CONDUCTING MARKET RESEARCH USING SOCIAL GAMES
First Claim
1. A computer-implemented method for generating custom playable games used to obtain market research data, the method comprising:
- receiving a selection of one of a plurality of game types to use in conducting market research, wherein each game type has an associated game template used to generate customized, playable instances of the game type;
receiving a set of data corresponding to a game template of the selected game type, wherein the set of data is used to customize the selected game type in order to conduct market research for a market research topic identified in the received set of data;
generating, from the received data and the game template, a playable game of the selected game type, wherein the playable game includes one or more game play elements configured to elicit game play events relevant to the market research data from one or more game participants during game play; and
publishing the playable game to a network accessible location.
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Abstract
Techniques are described for conducting market research via interactive game play mechanics. A game platform may allow a market research sponsor to create and publish online games which can identify latent consumer sentiment (and other market research data), while simultaneously providing an entertaining and engaging experience for the game participants. The games may be tailored such that elements of game play elicit responses from participants that reveal the desired market research data, e.g., consumer product awareness, consumer sentiment, brand preferences, loyalty, trends in awareness and sentiment, etc. Providing an engaging online experience provides an element of situational distraction, leading to more authentic responses from the participants as well as greater participation rates.
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Citations
24 Claims
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1. A computer-implemented method for generating custom playable games used to obtain market research data, the method comprising:
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receiving a selection of one of a plurality of game types to use in conducting market research, wherein each game type has an associated game template used to generate customized, playable instances of the game type; receiving a set of data corresponding to a game template of the selected game type, wherein the set of data is used to customize the selected game type in order to conduct market research for a market research topic identified in the received set of data; generating, from the received data and the game template, a playable game of the selected game type, wherein the playable game includes one or more game play elements configured to elicit game play events relevant to the market research data from one or more game participants during game play; and publishing the playable game to a network accessible location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-readable storage medium storing code for execution by a processor, wherein the code, when executed, performs an operation for generating custom playable games used to obtain market research data, the operation comprising:
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receiving a selection of one of a plurality of game types to use in conducting market research, wherein each game type has an associated game template used to generate customized, playable instances of the game type; receiving a set of data corresponding to a game template of the selected game type, wherein the set of data is used to customize the selected game type in order to conduct market research for a market research topic identified in the received set of data; generating, from the received data and the game template, a playable game of the selected game type, wherein the playable game includes one or more game play elements configured to elicit game play events relevant to the market research data from one or more game participants during game play; and publishing the playable game to a network accessible location. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system, comprising:
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a memory; and a processor storing a game platform application, which, when executed on the processor, perform an operation for generating custom playable games used to obtain market research data, the operation comprising; receiving a selection of one of a plurality of game types to use in conducting market research, wherein each game type has an associated game template used to generate customized, playable instances of the game type, receiving a set of data corresponding to a game template of the selected game type, wherein the set of data is used to customize the selected game type in order to conduct market research for a market research topic identified in the received set of data, generating, from the received data and the game template, a playable game of the selected game type, wherein the playable game type includes one or more game play elements configured to elicit game play events relevant to the market research data from one or more game participants during game play, and publishing the playable game to a network accessible location. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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Specification