SYSTEM AND METHOD FOR CREATING AND IMPLEMENTING DYNAMIC, INTERACTIVE AND EFFECTIVE MULTI-MEDIA OBJECTS WITH HUMAN INTERACTION PROOF (HIP) CAPABILITIES

• US 20130036342A1
• Filed: 08/03/2012
• Published: 02/07/2013
• Est. Priority Date: 08/05/2011
• Status: Active Grant

• Current Assignee: [24]7.ai, Inc.
• Original Assignee: [24]7.ai, Inc.
• Inventors: Deo, Shekhar, Rajshekar, Manoj
• Granted Patent: US 10,558,789 B2
• Time in Patent Office: Days
• US Class Current: 715/202
• CPC Class Codes: G06F 21/31 User authentication
• CPC Class Codes: G06F 21/36 by graphic or iconic representation
• CPC Class Codes: G06F 2221/2103 Challenge-response
• CPC Class Codes: G06F 2221/2133 Verifying human interaction, e.g., Captcha
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Techniques are provided that generated interactive and dynamic multimedia objects (MMOs) with HIP capabilities which may be used in online advertising, brand engagement, online promotions, surveys, security, and user-defined security. Techniques combining interactive multimedia objects with HIP capabilities assist advertisers and websites by creating an effective impression of any multimedia object on a user as well as providing security for a website by providing a more natural user interaction and ease of use while maintaining security. A wide variety of workflows and features by which users engage with such multimedia objects are provided.

Claims

1. An apparatus for generating and serving a multimedia object with human interaction proof capabilities on a webpage, comprising:

a widget embedded in a webpage, said widget configured to;

send a request for a multimedia object and send parameters along with said request, wherein said parameters comprise any of;

data about the device that is sending the request;

software that is sending the request, when the request is sent;

interactivity type requested comprising any of click, drag, draw, and type;

interactivity style requested comprising two multimedia objects in one widget wherein interactivity is provide on one but not on the other;

the size of widget;

the size of the image or multimedia object that is to be served;

additional publisher or webpage related information comprising any of;

information context, language of the webpage, industry category of the webpage, and gps location for gps enabled devices; and

a theme of the multimedia object;

a multimedia object server configured to;

receive the request and the parameters from the widget;

determine whether the website on which the webpage resides or the webpage is legitimate;

when the user on the website or the webpage is determined to be legitimate;

parse the received parameters and based on said parsed parameters use a matching algorithm to compare the parsed parameters with parameters of stored multimedia objects to determine a matching multimedia object, wherein each stored multimedia object comprises any of;

a bundled advertisement, personal images, corporate internal branding images/video/texts, house advertisement, promotion information, and associated challenges wherein the challenge involves any part of said multimedia object;

send the matched multimedia object along with the challenge;

receive a response to the challenge and response-related informational data, said response-related informational data comprising any of;

what was clicked on;

how long the multimedia object was on active screen, how many times the interaction was performed, how the multimedia object was interacted with;

the question of the challenge;

the current time;

the IP from where the response and informational data arrived;

device and software from where the response and informational data arrived; and

duration of any interaction;

when human interactive proof is enabled in the response, compare the received response against validated responses and send a success notification or a failure notification to said webpage based on the comparison;

when human interactive proof is not enabled, validation is performed but validation notification is not sent; and

use said response-related informational data to generate analytics about any of;

the multimedia object, the challenge, the webpage or website, and the interaction with the multimedia object.

2. The apparatus of claim 1, wherein said stored multimedia objects are on and served by at least one external ad network owned or controlled by a third party multimedia object provider.

3. The apparatus of claim 2, wherein the generated analytics are sent to said ad network or third party analytics collector.

4. The apparatus of claim 1, wherein said multimedia object is configured to be turned on and off for the challenge in a user workflow.

5. The apparatus of claim 1, wherein said challenge is part of a financial transaction involving coupon codes or rewards points of a vendor or common reward points for multiple vendors and wherein when said response is successful, said multimedia object server is configured to send related informational data to a financial system of said vendor.

6. The apparatus of claim 1, wherein said challenge is user-defined.

7. The apparatus of claim 1, wherein said multimedia object server comprises and uses methods to detect misuse of said multimedia object.

8. The apparatus of claim 1, wherein said multimedia object server is configured to automatically and dynamically generate said bundled advertisement and challenge by applying methods which are random and independent of said multimedia object.

9. The apparatus of claim 1, wherein said bundled advertisement and challenge is any of:

motion-based;

gravity-based;

geo-location-based; and

direction-based.

