METHOD OF ATTENTION-TARGETING FOR ONLINE ADVERTISEMENT
First Claim
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1. A computer-implemented method of providing targeted online advertisement, the method comprising:
- receiving a request for an ad to be provided to a user in an online session;
selecting, using a processor of a computer, an ad content corresponding to the request;
ranking, using a processor of the computer, a plurality of ad creatives corresponding to the selected ad content based at least in part on a correlation between each respective ad creative and a subconscious interest of the user;
selecting, using a processor of the computer, an ad creative among the plurality of ad creatives based at least in part on a result of the ranking; and
providing the selected ad content with the selected ad creative as an ad impression to be displayed to the user in response to the request.
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Abstract
The various embodiments described in the present disclosure, in at least one aspect, relate to computer-implemented methods of online advertisement. In one embodiment, a method includes determining an attention score for each of a plurality of ad creatives corresponding to a common ad content based on at least a correlation between each ad creative and a user'"'"'s subconscious interest. The method further includes selecting an ad creative among the plurality of ad creatives based at least in part on the attention scores, and presenting the ad content with the selected ad creative as an ad impression to the user.
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Citations
20 Claims
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1. A computer-implemented method of providing targeted online advertisement, the method comprising:
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receiving a request for an ad to be provided to a user in an online session; selecting, using a processor of a computer, an ad content corresponding to the request; ranking, using a processor of the computer, a plurality of ad creatives corresponding to the selected ad content based at least in part on a correlation between each respective ad creative and a subconscious interest of the user; selecting, using a processor of the computer, an ad creative among the plurality of ad creatives based at least in part on a result of the ranking; and providing the selected ad content with the selected ad creative as an ad impression to be displayed to the user in response to the request. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A non-transitory computer-readable storage medium including instructions for providing targeted online advertisement, the instructions when executing causing at least one computer system to:
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receive a request for an ad to be provided to a user; select an ad content corresponding to the request; rank a plurality of ad creatives corresponding to the selected ad content based at least in part on a correlation between each respective ad creative and a subconscious interest of the user; select an ad creative among the plurality of ad creatives based at least in part on a result of the ranking; and provide the selected ad content with the selected ad creative to be displayed to the user in response to the request. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system for providing targeted online advertisement, comprising:
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a processor; and
at least one memory device storing instructions that, when executed by the processor, cause the system to;receive a request for an ad to be provided to a user; select an ad content corresponding to the request; rank a plurality of ad creatives corresponding to the selected ad content based at least in part on a correlation between each respective ad creative and a subconscious interest of the user; select an ad creative among the plurality of ad creatives based at least in part on a result of the ranking; and provide the selected ad content with the selected ad creative to be displayed to the user in response to the request. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification