advertisement configuration with the at least one of a given document and document type.
2 Assignments
0 Petitions
Accused Products
Abstract
An ad configuration that works well (or best) for a given document or a given type of document is determined and/or used. For example, advertisements having different advertisement configurations may be served with different instances of a given document of a document type. Performance of the different advertisement configurations for at least one of the given document and document type may be tracked. A preferred advertisement configuration for at least one of the given document and document type may then be determined using the tracked performance of the different advertisement configurations. Finally, the determined preferred advertisement configuration may be associated with the at least one of a given document and document type. Once such an association has been determined (or accepted), document information of a document to be provided with advertisements may be accepted, and a document type of the document may be determined using the document information. The preferred advertisement configuration associated with the determined document type may then be determined, and advertisements may be served with the document in accordance with the determined preferred ad configuration.
16 Citations
50 Claims
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1. A computer-implemented method comprising:
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a) serving, with different instances of a given document or of a document type, advertisements having different advertisement configurations; b) tracking performance of the different advertisement configurations for at least one of the given document and document type; c) determining, by a processor, a preferred advertisement configuration for at least one of the given document and document type, using the tracked performance of the different advertisement configurations; and d) associating the determined preferred advertisement configuration with the at least one of a given document and document type. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 44)
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21. A computer-implemented method comprising:
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a) accepting document information of a document to be provided with advertisements; b) determining a document type of the document using the document information; c) determining, by a processor, a preferred advertisement configuration based on the determined document type; and d) serving advertisements with the document in accordance with the determined preferred ad configuration. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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31-38. -38. (canceled)
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39. Apparatus comprising:
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memory storing; a) an experimental serving component for serving, with different instances of a given document of a document type, advertisements having different advertisement configurations; b) a performance tracking component for tracking performance of the different advertisement configurations for at least one of the given document and document type; and c) a preferred ad configuration determination component for (1) determining a preferred advertisement configuration for at least one of the given document and document type, using the tracked performance of the different advertisement configurations, and (2) associating the determined preferred advertisement configuration with the at least one of a given document and document type; and a processor coupled to the memory and operable to manage the experimental serving component, the performance tracking component, and the preferred ad configuration determination component. - View Dependent Claims (40, 41)
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42. Apparatus comprising:
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memory storing; a) an ad confirmation determination component adapted to (1) accept document information of a document to be provided with advertisements, (2) determine a document type of the document using the document information, and (3) determining a preferred advertisement configuration based on the determined document type; and b) an ad serving component adapted to serve advertisements with the document in accordance with the determined preferred ad configuration; and a processor coupled to the memory and configured to manage the ad confirmation determination component and the ad serving component.
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43. A tangible computer-readable storage medium on which computer readable instructions of a program are stored, the instructions, when executed by a processor, cause the processor to perform a method, the method comprising:
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a) serving, with different instances of a given document or of a document type, advertisements having different advertisement configurations; b) tracking performance of the different advertisement configurations for at least one of the given document and document type; c) determining, by a processor, a preferred advertisement configuration for at least one of the given document and document type, using the tracked performance of the different advertisement configurations; and d) associating the determined preferred advertisement configuration with the at least one of a given document and document type. - View Dependent Claims (45, 46, 47, 48, 49, 50)
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Specification