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METHOD AND SYSTEM FOR ENROLLING A CUSTOMER IN A LOYALTY CAMPAIGN WITH A SHAREABLE BENEFIT

  • US 20130041745A1
  • Filed: 10/17/2012
  • Published: 02/14/2013
  • Est. Priority Date: 12/23/2010
  • Status: Abandoned Application
First Claim
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1. A method for enrolling a customer, during a transaction occurring at a point of sale, into a loyalty campaign providing a shareable loyalty benefit, the method performed by a computer system and comprising the steps of:

  • obtaining, from a point of sale device, transaction information including a transaction account identifier corresponding to a transaction instrument of the customer;

    searching a database for the transaction account identifier;

    obtaining, upon determining the transaction account identifier is not located in the database, a mobile device identifier corresponding to a mobile device of the customer;

    associating the transaction account identifier with the mobile device identifier; and

    providing to the customer associated with the mobile device identifier a loyalty benefit which the customer may either redeem or provide to a second customer.

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