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System and Method for Identifying a Path of a Billboard Audience Group and Providing Advertising Content Based on the Path

  • US 20130041753A1
  • Filed: 06/29/2012
  • Published: 02/14/2013
  • Est. Priority Date: 08/09/2011
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • generating a plurality of mappings corresponding to respective points of interest, each mapping indicating at least one group detected at the corresponding point of interest and respective times when each respective group was detected at the corresponding point of interest;

    defining a standard representation corresponding to a set of one or more groups appearing in a selected one of the plurality of mappings;

    determining a path associated with the standard representation based on the plurality of mappings, the path defining a second plurality of points of interest at which the standard representation was detected and time information indicating when the standard representation was detected at each respective point of interest within the second plurality of points of interest.

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