RECEIVING LOCATION BASED ADVERTISEMENTS ON A WIRELESS COMMUNICATION DEVICE

• US 20130036010A1
• Filed: 10/08/2012
• Published: 02/07/2013
• Est. Priority Date: 06/06/1995
• Status: Active Grant

• Current Assignee: Wayport, Inc. (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Stewart, Brett B.
• Granted Patent: US 8,583,723 B2
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G01S 5/0295 Proximity-based methods, e.g. position inferred from reception of particular signals
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 10/109 Time management, e.g. calendars, reminders, meetings or time accounting
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/12 specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 9/40 Network security protocols
• CPC Class Codes: H04M 15/8033 location-dependent, e.g. business or home
• CPC Class Codes: H04M 2215/7435 Location dependent, e.g. Bussiness or home
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 48/08 Access restriction or access information delivery, e.g. discovery data delivery signalling during connection H04W76/00
• CPC Class Codes: H04W 48/16 Discovering, processing access restriction or access information
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management
• CPC Class Codes: H04W 8/26 Network addressing or numbering for mobility support
• CPC Class Codes: H04W 88/08 : Access point devices

Abstract

A geographic-based communications service system has a mobile unit for transmitting/receiving information, and access points connected to a network. The access points are arranged in a known geographic location and transmit and receive information from the mobile unit. When one of the access points detects the presence of the mobile unit, it sends a signal to the network indicating the location of the mobile unit and the information requested by the mobile unit. Based on the signal received from the access point, the network communicates with information providers connected to the network and provides data to the mobile unit through the access point corresponding to the location of the mobile unit.

Claims

1. A method comprising:

wirelessly transmitting a geographic location of a wireless communication device, configured to be carried by a user;

wirelessly transmitting identification information that indicates the user of the wireless communication device;

receiving promotion information customized for the user, the promotion information corresponding to possible future actions of the user, dependent upon the wirelessly transmitted geographic location of the wireless communication device and past actions of the user corresponding to the identification information, and generated in response to the wirelessly transmitted geographic information location of the wireless communication device and the wirelessly transmitted identification information; and

presenting the promotion information at the wireless communication device after receiving the promotion information.

2. The method of claim 1, wherein the promotion information is further dependent upon a profile of the user.

3. The method of claim 1, wherein the past actions of the user include past transactions of the user, and wherein the promotion information is further dependent upon the past transactions of the user.

4. The method of claim 1, wherein the promotion information comprises at least one promotion of a first provider of at least one of a good and a service proximate to the geographic location of the wireless communication device.

5. The method of claim 1, wherein the promotion information comprises an advertisement.

6. The method of claim 5, wherein the advertisement comprises information regarding at least one of a good and a service proximate to the geographic location of the wireless communication device.

7. The method of claim 1, wherein a wireless access point communicates with the wireless communication device, and further comprising receiving the geographic location of the wireless communication device from the wireless access point.

8. The method of claim 1, wherein the geographic location of the wireless communication device comprises a geographic location of a wireless access point communicating with the wireless communication device, and wherein the promotion information is further dependent upon the geographic location of the wireless access point.

9. The method of claim 1, further comprising receiving a geographic location of a wireless access point wirelessly communicating with the wireless communication device.

10. A wireless communication device comprising:

a wireless receiver and a wireless transmitter respectively configured to receive and transmit information over a wireless communication link, wherein the wireless receiver and the wireless transmitter are operable to communicate over the wireless communication link with a wireless access point coupled to a network; and

computing logic configured to wirelessly transmit a geographic location of the wireless communication device, wirelessly transmit identification information that identifies a user of the wireless communication device, and wirelessly receive promotion information customized for the user, wherein the promotion information corresponds to possible future actions of the user, depends upon the transmitted geographic location of the wireless communication device, the identification information, and past actions of the user corresponding to the identification information and is generated in response to the transmitted geographic location and the transmitted identification information, and wherein the computing logic is further configured to present the promotion information at the wireless communication device after receiving the promotion information.

11. The wireless communication device of claim 10, wherein the computing logic comprises a processor.

12. The wireless communication device of claim 10, wherein the promotion information is further dependent upon a profile of the user.

13. The wireless communication device of claim 10, wherein the past actions includes past transactions of the user;

and wherein the promotion information is further dependent upon the past transactions of the user.

14. The wireless communication device of claim 10, wherein the computing logic is further configured to receive a geographic location of a wireless access point wirelessly communicating with the wireless communication device, thereby advising the wireless communication device of the geographic location of the wireless communication device.

15. The wireless communication device of claim 10, wherein the computing logic comprises a processor and a memory, wherein the memory stores program instructions that are executable by the processor to cause the wireless communication device to:

wirelessly transmit, via a transmitter of the wireless communication device, the geographic location of the wireless communication device and the identification information from the wireless communication device;

wirelessly receive, via a receiver of the wireless communication device, the promotion information; and

present the promotion information on the wireless communication device after receiving the promotion information.

16. The wireless communication device of claim 15, wherein the promotion information is further dependent upon a profile of the user corresponding to the identification information.

17. The wireless communication device of claim 15, wherein the promotion information comprises at least one promotion of a first provider of at least one of a good and a service proximate to the geographic location of the wireless communication device.

18. A system, configured to be carried by a user, the system comprising:

a processor;

a transmitter coupled to the processor and configured to transmit first data via at least one wireless communication link;

a receiver coupled to the processor and configured to receive second data via the at least one wireless communication link; and

a memory coupled to the processor, wherein the memory stores program instructions which are executable by the processor to cause the system to;

transmit, via the transmitter, the first data that includes a geographic location of the system and identification information that indicates the user;

receive, via the receiver, the second data that includes promotion information customized for the user, the second data corresponding to possible future actions of the user, wherein the second data depends upon the transmitted geographic location of the system and past actions of the user and is generated in response to transmitting the geographic location and the identification information via the at least one wireless communication link; and

present the promotion information to the user after receiving the promotion information.

19. The system of claim 18, wherein the identification information indicates a profile of the user and wherein the promotion information is further dependent upon the profile of the user.

20. The system of claim 18, wherein the promotion information comprises advertising related to at least one of a good and a service.