METHOD AND APPARATUS FOR SELECTING AN ADVERTISER
First Claim
1. A device, comprising:
- a memory; and
a processor coupled to the memory, the processor is operable to;
receive usage information from a radio frequency identifier tag carried by a first item;
detect a need to replace the first item according to the usage information;
responsive to detecting the need to replace the first item, determine a strategy to replace the first item according to a monitored behavior of a user of the first item;
search for one or more replacement items according to the strategy;
identify at least one replacement item from results of the search;
select at least one advertiser that promotes at least one product that is equivalent to or substantially similar to the at least one replacement item;
select a presentation arrangement for the identified at least one advertiser; and
cause a notice configured according to the presentation arrangement to be transmitted to a communication device of the user, wherein the notice comprises a proposal for replacing the first item with the product of each of the at least one advertiser.
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Accused Products
Abstract
A system that incorporates teachings of the present disclosure may include, for example, a method for receiving a first radio frequency signal from a radio frequency identifier tag carried by a first item, retrieving from the first radio frequency signal information about the first item, and identifying at least one replacement item according to the retrieved information. The method can further include selecting at least one advertiser that promotes at least one product that is at least similar to the at least one replacement item, and selecting a presentation arrangement for the identified at least one advertiser to present the at least one product at a device of a user of the first item. Other embodiments are disclosed.
27 Citations
20 Claims
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1. A device, comprising:
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a memory; and a processor coupled to the memory, the processor is operable to; receive usage information from a radio frequency identifier tag carried by a first item; detect a need to replace the first item according to the usage information; responsive to detecting the need to replace the first item, determine a strategy to replace the first item according to a monitored behavior of a user of the first item; search for one or more replacement items according to the strategy; identify at least one replacement item from results of the search; select at least one advertiser that promotes at least one product that is equivalent to or substantially similar to the at least one replacement item; select a presentation arrangement for the identified at least one advertiser; and cause a notice configured according to the presentation arrangement to be transmitted to a communication device of the user, wherein the notice comprises a proposal for replacing the first item with the product of each of the at least one advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method, comprising:
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receiving a first radio frequency signal from a radio frequency identifier tag carried by a first item; retrieving from the first radio frequency signal information about the first item; identifying at least one replacement item according to the retrieved information; selecting at least one advertiser that promotes at least one product that is at least similar to the at least one replacement item; and selecting a presentation arrangement for the identified at least one advertiser to present the at least one product at a device of a user of the first item. - View Dependent Claims (16, 17, 18)
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19. A method, comprising:
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receiving information from a transmitter coupled to a first consumer item; determining a measure of usage of the first consumer item according to the information; monitoring a behavior pattern of a user of the first consumer item; determining a strategy for replacing the first consumer item according to the behavior pattern and the measure of usage of the first consumer item; identifying according to the strategy a second consumer item for replacing the first consumer item; selecting at least one advertiser that promotes at least one product that is similar to the second consumer item; and presenting the at least one product of the at least advertiser according to an order of presentation. - View Dependent Claims (20)
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Specification