METHODS AND SYSTEMS FOR COLLECTION AND USE OF WIRELESS APPLICATION ACTIVITY INFORMATION
First Claim
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1. A method executed by a processor comprising:
- monitoring user input associated with an application on a wireless device, said user input transmitted to a server;
analyzing the user input to detect a behavior pattern associated with a user'"'"'s use of the application;
determining a customization of said application based on said behavior pattern analysis, said determining including establishing the location for display of said customizations of said applications on the wireless device; and
dynamically customizing said application based on said customization, with said customization displayed on the wireless device at the location established in said determining process.
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Abstract
A method for targeting one or more users. User interaction with a wireless application is monitored. Information based on the user interaction is analyzed. Based on the analysis, one or more customizations of the application are determined in order to target users. The customizations are dynamically applied to the application.
15 Citations
22 Claims
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1. A method executed by a processor comprising:
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monitoring user input associated with an application on a wireless device, said user input transmitted to a server; analyzing the user input to detect a behavior pattern associated with a user'"'"'s use of the application; determining a customization of said application based on said behavior pattern analysis, said determining including establishing the location for display of said customizations of said applications on the wireless device; and dynamically customizing said application based on said customization, with said customization displayed on the wireless device at the location established in said determining process. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 21)
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9. A non-transitory processor-readable medium comprising code representing instructions to cause a processor to:
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Receive a plurality of requests associated with user navigation of an application executing on a wireless device; analyze the plurality of requests to dynamically define a behavior pattern; select a targeted advertisement based on said behavior pattern; determine a location to display said targeted advertisement in said wireless application on said wireless device based on said behavior pattern; and present said targeted advertisement in said application in said location. - View Dependent Claims (10, 11, 12, 13, 14, 22)
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15. A system for selecting advertisements, comprising:
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a monitoring module configured to monitor user input to a client application executing on a wireless device; an advertising library module configured to provide access to a plurality of advertisements; an activity analyzing module configured to determine, based on the user input to the client application, a behavior pattern; an advertisement selection module configured to select an advertisement from said plurality of advertisements based on said behavior pattern; and an application customization module configured to dynamically tailor said application to include said advertisement from said plurality of advertisements, said application customization module also determining the location for display of said advertisement on the wireless device . - View Dependent Claims (16, 19, 20)
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17. (canceled)
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18. (canceled)
Specification