DISAGGREGATION TO ISOLATE USERS FOR AD TARGETING

• US 20130041757A1
• Filed: 08/09/2011
• Published: 02/14/2013
• Est. Priority Date: 08/09/2011
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kilroy, Jonathan, Nussel, Dale, Seth, Anupam, Watfa, Allie K.
• Granted Patent: US 9,646,327 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Targeting advertisements to a specific user includes steps or acts of: identifying an area of interest that includes a plurality of users using the Internet; logging each Internet request from the plurality of users; aggregating data regarding each Internet request to reveal use patterns; and disaggregating the data according to the use patterns to match the Internet use pattern with the specific user, thus identifying the specific user with each Internet request.

Claims

1. A method for targeting advertisements to a specific user, said method comprising steps of:

using a processor device configured to perform;

identifying an area of interest comprising a plurality of users using the Internet;

logging each Internet request from the plurality of the users;

aggregating data regarding each Internet request to reveal use patterns; and

disaggregating the data according to the use patterns to match the Internet use pattern with the specific user, thus identifying the specific user with each Internet request.

2. The method of claim 1 further comprising:

serving the advertisements specifically targeted to the specific user.

3. The method of claim 1 wherein aggregating the data comprises logging each Internet request in an access log, along with Internet use parameters.

4. The method of claim 3 wherein disaggregating the data comprises propagating a master log with each identified user and the user'"'"'s identified Internet use pattern.

5. The method of claim 4 further comprising generating a profile for each identified user.

6. The method of claim 4 further comprising updating the master log with data derived from subsequent user requests.

7. The method of claim 1 further comprising:

validating the matches with user Internet access that reveal the user'"'"'s identity.

8. The method of claim 7 wherein the Internet access comprises an advertisement conversion.

9. The method of claim 7 wherein the Internet access comprises a user login.

10. An information processing system for targeting advertisements to a specific user, said system comprising:

a memory; and

a processor device operably coupled to the memory and executing instructions to;

identify an area of interest comprising a plurality of users using the Internet;

log each Internet request from the plurality of the users;

aggregate data regarding each Internet request to reveal use patterns; and

disaggregate the data according to the use patterns to match the Internet use pattern with the specific user, thus identifying the specific user with each Internet request.

11. The information processing system of claim 10 wherein the processor device further serves the advertisements specifically targeted to the specific user.

12. The information processing system of claim 10 wherein the processor device aggregates the data by logging each Internet request in an access log, along with Internet use parameters.

13. The information processing system of claim 12 wherein disaggregating the data comprises propagating a master log with each identified user and the user'"'"'s identified Internet use pattern.

14. The information processing system of claim 13 wherein the processor device further generates a profile for each identified user.

15. The information processing system of claim 13 wherein the processor device further updates the master log with data derived from subsequent user requests.

16. The information processing system of claim 10 wherein the processor device further validates the matches with user Internet access that reveal the user'"'"'s identity.

17. The information processing system of claim 16 wherein the Internet access comprises an advertisement conversion.

18. The information processing system of claim 16 wherein the Internet access comprises a user login.

19. A computer program product comprising a non-transitory computer readable storage medium comprising instructions that, when executed by a processor device, cause a computer to:

identify an area of interest comprising a plurality of users using the Internet;

log each Internet request from the plurality of the users;

aggregate data regarding each Internet request to reveal use patterns; and

disaggregate the data according to the use patterns to match the Internet use pattern with the specific user, thus identifying the specific user with each Internet request.

20. The computer program product of claim 19 further comprising generating a profile for each identified user.