SYSTEMS AND METHODS FOR GENERATING AND USING A DIGITAL PASS
First Claim
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1. A method comprising:
- analyzing, by a computer-based system for targeted marketing, a digital pass of a first user comprising a group of identity attributes and associated with a preference;
inferring, by the computer-based system, a new preference based upon the analyzing;
transferring, by the computer-based system, funds from a transaction account of the first user to a transaction account of a second user associated with another digital pass;
processing, by the computer-based system, a transaction of the second user; and
providing, by the computer-based system, a reward to the first user in response to the transaction of the second user.
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Abstract
A system, method, and article of manufacture for generating a digital pass is disclosed. The method may comprise retrieving a plurality of identity attributes, and grouping a subset of identity attributes in the plurality of identity attributes to generate at least one digital pass. The method may further comprise grouping a subset of static identity attributes and a subset of dynamic identity attributes to generate a digital pass.
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Citations
20 Claims
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1. A method comprising:
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analyzing, by a computer-based system for targeted marketing, a digital pass of a first user comprising a group of identity attributes and associated with a preference; inferring, by the computer-based system, a new preference based upon the analyzing; transferring, by the computer-based system, funds from a transaction account of the first user to a transaction account of a second user associated with another digital pass; processing, by the computer-based system, a transaction of the second user; and providing, by the computer-based system, a reward to the first user in response to the transaction of the second user. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system for targeted marketing, cause the computer-based system to perform operations comprising:
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analyzing, by the computer-based system, a digital pass of a first user comprising a group of identity attributes and associated with preference; inferring, by the computer-based system, a new preference based upon the analyzing; transferring, by the computer-based system, funds from a transaction account of the first user to a transaction account of a second user associated with another digital pass; processing, by the computer-based system, a transaction of the second user; and providing, by the computer-based system, a reward to the first user in response to the transaction of the second user. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system comprising:
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a processor for targeted marketing; a tangible, non-transitory memory configured to communicate with the processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to be capable of performing operations comprising; analyzing, by the processor, a digital pass of a first user comprising a group of identity attributes and associated with a preference; inferring, by the processor, a new preference based upon the analyzing; transferring, by the processor, funds from a transaction account of the first user to a transaction account of a second user associated with another digital pass; processing, by the computer-based system, a transaction of the second user; and providing, by the computer-based system, a reward to the first user in response to the transaction of the second user. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification