DETERMINING PRODUCT CONFIGURATION AND ALLOCATIONS BASED ON SOCIAL MEDIA POSTINGS

• US 20130035986A1
• Filed: 10/05/2012
• Published: 02/07/2013
• Est. Priority Date: 10/02/2012
• Status: Abandoned Application

• Current Assignee: Toyota Motor Sales USA, Inc. (Toyota Motor Corporation)
• Original Assignee: Toyota Motor Sales USA, Inc. (Toyota Motor Corporation)
• Inventors: Kursar, Brian, Gopinath, Jayadev
• Application Number:
  US13/646,517
• Publication Number:
  US 20130035986A1
• Time in Patent Office: Days
• US Class Current: 705/7.31
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A system may determine configurations and/or allocations of products. The system may include a computer data processing system that may be configured to: query a computer system for social media postings made in a social media network system that are about one or more of the products; determine which of the products are likely to be most in demand based on the results of the query; and store information indicative of the determination.

Claims

1. A system for determining configurations and/or allocations of products comprising:

a computer data processing system configured to;

query a computer system for social media postings made in a social media network system that are about one or more of the products;

determine which of the products are likely to be most in demand based on the results of the query; and

store information indicative of the determination.

2. The system for determining configurations and/or allocations of claim 1 wherein the computer data processing system is configured to tag each social media posting that contains information relevant to which of the products are likely to be most in demand.

3. The system for determining configurations and/or allocations of claim 1 wherein the computer data processing system is configured to:

determine which product options are likely to be most in demand based on the results of the query; and

store information indicative of which product options are likely to be most in demand.

4. The system for determining configurations and/or allocations of claim 3 wherein the computer data processing system is configured to:

determine which product color or colors are likely to be most in demand based on the results of the query; and

store information indicative of which product color or colors are likely to be most in demand.

5. The system for determining configurations and/or allocations of claim 1 wherein the computer data processing system is configured to:

determine a location of the author of each of the social media postings that are about one or more of the products; and

determine which of the products are likely to be most in demand at each of multiple locations based on the results of the query and the location determinations; and

store information indicative of which of the product are likely to be most in demand at each of the multiple locations.

6. The system for determining configurations and/or allocations of claim 1 wherein the computer data processing system is configured to:

identify each social media posting that contains information indicative of a positive or negative sentiment about one of the products; and

determine which of the products are likely to be most in demand based at least in part on the identified sentiments.

7. The system for determining configurations and/or allocations claim 1 wherein the computer data processing system is configured to:

identify each social media posting that contains information indicative of an intention to purchase one of the products; and

determine which of the products are likely to be most in demand based at least in part on the identified intentions to purchase.

8. The system for determining configurations and/or allocations of claim 1 wherein the computer data processing system is configured to:

identify each social media posting that contains information indicative of a comparison between two of the products; and

determine which of the products are likely to be most in demand based at least in part on the identified comparisons.

9. The system for determining configurations and/or allocations of claim 8 wherein the computer data processing system is configured to:

identify each social media posting that contains information indicative of a comparison between two of the products;

determine whether each identified comparison is between products within substantially the same class; and

determine which of the vehicle models are likely to be most in demand based at least in part on the same class determinations.

10. The system for determining configurations and/or allocations of claim 1 wherein the computer data processing system is configured to:

query the computer system for social media postings in the social media network that were made to each of the authors of the social media postings that are about one or more of the products;

identify those social media postings made to each of the authors that contain information indicating a recommendation for or against a particular one of the products; and

determine which of the products are likely to be most in demand based at least in part on the identified recommendations.

11. The system for determining configurations and/or allocations of claim 10 wherein the computer data processing system is configured to obtain the social media postings made to each of the authors by querying the computer system for social media postings that were made in response to social media postings made by each of the authors.

12. The system for determining configurations and/or allocations of claim 10 wherein the computer data processing system is configured to obtain the social media postings made to each of the authors by querying the computer system for social media postings made to each author in an area of the social media network system dedicated to each of the authors and in which others may post postings.

13. The system for determining configurations and/or allocations of claim 1 wherein the computer data processing system is configured to:

identify each social media posting that contains information indicative of an event in the life of each author of the social media posting that is relevant to determining whether each author is likely to purchase one of the products; and

determine which of the products are likely to be most in demand based at least in part on the identified events.

