APPARATUS AND METHOD FOR ENHANCED IN-STORE SHOPPING SERVICES USING MOBILE DEVICE

• US 20130030915A1
• Filed: 02/01/2012
• Published: 01/31/2013
• Est. Priority Date: 06/23/2011
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Kraar, Eric R., Kies, Jonathan K., Statler, Stephen B., Halker, Ravi, Guest, Daniel J., Young, Frank T., Waldron, Kenneth, Gantt, Michele O., Devarajan, Ravikumar, Gandhi, Ketal V., Piracha, Atif J.
• Application Number:
  US13/363,580
• Publication Number:
  US 20130030915A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

Apparatus and methods are provided for offering shopping assistance tools. The tools may be used by developers to create enhanced in-store customer shopping applications. The shopping assistance tools provide in-store navigation, customer assistance, and inventory management services.

Claims

1. A method for providing onsite customer assistance, comprising:

receiving a help-related message from a customer; and

determining whether to dispatch help to the customer based on the help-related message and a customer profile corresponding to the customer.

2. The method of claim 1, wherein the help-related message comprises a request for help, and wherein determining whether to dispatch help further comprises determining to send an assistant to the customer.

3. The method of claim 2, wherein the customer profile includes customer profile data including one or more of a priority level associated with the customer, a credit rating, a purchase history, a loyalty account, an income level, a known need of the customer, or an interest of the customer, and wherein determining to send the assistant is further based on one or more of the customer profile data.

4. The method of claim 3, wherein determining to send the assistant based on one or more of the customer profile data further comprises determining one or more of a priority of sending help to the customer versus sending help to other customers, a type of expertise of the assistant, a location of the assistant to instruct to provide the help, an identity of the assistant, or an employment level or title of the assistant.

5. The method of claim 1, wherein the help-related message comprises a do not disturb request, and wherein determining whether to dispatch help further comprises determining to not send an assistant to help the customer.

6. The method of claim 5, further comprising sending a do not disturb message to one or more assistants including an identification of the customer and an instruction to not ask the customer if help is needed.

7. The method of claim 2, further comprising:

receiving a request for information about one or more products from the customer;

determining a location of the one or more products;

determining a location for the customer based on the location of the one or more products; and

dispatching the assistant to help the customer based on the customer profile and the location of the customer.

8. The method of claim 7, wherein receiving the request for information about the one or more products comprises receiving an indication that a barcode or QR code associated with the one or more products has been scanned.

9. The method of claim 7, wherein determining a location of the one or more products comprises:

receiving a store specific survey describing a geography of a store, the store specific survey including a store location comprising latitude and longitude coordinates associated with a location of the store;

receiving one or more retailer planograms outlining product layout information; and

generating a product location comprising latitude and longitude coordinates for each product in the store based on the store specific survey and the retailer planograms.

10. The method of claim 9, wherein the location of the customer is determined based on a combination of location coordinates provided by a mobile device used by the customer, the store specific survey, and the one or more retailer planograms.

11. The method of claim 7, further comprising:

obtaining one or more recommendations for one or more additional products based on the request for information, and on previous behaviors of the customer;

determining availability of the one or more products associated with the request for information; and

providing an availability indicator and the one or more recommendations for the one or more additional products to the customer.

12. The method of claim 7, further comprising:

requesting one or more targeted offers to be presented to the customer; and

providing at least one targeted offer to the customer.

13. The method of claim 12, wherein requesting one or more targeted offers comprises:

reviewing a search history associated with the customer; and

providing at least one offer based on the search history.

14. The method of claim 12, wherein the at least one targeted offer is based on the location of the customer.

15. The method of claim 7, further comprising:

determining availability of each of the one or more products; and

generating in-store navigation directions from the determined customer location to the respective product location for those products available in-store.

16. The method of claim 15, wherein the in-store navigation directions are dynamically generated based on the customer profile and the determined customer location to route the customer along a desired path.

17. The method of claim 7, further comprising:

determining if the one or more products are available in a particular store; and

alerting a manufacturer of the one or more products if a product is not available.

18. The method of claim 17, wherein if a product is not available in the particular store, the method further comprises:

determining whether the product is normally available in the store; and

if the product is not normally available, generating an inventory opportunity alert to the manufacture, alerting the manufacturer that the product should be provided.

19. The method of claim 7, further comprising:

transmitting an anonymous version of the customer profile to a plurality of manufacturers of at least one of the one or more products;

receiving bids from the plurality of manufacturers representing a discount to be applied to the at least one product; and

generating a coupon representing a highest bid.

20. The method of claim 7, further comprising:

monitoring movements of the customer through the location;

storing customer movement information for a plurality of customers; and

determining product placement based on the stored customer movement information.

21. The method of claim 7, further comprising:

collecting behavior information for a plurality of customers; and

transmitting anonymous customer behavior information to a manufacturer for a fee.

22. The method of claim 7, further comprising:

detecting that the customer has entered a location based on a geo-fence located around the location;

automatically launching a mobile application on a mobile device associated with the customer upon determining that the customer has entered the location.

23. The method of claim 7, further comprising determining a route to another location of another product based on the customer profile.