10. The apparatus of claim 1, wherein said serving of said multimedia object is based on Artificial Intelligence (AI) based HIP delivery including based on suspicious or friendly HIP service caller zones and wherein the level of toughness of challenges are managed respectively.

11. The apparatus of claim 1, wherein user interactivity on said multimedia object is shared via social networks.

12. The apparatus of claim 1, wherein said multimedia object is bookmarked for future reference.

13. The apparatus of claim 1, wherein said multimedia object or said challenge is voice based.

14. The apparatus of claim 1, wherein said challenge is subscription based.

15. The apparatus of claim 1, wherein the multimedia object is configured to allow redirection to the advertisement webpage or website and analytics collected of this action.

16. The apparatus of claim 1, wherein said multimedia object is configured for near field communications (NFC) and radio-frequency identification (RFID)-based devices for HIP capabilities.

17. The apparatus of claim 1, wherein said multimedia object server causes any of:

said challenge and response to be presented outside said multimedia object for HIP;

said challenge to be presented inside the multimedia object and said response to be presented outside the multimedia object; and

said challenge and a particular message to be inside said multimedia object and said response outside the MMO.

18. A computer-implemented method for generating and serving a multimedia object with human interaction proof capabilities on a webpage or any other applications capable of accessing information using internet, comprising:

providing a widget embedded in a webpage or other applications capable of accessing information using internet, said widget configured to;

send a request for a multimedia object and send parameters along with said request, wherein said parameters comprise any of;

data about the device that is sending the request;

when the request is sent;

any interactivity requested;

the size of widget;

the size of the image or multimedia object that is to be served; and

a theme of the multimedia object; and

providing a multimedia object server configured to;

receive the request and the parameters from the widget;

determine whether the website or application on which the webpage/application resides or the webpage/application is legitimate;

when the website or the webpage or application is determined to be legitimate;

parse the received parameters and based on said parsed parameters use a matching algorithm to compare the parsed parameters with parameters of stored multimedia objects to determine a matching multimedia object, wherein each stored multimedia object comprises a bundled advertisement or marketing promotions/surveys and challenge wherein the challenge involves the advertisement;

send the matched multimedia object along with the bundled advertisement and challenge;

receive a response to the challenge and response-related informational data, said response-related informational data comprising any of;

what was clicked on;

how the multimedia object was interacted with;

the question of the challenge;

the current time;

the IP from where the response and informational data arrived; and

duration of any interaction;

compare the received response against validated responses and send a success notification or a failure notification to said webpage based on the comparison; and

use said response-related informational data to generate analytics about any of;

the multimedia object, the challenge, the webpage or website, and the interaction with the multimedia object;

wherein at least one step is performed by a processor.

19. A non-transitory computer readable medium having stored thereon a computer program for generating and serving a multimedia object with human interaction proof capabilities on a webpage, said computer program comprising a program code which, when executed by a processor, performs the steps of:

providing a widget embedded in a webpage, said widget configured to;

send a request for a multimedia object and send parameters along with said request, wherein said parameters comprise any of;

data about the device that is sending the request;

software that is sending the request, when the request is sent;

interactivity type requested comprising any of click, drag, draw, and type;

interactivity style requested comprising two multimedia objects in one widget wherein interactivity is provide on one but not on the other;

the size of widget;

the size of the image or multimedia object that is to be served;

additional publisher or webpage related information comprising any of;

information context, language of the webpage, industry category of the webpage, and gps location for gps enabled devices; and

a theme of the multimedia object;

providing a multimedia object server configured to;

receive the request and the parameters from the widget;

determine whether the website on which the webpage resides or the webpage is legitimate;

when the user on the website or the webpage is determined to be legitimate;

parse the received parameters and based on said parsed parameters use a matching algorithm to compare the parsed parameters with parameters of stored multimedia objects to determine a matching multimedia object, wherein each stored multimedia object comprises any of;

a bundled advertisement, personal images, corporate internal branding images/video/texts, house advertisement, promotion information, and associated challenges wherein the challenge involves any part of said multimedia object;

send the matched multimedia object along with the challenge;

receive a response to the challenge and response-related informational data, said response-related informational data comprising any of;

what was clicked on;

how long the multimedia object was on active screen, how many times the interaction was performed, how the multimedia object was interacted with;

the question of the challenge;

the current time;

the IP from where the response and informational data arrived;

device and software from where the response and informational data arrived; and

duration of any interaction;

when human interactive proof is enabled in the response, compare the received response against validated responses and send a success notification or a failure notification to said webpage based on the comparison;

when human interactive proof is not enabled, validation is performed but validation notification is not sent; and

use said response-related informational data to generate analytics about any of;

the multimedia object, the challenge, the webpage or website, and the interaction with the multimedia object.