14. The system for determining configurations and/or allocations of claim 1 wherein the computer data processing system is configured to:

identify each social media posting that contains information indicative of a visit to a product dealer by each of authors of the social media postings; and

determine which of the products are likely to be most in demand based at least in part on the identified visits.

15. The system for determining configurations and/or allocations of claim 14 wherein the computer data processing system is configured to:

verify the accuracy of the information indicative of the visit to each product dealer; and

determine which of the products are likely to be most in demand based at least in part on the verifications.

16. A non-transitory, tangible, computer-readable storage medium containing a program of instructions configured to cause a computer data processing system running the program of instructions to determining configurations and/or allocations of products, and, in particular, to:

query a computer system for social media postings made in a social media network system that are about one or more of the products;

determine which of the products are likely to be most in demand based on the results of the query; and

store information indicative of the determination.

17. The storage medium of claim 16 wherein the program of instructions are configured to cause the computer data processing system to tag each social media posting that contains information relevant to which of the products are likely to be most in demand.

18. The storage medium of claim 16 wherein the program of instructions are configured to cause the computer data processing system to:

determine which product options are likely to be most in demand based on the results of the query; and

store information indicative of which product options are likely to be most in demand.

19. The storage medium of claim 18 wherein the program of instructions are configured to cause the computer data processing system to:

determine which product color or colors are likely to be most in demand based on the results of the query; and

store information indicative of which product color or colors are likely to be most in demand.

20. The storage medium of claim 16 wherein the program of instructions are configured to cause the computer data processing system to:

determine a location of the author of each of the social media postings that are about one or more of the products; and

determine which of the products are likely to be most in demand at each of multiple locations based on the results of the query and the location determinations; and

store information indicative of which of the product are likely to be most in demand at each of the multiple locations.

21. The storage medium of claim 16 wherein the program of instructions are configured to cause the computer data processing system to:

identify each social media posting that contains information indicative of a positive or negative sentiment about one of the products; and

determine which of the products are likely to be most in demand based at least in part on the identified sentiments.

22. The storage medium of claim 16 wherein the program of instructions are configured to cause the computer data processing system to:

identify each social media posting that contains information indicative of an intention to purchase one of the products; and

determine which of the products are likely to be most in demand based at least in part on the identified intentions to purchase.

23. The storage medium of claim 16 wherein the program of instructions are configured to cause the computer data processing system to:

identify each social media posting that contains information indicative of a comparison between two of the products; and

determine which of the products are likely to be most in demand based at least in part on the identified comparisons.

24. The storage medium of claim 23 wherein the program of instructions are configured to cause the computer data processing system to:

identify each social media posting that contains information indicative of a comparison between two of the products;

determine whether each identified comparison is between products within substantially the same class; and

determine which of the vehicle models are likely to be most in demand based at least in part on the same class determinations.

25. The storage medium of claim 16 wherein the program of instructions are configured to cause the computer data processing system to:

query the computer system for social media postings in the social media network that were made to each of the authors of the social media postings that are about one or more of the products;

identify those social media postings made to each of the authors that contain information indicating a recommendation for or against a particular one of the products; and

determine which of the products are likely to be most in demand based at least in part on the identified recommendations.

26. The storage medium of claim 25 wherein the program of instructions are configured to cause the computer data processing system to obtain the social media postings made to each of the authors by querying the computer system for social media postings that were made in response to social media postings made by each of the authors.

27. The storage medium of claim 25 wherein the program of instructions are configured to cause the computer data processing system to obtain the social media postings made to each of the authors by querying the computer system for social media postings made to each author in an area of the social media network system dedicated to each of the authors and in which others may post postings.

28. The storage medium of claim 16 wherein the program of instructions are configured to cause the computer data processing system to:

identify each social media posting that contains information indicative of an event in the life of each author of the social media posting that is relevant to determining whether each author is likely to purchase one of the products; and

determine which of the products are likely to be most in demand based at least in part on the identified events.

29. The storage medium of claim 16 wherein the program of instructions are configured to cause the computer data processing system to:

identify each social media posting that contains information indicative of a visit to a product dealer by each of authors of the social media postings; and

determine which of the products are likely to be most in demand based at least in part on the identified visits.

30. The storage medium of claim 29 wherein the program of instructions are configured to cause the computer data processing system to:

verify the accuracy of the information indicative of the visit to each product dealer; and

determine which of the products are likely to be most in demand based at least in part on the verifications.