SYSTEM AND METHOD FOR INFLUENCING CUSTOMER BEHAVIOR
First Claim
1. A computer-implemented method of influencing a customer'"'"'s behavior, the computer implemented method comprising the steps ofoffering the customer a price-per-unit (PPU) discount for a purchase of fuel as a reward for using a prepaid or gift card;
- determining, by using a computer to check records stored in a database, that the customer used the prepaid or gift card; and
awarding the PPU discount for the purchase of fuel to the customer based on said determining step.
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Accused Products
Abstract
A computer-implemented system and method of influencing customer behavior. The customer is offered a price-per-unit (PPU) discount for fuel as a reward for performing a predefined action. A point-of-sale (POS) system at a merchant determines that the customer performed the predefined action, and stores the PPU discount and a customer identifier in a Discounts-Earned database. When the customer initiates a subsequent purchase of fuel, at the merchant or a different retail fueling merchant, a fuel dispenser controller retrieves the PPU discount from the database, discounts the posted price of the fuel by the PPU discount, and causes the dispenser to dispense fuel to the customer at the reduced price. A redeemed discounts calculator multiplies the PPU discount by the number of units purchased in the fueling transaction, and a clearing mechanism allocates the redeemed discount between the merchant and the retail fueling merchant
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Citations
20 Claims
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1. A computer-implemented method of influencing a customer'"'"'s behavior, the computer implemented method comprising the steps of
offering the customer a price-per-unit (PPU) discount for a purchase of fuel as a reward for using a prepaid or gift card; -
determining, by using a computer to check records stored in a database, that the customer used the prepaid or gift card; and awarding the PPU discount for the purchase of fuel to the customer based on said determining step. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer-implemented method of rewarding a customer and influencing the customer to use an issuer'"'"'s prepaid or gift card, the method comprising the steps of:
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offering the customer a percentage price-per-unit (PPU) discount for a purchase of fuel based upon the customer using the issuer'"'"'s prepaid or gift card; determining by a fuel dispenser controller that the customer has initiated a purchase of fuel at a posted price-per-unit (PPU); calculating a current PPU discount based on the posted price of the fuel and the percentage PPU discount; discounting the price of the fuel posted on the fuel dispenser by the amount of the current PPU discount; and dispensing the fuel at the discounted price.
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13. A computer-implemented method of rewarding a customer and influencing the customer to use an issuer'"'"'s prepaid or gift card, the method comprising the steps of:
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offering the customer an instant price-per-unit (PPU) discount for a purchase of fuel based upon the customer using the issuer'"'"'s prepaid or gift card when purchasing fuel; determining by a fuel dispenser controller that the customer has initiated a purchase of fuel at a posted price-per-unit (PPU) using the prepaid or gift card; and discounting the price of the fuel posted on the fuel dispenser by the amount of the instant PPU discount. - View Dependent Claims (14, 15)
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16. A computer-implemented method of influencing a customer'"'"'s behavior, the computer implemented method comprising the steps of:
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offering the customer a price-per-unit (PPU) discount for a purchase of fuel as a reward for using a prepaid or gift card and purchasing a cross-marketed product; determining, by using a computer to check records stored in a database, that the customer used the prepaid or gift card and purchased a cross-marketed product; and awarding the PPU discount for the purchase of fuel to the customer based on said determining step. - View Dependent Claims (17, 18, 19, 20)
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Specification