CUSTOMER REWARD AND LOYALTY SYSTEM

• US 20130030887A1
• Filed: 01/24/2012
• Published: 01/31/2013
• Est. Priority Date: 07/29/2011
• Status: Abandoned Application

• Current Assignee: Bank of America Corp.
• Original Assignee: Bank of America Corp.
• Inventors: Calman, Matthew A., Ross, Erik Stephen, Kiehn, Margery, Armistead, Jamie, Gupta, Sanchit, Holtzblatt, Shoshana Tzipporah Asher, Lin, Honray, Nix, Molly, Ramasubramanian, Sriram
• Application Number:
  US13/357,344
• Publication Number:
  US 20130030887A1
• Time in Patent Office: Days
• US Class Current: 705/14.14
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03

Abstract

Embodiments of the invention relate to systems, methods, and computer program products for implementing a customer loyalty rewards program by assigning point values to a customer'"'"'s completion of certain activities, monitoring the customer'"'"'s activities to determine when the customer has completed an activity, crediting the customer the assigned value of points for the completed activities, correlating points to one or more rewards and facilitating the exchange of rewards.

Claims

1. A method for implementing a customer loyalty rewards program, comprising:

assigning point values, via a processor, to a customer'"'"'s completion of one or more activities;

monitoring, via the processor, the customer'"'"'s activities to determine when the customer has completed an activity;

crediting the customer the assigned value of points for completed activities;

correlating points to one or more rewards; and

facilitating the exchange of the one or more rewards.

2. The method of claim 1, wherein the one or more activities are selected from:

participating in a program, maintaining a specified balance in an account, meeting specific goals, contributing money to a charity, completing a transaction with a specified financial instrument, remaining a customer for a specified period of time, or referring other customers.

3. The method of claim 1, wherein the one or more rewards comprises discounts for goods or services the amount and nature of which is concealed from the customer until the customer elects to learn the details of the discount.

4. The method of claim 1, wherein the rewards comprise discounts for goods or services in a specific category the amount and nature of which is concealed from the customer until the customer elects to learn the details of the discount.

5. The method of claim 1, wherein the rewards are only valid for a limited period of time.

6. The method of claim 1, wherein facilitating the exchange of rewards comprises transferring one or more rewards to the customer in exchange for credited points.

7. The method of claim 1, wherein facilitating the exchange of rewards comprises:

creating a marketplace, wherein the rewards may be purchased, sold, traded or gifted by and between customers.

8. The method of claim 1, further comprising:

identifying a plurality of customer groupings, wherein each grouping corresponds to a value to the merchant;

determining, via a processor, to which customer grouping the customer belongs.

9. The method of claim 8, wherein correlating points to one or more rewards is based in part on the customer grouping to which the customer belongs.

10. The method of claim 1, further comprising:

creating a social network environment, wherein customers can elect to associate with one or more other customers of the merchant.

11. The method of claim 10, further comprising, communicating additional activities through which a customer may earn points through the customer'"'"'s connections in the social network.

12. The method of claim 10, wherein facilitating the exchange of rewards comprises enabling the exchange of rewards between customers connected through the social network.

13. The method of claim 1, wherein the one or more rewards comprise an opportunity to participate in a game of chance to receive additional rewards and facilitating the exchange of rewards, comprises presenting a game of chance wherein a participant receives one of a number of rewards of varying values according to predetermined rules.

14. The method of claim 13, wherein the game of chance is a rewards wheel.

15. The method of claim 14, wherein the rewards wheel is an electronic rewards wheel.

16. The method of claim 1, wherein facilitating the exchange of rewards comprises:

identifying the customer'"'"'s location via a mobile device;

correlating the customer'"'"'s location to available rewards within a predetermined distance from the customer'"'"'s location; and

notifying the customer of the available rewards proximate to the customer'"'"'s location.

17. An apparatus, comprising:

a memory comprising assigned point values associated with a customer'"'"'s completion of one or more activities;

a processor, operably connected to the memory and configured to;

monitor the customer'"'"'s activities to determine when the customer has completed an activity;

credit the customer the assigned value of points for completed activities;

correlate points to one or more rewards; and

facilitate the exchange of the one or more rewards; and

provide information for presentation to the customer about the credited points and the one or more rewards.

18. The apparatus claim 17, wherein the one or more activities are selected from:

participating in a program, maintaining a specified balance in an account, meeting specific goals, contributing money to a charity, completing a transaction with a specified financial instrument, remaining a customer for a specified period of time, or referring other customers.

19. The apparatus of claim 17, wherein the one or more rewards comprise discounts for goods or services the amount and nature of which is concealed from the customer until the customer elects to learn the details of the discount.

20. The apparatus of claim 17, wherein the rewards comprise discounts for goods or services in a specific category the amount and nature of which is concealed from the customer until the customer elects to learn the details of the discount.

21. The apparatus of claim 17, wherein the rewards are only valid for a limited period of time.

22. The apparatus of claim 17, wherein the processor in facilitating the exchange of rewards is configured to transfer one or more rewards to the customer in exchange for credited points.

