System and Method for Identifying a Path of a Billboard Audience Group and Providing Advertising Content Based on the Path
First Claim
1. A method comprising:
- generating a plurality of mappings corresponding to respective points of interest, each mapping indicating at least one group detected at the corresponding point of interest and respective times when each respective group was detected at the corresponding point of interest;
defining a standard representation corresponding to a set of one or more groups appearing in a selected one of the plurality of mappings;
determining a path associated with the standard representation based on the plurality of mappings, the path defining a second plurality of points of interest at which the standard representation was detected and time information indicating when the standard representation was detected at each respective point of interest within the second plurality of points of interest.
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Accused Products
Abstract
A plurality of mappings corresponding to respective points of interest is generated. Each mapping indicates at least one group detected at the corresponding point of interest and respective times when each respective group among the at least one group was detected at the corresponding point of interest. A standard representation corresponding to a set of one or more groups appearing in a selected one of the plurality of mappings is defined. A path associated with the standard representation is determined, based on the plurality of mappings, the path defining a second plurality of points of interest at which the standard representation was detected and time information indicating when the standard representation was detected at each respective point of interest within the second plurality of points of interest. A point of interest may comprise a location associated with a billboard.
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Citations
20 Claims
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1. A method comprising:
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generating a plurality of mappings corresponding to respective points of interest, each mapping indicating at least one group detected at the corresponding point of interest and respective times when each respective group was detected at the corresponding point of interest; defining a standard representation corresponding to a set of one or more groups appearing in a selected one of the plurality of mappings; determining a path associated with the standard representation based on the plurality of mappings, the path defining a second plurality of points of interest at which the standard representation was detected and time information indicating when the standard representation was detected at each respective point of interest within the second plurality of points of interest. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A non-transitory computer readable recording medium comprising computer program instructions stored therein which, when executed by a processor, define the steps of:
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generating a plurality of mappings corresponding to respective points of interest, each mapping indicating at least one group detected at the corresponding point of interest and respective times when each respective group among the at least one group was detected at the corresponding point of interest; defining a standard representation corresponding to a set of one or more groups appearing in a selected one of the plurality of mappings; determining a path associated with the standard representation, based on the plurality of mappings, the path defining a second plurality of points of interest at which the standard representation was detected and time information indicating when the standard representation was detected at each respective point of interest within the second plurality of points of interest. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A system comprising:
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a plurality of group detectors associated with respective points of interest, each group detector configured to; detect a presence of a group in proximity to the associated point of interest; and transmit information relating to the presence of one or more groups; and a processor configured to; receive the information from the plurality of group detectors; generate a plurality of mappings corresponding to respective points of interest, each mapping indicating at least one group detected at the corresponding point of interest and respective times when each respective group among the at least one group was detected at the corresponding point of interest, based on the information; define a standard representation corresponding to a set of one or more groups appearing in a selected one of the plurality of mappings; and determine a path associated with the standard representation, based on the plurality of mappings, the path defining a second plurality of points of interest at which the standard representation was detected and time information indicating when the standard representation was detected at each respective point of interest within the second plurality of points of interest. - View Dependent Claims (18, 19, 20)
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Specification