DYNAMIC CONTENT FOR ONLINE TRANSACTIONS
First Claim
1. A merchant system comprising:
- a server comprising an application implemented in program code adapted to cause the merchant system to;
provide a client device with access to an online marketplace over a network;
receive at the merchant system a user identifier stored by the client device, wherein the user identifier is associated with a user account maintained by a payment service provider system;
pass the user identifier from the merchant system over the network to the payment service provider system;
receive dynamic content at the merchant system over the network from the payment service provider system in response to the user identifier, wherein the dynamic content is determined by the payment service provider system; and
serve the dynamic content from the merchant system over the network to the client device without requiring a user of the client device to actively engage with the payment service provider.
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Accused Products
Abstract
Various methods and systems are disclosed to provide dynamic content to users of online payment service providers without requiring users to log in or otherwise actively engage the payment service providers. In one example, a method of providing dynamic content includes providing a client device with access to an online marketplace over a network. The method also includes facilitating transmission of a user identifier stored by the client device to a payment service provider. The method further includes receiving dynamic content from the payment service provider in response to the user identifier. In addition, the method includes serving the dynamic content to the client device over the network.
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Citations
26 Claims
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1. A merchant system comprising:
a server comprising an application implemented in program code adapted to cause the merchant system to; provide a client device with access to an online marketplace over a network; receive at the merchant system a user identifier stored by the client device, wherein the user identifier is associated with a user account maintained by a payment service provider system; pass the user identifier from the merchant system over the network to the payment service provider system; receive dynamic content at the merchant system over the network from the payment service provider system in response to the user identifier, wherein the dynamic content is determined by the payment service provider system; and serve the dynamic content from the merchant system over the network to the client device without requiring a user of the client device to actively engage with the payment service provider. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A payment service provider system comprising:
a server comprising an application implemented in program code adapted to cause the payment service provider system to; maintain a user account comprising financial information associated with a user of a client device; receive a user identifier from a merchant system over a network; associate the user identifier with the user account; determine dynamic content to be provided to the client device from the merchant system; and serve the dynamic content from the payment service provider system over the network to the merchant system in response to the user identifier without requiring the user of the client device to actively engage with the payment service provider. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
Specification