23. The apparatus of claim 17, wherein the processor in facilitating the exchange of rewards is configured to:

create a marketplace, wherein the rewards may be purchased, sold, traded or gifted by and between customers

24. The apparatus of claim 17, wherein the processor is further configured to:

identify a plurality of customer groupings, wherein each grouping corresponds to a value to the merchant; and

determine to which customer grouping the customer belongs.

25. The apparatus of claim 17, wherein correlating points to one or more rewards is based in part on the customer grouping to which the customer belongs.

26. The apparatus of claim 17, wherein the processor is further configured to:

create a social network environment, wherein customers can elect to associate with one or more other customers of the merchant.

27. The apparatus of claim 26, wherein the processor is further configured to communicate additional activities through which a customer may earn points through the customer'"'"'s connections in the social network.

28. The apparatus of claim 26, wherein the processor in facilitating the exchange of rewards is configured to enable the exchange of rewards between customers connected through the social network.

29. The apparatus of claim 17, wherein the one or more rewards comprises an opportunity to participate in a game of chance to receive additional rewards and facilitating the exchange of rewards, comprises presenting a game of chance, via the display, wherein participants receive one of a number of rewards of varying values according to predetermined rules.

30. The apparatus of claim 29, wherein the game of chance is a rewards wheel.

31. The apparatus of claim 29, wherein the rewards wheel is an electronic rewards wheel.

32. The apparatus of claim 17, wherein the processor in facilitating the exchange of rewards is configured to:

identify the customer'"'"'s location via a mobile device;

correlate the customer'"'"'s location to available rewards within a predetermined distance from the customer'"'"'s location; and

notify the customer of the available rewards proximate to the customer'"'"'s location.

33. A computer-program product, comprising:

a non-transitory computer-readable medium having computer-executable code stored thereon, the computer-executable code comprising;

a first code portion configured to monitor a customer'"'"'s activities;

a second code portion configured to award a predetermined number of points to the customer for the completion of designated activities; and

a third code portion configured to exchange the customer'"'"'s points for one or more rewards.

34. The computer-program product of claim 33, wherein the designated activities are selected from:

participating in a program, maintaining a specified balance in an account, meeting specific goals, contributing money to a charity, completing a transaction with a specified financial instrument, remaining a customer for a specified period of time, or referring other customers.

35. The computer-program product of claim 33, wherein the one or more rewards comprise discounts for goods or services the amount and nature of which is concealed from the customer until the customer elects to learn the details of the discount.

36. The computer-program product of claim 33, wherein the rewards comprise discounts for goods or services in a specific category the amount and nature of which is concealed from the customer until the customer elects to learn the details of the discount.

37. The computer-program product of claim 33, wherein the rewards are only valid for a limited period of time.

38. The computer-program product of claim 33, wherein the third code portion in exchanging the customer'"'"'s points for one or more rewards is configured to transfer one or more rewards to the customer in exchange for credited points.

39. The computer-program product of claim 33, wherein the third code portion in exchanging the customer'"'"'s points for one or more rewards is configured to:

create a marketplace, wherein the rewards may be purchased, sold, traded or gifted by and between customers

40. The computer-program product of claim 33, further comprising a code portion configured to:

identify a plurality of customer groupings, wherein each grouping corresponds to a value to the merchant; and

determine to which customer grouping the customer belongs.

41. The computer-program product of claim 40, wherein the predetermined point value awarded to a customer for the completion of designated activities is based in part on the customer grouping to which the customer belongs.

42. The computer-program product of claim 33, further comprising a code portion configured to:

create a social network environment, wherein customers can elect to associate with one or more other customers of the merchant.

43. The computer-program product of claim 42, further comprising a code portion configured to communicate additional activities through which a customer may earn points through the customer'"'"'s connections in the social network.

44. The computer-program product of claim 42, wherein the third code portion in exchanging the customer'"'"'s points for one or more rewards is configured to enable the exchange of rewards between customers connected through the social network.

45. The computer-program product of claim 33, wherein the one or more rewards comprises an opportunity to participate in a game of chance to receive additional rewards and further comprising a fourth code portion configured to present a game of chance, wherein participants receive one of a number of rewards of varying values according to predetermined rules.

46. The computer-program product of claim 45, wherein the game of chance is a rewards wheel.

47. The computer-program product of claim 45, wherein the rewards wheel is an electronic rewards wheel.

48. The computer-program product of claim 33, wherein the third code portion in exchanging the customer'"'"'s points for one or more rewards is configured to:

identify the customer'"'"'s location via a mobile device;

correlate the customer'"'"'s location to available rewards within a predetermined distance; and

notify the customer of the available rewards proximate to the customer'"'"'s location.

49. A method for attracting customers to a financial institution platform, comprising:

providing electronic games on a financial institution platform; and

enabling customers to access the electronic games.

50. The method of claim 49, wherein the electronic games provide customers with rewards for participating in the game.