24. A computer program product, comprising:

a computer-readable medium, comprising;

a first set of instructions for causing a computer to receive a help-related message from a customer; and

a second set of instructions for causing the computer to determine whether to dispatch help to the customer based on the help-related message and a customer profile corresponding to the customer.

25. An apparatus comprising:

means for receiving a help-related message from a customer; and

means for determining whether to dispatch help to the customer based on the help-related message and a customer profile corresponding to the customer.

26. An apparatus for providing shopping assistance, comprising:

at least one processor configured to receive a help-related message from a customer and to determine whether to dispatch help to the customer based on the help-related message and a customer profile corresponding to the customer; and

a memory coupled to the at least one processor.

27. The apparatus of claim 26, wherein the help-related message comprises a request for help, and wherein the at least one processor is further configured to determine whether to dispatch help further comprises determining to send an assistant to the customer.

28. The apparatus of claim 27, wherein the customer profile includes customer profile data including one or more of a priority level associated with the customer, a credit rating, a purchase history, a loyalty account, an income level, a known need of the customer, or an interest of the customer, and wherein determining to send the assistant is further based on one or more of the customer profile data.

29. The apparatus of claim 27, wherein the at least one processor is further configured to determine one or more of a priority of sending help to the customer versus sending help to other customers, a type of expertise of the assistant, a location of the assistant to instruct to provide the help, an identity of the assistant, or an employment level or title of the assistant.

30. The apparatus of claim 26, wherein the help-related message comprises a do not disturb request, and wherein the at least one processor is further configured to determine to not send an assistant to help the customer.

31. The apparatus of claim 30, wherein the at least one processor is further configured to send a do not disturb message to one or more assistants including an identification of the customer and an instruction to not ask the customer if help is needed.

32. The apparatus of claim 27, wherein the at least one processor is further configured to:

receive a request for information about one or more products from the customer;

determine a location of the one or more products;

determine a location for the customer based on the location of the one or more products; and

dispatch the assistant to help the customer based on the customer profile and the location of the customer.

33. The apparatus of claim 32, wherein the at least one processor is further configured to receive an indication that a barcode or QR code associated with the one or more products has been scanned.

34. The apparatus of claim 32, wherein the at least one processor is further configured to determine a location of the one or more products by:

receiving a store specific survey describing a geography of a store, the store specific survey including a store location comprising latitude and longitude coordinates associated with a location of the store;

receiving one or more retailer planograms outlining product layout information; and

generating a product location comprising latitude and longitude coordinates for each product in the store based on the store specific survey and the retailer planograms.

35. The apparatus of claim 34, wherein the location of the customer is determined based on a combination of location coordinates provided by a mobile device used by the customer, the store specific survey, and the one or more retailer planograms.

36. The apparatus of claim 32, wherein the at least one processor is further configured to:

obtain one or more recommendations for one or more additional products based on the request for information, and on previous behaviors of the customer;

determine availability of the one or more products associated with the request for information; and

provide an availability indicator and the one or more recommendations for the one or more additional products to the customer.

37. The apparatus of claim 32, wherein the at least one processor is further configured to:

request one or more targeted offers to be presented to the customer; and

provide at least one targeted offer to the customer.

38. The apparatus of claim 37, wherein the at least one processor is configured to request one or more targeted offers by:

reviewing a search history associated with the customer; and

providing at least one offer based on the search history.

39. The apparatus of claim 37, wherein the at least one targeted offer is based on the location of the customer.

40. The apparatus of claim 32, wherein the at least one processor is further configured to:

determine availability of each of the one or more products; and

generate in-store navigation directions from the determined customer location to the respective product location for those products available in-store.

41. The apparatus of claim 40, wherein the in-store navigation directions are dynamically generated based on the customer profile and the determined customer location to route the customer along a desired path.

42. The apparatus of claim 32, wherein the at least one processor is further configured to:

determine if the one or more products are available in a particular store; and

alert a manufacturer of the one or more products if a product is not available.

43. The apparatus of claim 42, wherein if the product is not available in the particular store, the at least one processor is further configured to:

determine whether the product is normally available in the store; and

if the product is not normally available, generate an inventory opportunity alert to the manufacture, alerting the manufacturer that the product should be provided.

44. The apparatus of claim 32, wherein the at least one processor is further configured to:

transmit an anonymous version of the customer profile to a plurality of manufacturers of at least one of the one or more products;

receive bids from the plurality of manufacturers representing a discount to be applied to the at least one product; and

generate a coupon representing a highest bid.

45. The apparatus of claim 32, wherein the at least one processor is further configured to:

monitor movements of the customer through the location;

store customer movement information for a plurality of customers; and

determine product placement based on the stored customer movement information.

46. The apparatus of claim 32, wherein the at least one processor is further configured to:

collect behavior information for a plurality of customers; and

transmit anonymous customer behavior information to a manufacturer for a fee.

47. The apparatus of claim 32, wherein the at least one processor is further configured to:

detect that the customer has entered a location based on a geo-fence located around the location;

automatically launch a mobile application on a mobile device associated with the customer upon determining that the customer has entered the location.

48. The apparatus of claim 32, wherein the at least one processor is further configured to determine a route to another location of another product based on the customer profile.