SYSTEM AND METHOD FOR PREVENTING TERMINATION OF ONLINE TRANSACTION

• US 20130030899A1
• Filed: 07/30/2012
• Published: 01/31/2013
• Est. Priority Date: 07/29/2011
• Status: Abandoned Application

• Current Assignee: Shane Ehlers
• Original Assignee: Shane Ehlers
• Inventors: Ehlers, Shane
• Application Number:
  US13/561,883
• Publication Number:
  US 20130030899A1
• Time in Patent Office: Days
• US Class Current: 705/14.23
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

Programming a hidden area of a web page in the path of exit from the web page or browser, and activating a hyperlink to provide a user incentive to complete an online transaction when the user pointing device enters the hidden area and before a termination event. The hidden area can move with scrolling of the web page.

Claims

1. A method of preventing termination of an online transaction, comprising:

identifying a potential transaction terminating event prior to an actual terminating event; and

offering a user an incentive to complete the online transaction.

2. The method of claim 1, wherein identifying further comprises:

identifying an area within a web page that is an exit path from the web page or browser; and

embedding a hyperlink to the incentive to complete the online transaction, the hyperlink activating upon passing of a pointing device into the area.

3. The method of claim 2, wherein the area is re-positioned within the web page when the web page is scrolled to a different location within the page.

4. The method of claim 2, wherein the area is a hidden area.

5. A method of preventing termination of an online transaction, comprising:

programming a hidden area on a web page in a path of exit from the web page; and

activating a hyperlink associated with the hidden area when a pointing device enters the hidden area.

6. The method of claim 5, wherein the hidden area is re-positioned within the web page when the web page is scrolled to a different location within the page.

7. A computer program product, comprising a computer usable medium having a computer readable program code embodied therein, the computer readable program code adapted to implement a method for preventing termination of an online transaction by programming a hidden area on a web page in a path of exit from the web page, and activating a hyperlink associated with the hidden area when a pointing device enters the hidden area.

8. A computer system, comprising:

a processor;

a memory; and

a computer program product, comprising a computer usable medium having a computer readable program code embodied therein, the computer readable program code adapted to implement a method for preventing termination of an online transaction by programming a hidden area on a web page in a path of exit from the web page, and activating a hyperlink associated with the hidden area when a pointing device enters the hidden area.