APPARATUS, SYSTEM, AND METHOD FOR DYNAMICALLY CUSTOMIZING A WEB PAGE
First Claim
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1. An apparatus comprising:
- a characteristic module configured to obtain one or more visitor characteristics from a visitor visiting a web page, the web page owned by a website owner;
a determination module configured to determine a customizable area on the web page, the customizable area comprising a portion of the web page; and
a customization module configured to provide web page content for the customizable area, the web page content based on the one or more visitor characteristics of the visitor, the web page content comprising content of the website owner.
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Abstract
The apparatus for dynamically customizing a web page includes a characteristic module configured to obtain one or more visitor characteristics from a visitor visiting a web page. The web page is owned by a website owner. The apparatus includes a determination module configured to determine a customizable area on the web page. The customizable area includes a portion of the web page. The apparatus includes a customization module configured to provide web page content for the customizable area. The web page content is based on the one or more visitor characteristics of the visitor. The web page content includes content of the website owner.
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Citations
20 Claims
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1. An apparatus comprising:
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a characteristic module configured to obtain one or more visitor characteristics from a visitor visiting a web page, the web page owned by a website owner; a determination module configured to determine a customizable area on the web page, the customizable area comprising a portion of the web page; and a customization module configured to provide web page content for the customizable area, the web page content based on the one or more visitor characteristics of the visitor, the web page content comprising content of the website owner. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An apparatus comprising:
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a receiving module configured to receive one or more visitor characteristics from a website host, the one or more visitor characteristics associated with a visitor visiting a web page of the website host; a content determination module configured to determine web page content for a customizable area on the web page, the web page content determined based at least in part on the one or more visitor characteristics; and a notification module configured to notify the website host of the web page content for the website host to insert the web page content into the customizable area. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15)
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16. An apparatus comprising:
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a characteristic determination module configured to determine one or more visitor characteristics of a visitor visiting a website hosted by a website host; a communication module configured to send the one or more visitor characteristics to a content determination entity and configured to receive a content specification specifying web page content for a customizable area on the web page, the web page content determined based at least in part on the one or more visitor characteristics; and an insertion module configured to insert the web page content into the customizable area during loading of the web page, the web page content managed by the website host. - View Dependent Claims (17, 18, 19, 20)
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Specification