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METHOD AND APPARATUS FOR SELECTING AN ADVERTISER

  • US 20130041758A1
  • Filed: 08/11/2011
  • Published: 02/14/2013
  • Est. Priority Date: 08/11/2011
  • Status: Active Grant
First Claim
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1. A device, comprising:

  • a memory; and

    a processor coupled to the memory, the processor is operable to;

    receive usage information from a radio frequency identifier tag carried by a first item;

    detect a need to replace the first item according to the usage information;

    responsive to detecting the need to replace the first item, determine a strategy to replace the first item according to a monitored behavior of a user of the first item;

    search for one or more replacement items according to the strategy;

    identify at least one replacement item from results of the search;

    select at least one advertiser that promotes at least one product that is equivalent to or substantially similar to the at least one replacement item;

    select a presentation arrangement for the identified at least one advertiser; and

    cause a notice configured according to the presentation arrangement to be transmitted to a communication device of the user, wherein the notice comprises a proposal for replacing the first item with the product of each of the at least one advertiser.

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