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SYSTEM AND METHOD FOR INFLUENCING CUSTOMER BEHAVIOR

  • US 20130030900A1
  • Filed: 07/31/2012
  • Published: 01/31/2013
  • Est. Priority Date: 06/22/2005
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method of influencing a customer'"'"'s behavior, the computer implemented method comprising the steps ofoffering the customer a price-per-unit (PPU) discount for a purchase of fuel as a reward for using a prepaid or gift card;

  • determining, by using a computer to check records stored in a database, that the customer used the prepaid or gift card; and

    awarding the PPU discount for the purchase of fuel to the customer based on said determining step.

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