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SYSTEMS AND METHODS FOR GENERATING AND USING A DIGITAL PASS

  • US 20130030924A1
  • Filed: 07/28/2011
  • Published: 01/31/2013
  • Est. Priority Date: 07/28/2011
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • analyzing, by a computer-based system for targeted marketing, a digital pass of a first user comprising a group of identity attributes and associated with a preference;

    inferring, by the computer-based system, a new preference based upon the analyzing;

    transferring, by the computer-based system, funds from a transaction account of the first user to a transaction account of a second user associated with another digital pass;

    processing, by the computer-based system, a transaction of the second user; and

    providing, by the computer-based system, a reward to the first user in response to the transaction of the second user.

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