METHOD AND SYSTEM FOR PROVIDING TARGETED CONTENT TO A SURFER
First Claim
1. A method for selecting a configuration of a requested web page, wherein the configuration defines a subset of one or more selected objects from a set of objects, the method comprising:
- receiving a request for the requested web page;
retrieving a predictive information that is related to the request;
processing the predictive information for defining a value for each one of a plurality of predictive factors;
placing one or more values from the defined values in each one of a plurality of predictive models, wherein each predictive model is associated with an object from the set of objects and calculating a predictive value for each one of the objects in the set of objects; and
selecting one or more objects to be included in the configuration of the requested webpage, wherein the expected utility of the configuration has a high value.
2 Assignments
0 Petitions
Accused Products
Abstract
Providing targeted content to a surfer by determining which content object of a group of content objects, will be best suited for presentation in association with a link on a requested web page. Content objects may include the text, topic, font, color or other attribute of an external or internal advertisement, as well as the specific design of the object, an image, the design of the page in which the object is presented, etc. Selection of a content object can be based on predictive information that is associated with the request (i.e. day and time of receipt, IP address of request, etc.) or historical information about the surfer.
100 Citations
21 Claims
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1. A method for selecting a configuration of a requested web page, wherein the configuration defines a subset of one or more selected objects from a set of objects, the method comprising:
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receiving a request for the requested web page; retrieving a predictive information that is related to the request; processing the predictive information for defining a value for each one of a plurality of predictive factors; placing one or more values from the defined values in each one of a plurality of predictive models, wherein each predictive model is associated with an object from the set of objects and calculating a predictive value for each one of the objects in the set of objects; and selecting one or more objects to be included in the configuration of the requested webpage, wherein the expected utility of the configuration has a high value. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification