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SYSTEM AND METHOD FOR CREATING AND IMPLEMENTING DYNAMIC, INTERACTIVE AND EFFECTIVE MULTI-MEDIA OBJECTS WITH HUMAN INTERACTION PROOF (HIP) CAPABILITIES

  • US 20130036342A1
  • Filed: 08/03/2012
  • Published: 02/07/2013
  • Est. Priority Date: 08/05/2011
  • Status: Active Grant
First Claim
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1. An apparatus for generating and serving a multimedia object with human interaction proof capabilities on a webpage, comprising:

  • a widget embedded in a webpage, said widget configured to;

    send a request for a multimedia object and send parameters along with said request, wherein said parameters comprise any of;

    data about the device that is sending the request;

    software that is sending the request, when the request is sent;

    interactivity type requested comprising any of click, drag, draw, and type;

    interactivity style requested comprising two multimedia objects in one widget wherein interactivity is provide on one but not on the other;

    the size of widget;

    the size of the image or multimedia object that is to be served;

    additional publisher or webpage related information comprising any of;

    information context, language of the webpage, industry category of the webpage, and gps location for gps enabled devices; and

    a theme of the multimedia object;

    a multimedia object server configured to;

    receive the request and the parameters from the widget;

    determine whether the website on which the webpage resides or the webpage is legitimate;

    when the user on the website or the webpage is determined to be legitimate;

    parse the received parameters and based on said parsed parameters use a matching algorithm to compare the parsed parameters with parameters of stored multimedia objects to determine a matching multimedia object, wherein each stored multimedia object comprises any of;

    a bundled advertisement, personal images, corporate internal branding images/video/texts, house advertisement, promotion information, and associated challenges wherein the challenge involves any part of said multimedia object;

    send the matched multimedia object along with the challenge;

    receive a response to the challenge and response-related informational data, said response-related informational data comprising any of;

    what was clicked on;

    how long the multimedia object was on active screen, how many times the interaction was performed, how the multimedia object was interacted with;

    the question of the challenge;

    the current time;

    the IP from where the response and informational data arrived;

    device and software from where the response and informational data arrived; and

    duration of any interaction;

    when human interactive proof is enabled in the response, compare the received response against validated responses and send a success notification or a failure notification to said webpage based on the comparison;

    when human interactive proof is not enabled, validation is performed but validation notification is not sent; and

    use said response-related informational data to generate analytics about any of;

    the multimedia object, the challenge, the webpage or website, and the interaction with the multimedia object.

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