SYSTEM AND METHOD FOR PREVENTING TERMINATION OF ONLINE TRANSACTION
First Claim
Patent Images
1. A method of preventing termination of an online transaction, comprising:
- identifying a potential transaction terminating event prior to an actual terminating event; and
offering a user an incentive to complete the online transaction.
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Abstract
Programming a hidden area of a web page in the path of exit from the web page or browser, and activating a hyperlink to provide a user incentive to complete an online transaction when the user pointing device enters the hidden area and before a termination event. The hidden area can move with scrolling of the web page.
38 Citations
8 Claims
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1. A method of preventing termination of an online transaction, comprising:
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identifying a potential transaction terminating event prior to an actual terminating event; and offering a user an incentive to complete the online transaction. - View Dependent Claims (2, 3, 4)
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5. A method of preventing termination of an online transaction, comprising:
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programming a hidden area on a web page in a path of exit from the web page; and activating a hyperlink associated with the hidden area when a pointing device enters the hidden area. - View Dependent Claims (6)
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7. A computer program product, comprising a computer usable medium having a computer readable program code embodied therein, the computer readable program code adapted to implement a method for preventing termination of an online transaction by programming a hidden area on a web page in a path of exit from the web page, and activating a hyperlink associated with the hidden area when a pointing device enters the hidden area.
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8. A computer system, comprising:
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a processor; a memory; and a computer program product, comprising a computer usable medium having a computer readable program code embodied therein, the computer readable program code adapted to implement a method for preventing termination of an online transaction by programming a hidden area on a web page in a path of exit from the web page, and activating a hyperlink associated with the hidden area when a pointing device enters the hidden area.
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Specification