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METHOD OF ATTENTION-TARGETING FOR ONLINE ADVERTISEMENT

  • US 20130041750A1
  • Filed: 08/12/2011
  • Published: 02/14/2013
  • Est. Priority Date: 08/12/2011
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method of providing targeted online advertisement, the method comprising:

  • receiving a request for an ad to be provided to a user in an online session;

    selecting, using a processor of a computer, an ad content corresponding to the request;

    ranking, using a processor of the computer, a plurality of ad creatives corresponding to the selected ad content based at least in part on a correlation between each respective ad creative and a subconscious interest of the user;

    selecting, using a processor of the computer, an ad creative among the plurality of ad creatives based at least in part on a result of the ranking; and

    providing the selected ad content with the selected ad creative as an ad impression to be displayed to the user in response to the request.

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